Bloodhound LSR Thread As Requested...
Discussion
loudlashadjuster said:
Good stuff. Seems a bit weird to announce that funding has been secured, and a fair bit of it if the timeline is to be held, without giving telling us who.
I'm guessing it's a marketing decision to hold off until new collateral with updated sponsor logos etc. can be readied, but a lot of outlets will just take today's release and use existing images etc. anyway. When the new funder(s) are revealed there might not be as big a media splash.
I know Bloodhound is a bit different as it's a industry showcase and education thing as well as speed record attempt, but it's not that uncommon for organisations to want to keep their sponsorship quiet until after the event as they don't want to be associated with it if it fails.I'm guessing it's a marketing decision to hold off until new collateral with updated sponsor logos etc. can be readied, but a lot of outlets will just take today's release and use existing images etc. anyway. When the new funder(s) are revealed there might not be as big a media splash.
At a previous organisation we did all the engine tests for SSC but they didn't put our logo on the car until much later for this reason.
rohrl said:
Good luck to IN5IGHT and the rest of the Bloodhound team.
I do think it's a bit of a shame that they've had to take on a Chinese company as their major sponsor though, when you think of the billions of pounds made in profits by all sorts of British companies.
Massive shame, however, given the choice between the project stagnating and it being able to continue, I'd take the latter.I do think it's a bit of a shame that they've had to take on a Chinese company as their major sponsor though, when you think of the billions of pounds made in profits by all sorts of British companies.
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