RE: Chrysler Cordoba: PH Ad Break
Discussion
From Wiki:
Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles. The term first appeared in advertising in 1974. Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is a marketing concept.
The term was first used during the marketing campaign for the 1974 Imperial LeBaron, but the term is usually associated with the marketing campaign for the 1975 Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban, who described "the thickly-cushioned luxury of seats available even in soft Corinthian leather."
Despite the exotic origin suggested by the name "Corinthian leather", much of the leather used in Chrysler vehicles during the era originated from a supplier located outside Newark, New Jersey.
Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles. The term first appeared in advertising in 1974. Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is a marketing concept.
The term was first used during the marketing campaign for the 1974 Imperial LeBaron, but the term is usually associated with the marketing campaign for the 1975 Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban, who described "the thickly-cushioned luxury of seats available even in soft Corinthian leather."
Despite the exotic origin suggested by the name "Corinthian leather", much of the leather used in Chrysler vehicles during the era originated from a supplier located outside Newark, New Jersey.
MadmanO/T People said:
Yes, that Cordoba was a "small" Chrysler in 1975.
As a point of reference, here's what a "big" Chrysler looked like in 1975.
1975 Chrysler New Yorker. Stare in awe at its brownness!
Nearly half-a-yard (45cm) longer than the Cordoba. 124-inch wheelbase (3.15 meters) as well.As a point of reference, here's what a "big" Chrysler looked like in 1975.
1975 Chrysler New Yorker. Stare in awe at its brownness!
LuS1fer said:
mash said:
"corinthian Leather" as farmed from the hides of the tiny Corinth, native of the Pampas plains. See also the Velouriebeast, a popular '70's alternative hide.
Wonder where al
ara comes from then... 
Yes, I know I've accidentally spelt it wrong, it's a joke, you see.MadmanO/T People said:
Yes, that Cordoba was a "small" Chrysler in 1975.
As a point of reference, here's what a "big" Chrysler looked like in 1975.
1975 Chrysler New Yorker. Stare in awe at its brownness!
I need a Cordoba or a New Yorker in that fetching shade of brown for my daily commute. I feel my big old Yank pick up and old S-Class are just not large or thirsty enough.As a point of reference, here's what a "big" Chrysler looked like in 1975.
1975 Chrysler New Yorker. Stare in awe at its brownness!
I love the cheesy waftiness of 70's American metal. The wife thinks I am mad.
Montalban was still hawking "Rich Corinthian Leather" for Chrysler this 1988 New Yorker ad.
http://www.youtube.com/watch?v=E_HMIN0nGl0
By this point, the New Yorker had been transformed into an emasculated V6 powered front-driver. But, you could still sit in a button-tufted sofa whilst you were driving!
http://www.youtube.com/watch?v=E_HMIN0nGl0
By this point, the New Yorker had been transformed into an emasculated V6 powered front-driver. But, you could still sit in a button-tufted sofa whilst you were driving!
Goofnik said:
This "small Chrysler" is 215.3 inches (5469mm) in length. It's 5.2L V8 (318 was the base engine) makes a whopping 215HP, or a specific output of 41.3HP/L.
That's quite a bit longer than an extended wheelbase Audi A8, BMW 7-series, or Mercedes S-Class.
It's even 2.3 inches (about 5.8 centimeters) longer than a Bentley Brooklands. I think the only bigger coupe on the market is the Rolls-Royce Phantom, which is 220.8 inches in length (5609mm).
The Imperials and the Town Cars were much bigger at that time. Both were approx 230" in length. That makes the Cordoba a shopping car for the missus with a small gas friendly engine (5.2 Vs 7.5)!!!That's quite a bit longer than an extended wheelbase Audi A8, BMW 7-series, or Mercedes S-Class.
It's even 2.3 inches (about 5.8 centimeters) longer than a Bentley Brooklands. I think the only bigger coupe on the market is the Rolls-Royce Phantom, which is 220.8 inches in length (5609mm).
Edited by Goofnik on Tuesday 19th March 16:14
mark1970 said:
The Cordoba wasn't a bad car by USA standards, I spent the summer of 1984 being driven around British Columbia in the facelift version with the square front lights. No Corinthian leather though.
Yes, we had one too. Parents originally had a pair of Impalas, until one got traded in, and the Cordoba made the driveway. Of course these days everyone is Nurburgring-fanatical, and utterly of the belief that 100bhp per litre is ground zero for a normal car. Some cars are just to enable smooth transit from A>B, with a little dash and pizzaz thrown in. I sort of recall that the way it moved it may as well have been a Baldacchino Supreme with wheels, but that's not the point is it. The first Gen was one of the last B-bodies I believe, and you know, framed against the pitiful (static) state the US car industry is in now, wouldn't the automotive world be a healthier place if rather than trying to compete with Germany, or regurgitating massive SUVs, there was more choice of car types. Maybe bring back some of those cheap-ish to manufacture, but luxo, boulevardiers. Not everyone wants an Audi with some TDi droning away! Huggy Bear would look daft in an A5. Or an SC430. Saying that, the Cordoba was chopped in for an AMC Pacer. Now that was a bad car.
Gorbyrev said:
Ok - stick in an LS3 and tighten things up with a bit of Hotchkis suspension and we have a great opener for Big Muscle. So Mr Musto - is there Cordoba with 450hp lurking out there somewhere?
Blast-femur! ChryCo has any number of 
hi-power motors of their own, choice of 426 or 440 cubic inches. You don't need no itty-bitty Chavy since weight is of no concern here
... ETA: Ricardo as Khan was already a famous villian, in one of the finest original Star Trek episodes.
Edited by ItsaTVR on Tuesday 19th March 22:21
Gorbyrev said:
Ok - stick in an LS3 and tighten things up with a bit of Hotchkis suspension and we have a great opener for Big Muscle. So Mr Musto - is there Cordoba with 450hp lurking out there somewhere?
The thing is - a 70s car that size will not have anything like the torsional rigidity that we expect of things these days, so on a barge that size then surely if you tighten the suspension and add power you would just get the whole chassis bending instead if you put any load through it? Just pondering - I'd like to see it done but I suspect that it would need another tonne of strengthening to make the whole thing work, giving you something with the performance of an armoured car...Gassing Station | General Gassing | Top of Page | What's New | My Stuff