If Aston were bought by another car company, who'd be best?

If Aston were bought by another car company, who'd be best?

Author
Discussion

Dblue

3,252 posts

201 months

Thursday 10th October 2013
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mollytherocker said:
jhonn said:
JCB - another 'traditional' British firm, with worldwide distribution and (I think) deep pockets. They have an innovative, well designed, broad portfolio of products and good marketing too.

(I may be way off with this smile)
Strangely, the founders of JCB and Aston both had the surname Bamford!

Related?
JCB are a fine company certainly, world class in their field but a minnow in automotive terms. Its the sheer cost of development that kills the little guys. Thousands of hours of constant fettling and calibration getting it just right. You need deep pockets I'm afraid

so called

9,090 posts

210 months

Thursday 10th October 2013
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Sixpackpert said:
TATA would be a good bet I would think. It's working for Jag.
Another one for TATA.
Jag, Land Rover and Aston Martin.

I'm working regularly in India the next few years and Mr Tata is extremely highly regarded there.

5RedLights

155 posts

128 months

Thursday 10th October 2013
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Renault. They clearly have an interest in performance (F1 and hot hatch dominance confirms this) but are missing a premium/performance commercial product along the lines of VW and Bentley. Renault cars are also usually well produced, so AM would be in relatively safe hands.

I would however rather see AM scale things back a bit, and be more of an exclusive manufacturer. I do think they've come to a cross roads where they can't get any bigger as things stand alone, if indeed they do want to keep growing.

AW111

9,674 posts

134 months

Thursday 10th October 2013
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I can't see it happening, but the Toyota idea is interesting.
They build some damn fine v8's, and have build a v12 for the domestic market for some years - and it's engine developement that costs the big r&d dollars.

Toyota have form in working with lotus, too.

xkrsupercharged

2,714 posts

208 months

Thursday 10th October 2013
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TATA no two ways about it - the way this man has turned around JLR is just phenomenal in today's financial climate.

He's extremely passionate about cars and that shows in his profits wink Aston Martin in his hands would flourish,..........