RE: Ferrari future proofs its used fleet

RE: Ferrari future proofs its used fleet

Author
Discussion

ukaskew

10,642 posts

221 months

Tuesday 15th April 2014
quotequote all
I predict delays of many, many more years before the national stations switch off from analogue. Digital Radio has nowhere near the coverage or take-up. Unlike Digital TV the benefits aren't that obvious and it's not that easy to upgrade (particularly for cars etc).

I'm sure the last delay was actually down to DAB listeners decreasing and analogue listeners increasing. We bought a DAB radio a few years back, but have returned to analogue as the signal is far more reliable.

grasum

51 posts

197 months

Tuesday 15th April 2014
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don't think it'll switch off for a while yet?

http://www.telegraph.co.uk/finance/newsbysector/me...

golfer19

1,565 posts

133 months

Tuesday 15th April 2014
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I think the whole car looks a bit Halfords.
Not a fan of those carbon side skirts or the gold wheels for that matter.

ADP68

528 posts

171 months

Tuesday 15th April 2014
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Don't postcodes have 7 characters?

HowMuchLonger

3,004 posts

193 months

Tuesday 15th April 2014
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That article reads like a gleaming advertorial.

SturdyHSV

10,094 posts

167 months

Tuesday 15th April 2014
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What a huge steaming pile, both the press release/article and the £300 head unit with a Ferrari sticker and some wallpaper.

It looks utterly, utterly dreadful, cheap branded tat of the highest order, and remarkable that they had the chutzpah to put it up for sale. Perhaps they're testing the waters to see just how much crap Ferrari owners will give them money for before questioning it.

And the fact the screen comes out whenever you engage reverse, you couldn't even pretend you hadn't fitted that abomination. Watching that fold out screen slowly whirr itself out of a single DIN head unit would be about as embarrassing as (and remarkably similar to) an old man getting an erection in a changing room.

I know journalists have to stroke Ferrari in the right places to get to drive their cars, but seriously you'd have been better off not publishing that tosh at all, it's shameful. I assume that's going straight into the badly modified cars thread right at #1.

And postcodes have 7 characters.

sturney

21 posts

154 months

Tuesday 15th April 2014
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The switch over never got a set date as uptake of digital had been so low. They have set a level of 50% of all radio listeners to be digital before it could occur (among other stipulations such as cost to swap) Radio listeners supposedly are 40+% digital according to this document! Hard to believe with all the drivers out there so the switch-over now is likely to be in the next year or two!

https://www.gov.uk/government/uploads/system/uploa...

Supposedly we are looking at late 2015.....

Al 450

1,390 posts

221 months

Tuesday 15th April 2014
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A lot of manufacturers are still making cars with analogue radios, DAB is actually very difficult to implement in a vehicle especially one with non-standard construction like a Ferrari (hence the horrific windscreen antennae). I think that by the time the Auto makers move fully onto DAB, the world would have moved on to internet radio instead.

Leon19841

63 posts

120 months

Tuesday 15th April 2014
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Al 450 said:
A lot of manufacturers are still making cars with analogue radios, DAB is actually very difficult to implement in a vehicle especially one with non-standard construction like a Ferrari (hence the horrific windscreen antennae). I think that by the time the Auto makers move fully onto DAB, the world would have moved on to internet radio instead.
Very true. In 2/3 years time once 4G really gets rolled out be far easier to use a M2M sim in the car and receive unlimited radio stations over 4G.

JsyM3

98 posts

137 months

Tuesday 15th April 2014
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If I was fortunate enough to have a F430 all the music I need would be blaring out of the exhaust, I would do without Sat Nav allowing me to enjoy unexpected excursions, I would pay attention reversing rather than rely on a poxy camera and anyone wanting to call me would wait until I'd stopped enjoying my pride and joy...

Oh, and I'd enjoy the warmth coming from the heater rather than wondering how long my halfords style screen will last before it overheats!

TNH

559 posts

147 months

Tuesday 15th April 2014
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Chavtastic. Well done Ferrari.

Kermit power

28,642 posts

213 months

Tuesday 15th April 2014
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I suspect there is a Ferrari marketing manager somewhere wondering how he's going to explain the results of his advertorial spend to his director! hehe

Charlie Michael

2,750 posts

184 months

Tuesday 15th April 2014
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ADP68 said:
Don't postcodes have 7 characters?
Yep - In today's world - Only being able to enter 6 characters is laughable.

That Ferrari looks like it was driven through Halfords - I honestly thought looking through the photos that it was a joke article!

Still out of my price range, so my opinion matters not!

Type R Tom

3,861 posts

149 months

Tuesday 15th April 2014
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Why don't they (and this goes for all car manufactures) use a Pioneer Appradio style system? The majority of Ferrari owners would have an iphone / android phone that can be duplicated on the screen in the car. It's both familiar and has sat nav / Bluetooth / MP3 built in. Problem solved!

Edited by Type R Tom on Tuesday 15th April 13:14

toppstuff

13,698 posts

247 months

Tuesday 15th April 2014
quotequote all
HowMuchLonger said:
That article reads like a gleaming advertorial.
Absolutely hilarious how the feedback is universally negative however.

Everyone hates it !!

loudlashadjuster

5,108 posts

184 months

Tuesday 15th April 2014
quotequote all
Charlie Michael said:
ADP68 said:
Don't postcodes have 7 characters?
Yep - In today's world - Only being able to enter 6 characters is laughable.

That Ferrari looks like it was driven through Halfords - I honestly thought looking through the photos that it was a joke article!

Still out of my price range, so my opinion matters not!
Postcodes can have 5, 6 or 7 characters and I fully expect this system, developed as it is from an off-the-shelf Clarion, can handle all of them.

Doesn't stop it from being a pile of over-priced poo though smile

Zod

35,295 posts

258 months

Tuesday 15th April 2014
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This thread just has to be a joke.

topless360

2,763 posts

218 months

Tuesday 15th April 2014
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Why wouldn't you? Because its £2000 for very little gain as far as I can tell apart from, as others have already pointed out, a horrid looking fold out screen.

Sat nav is fairly pointless when everybody has a decent sat nav on their phones these days. DVD is pointless as who sits stationary in a Ferrari and watches DVD's? Bluetooth is kind of a nice to have but I usually have a passenger in the car so not really too useful, and you probably wouldn't be able to hear much over the engine/exhaust/wind noise anyway.

ICE is for providing entertainment. A V8 Ferrari is enough entertainment for me which is why the standard CD/Radio very rarely gets used on my car. I'll pass on this one.

Neil G60

692 posts

224 months

Tuesday 15th April 2014
quotequote all
What a dreadful looking unit. You can get ipod, BT, CD, FM and DAB in a decent single din unit without the fold out screen from the likes of Alpine for a fraction of that price, and it'll probably sound a darn sight better and have more scope for system expansion. Such head units aren't exactly new tech either.


FlossyThePig

4,083 posts

243 months

Tuesday 15th April 2014
quotequote all
Leon19841 said:
Al 450 said:
A lot of manufacturers are still making cars with analogue radios, DAB is actually very difficult to implement in a vehicle especially one with non-standard construction like a Ferrari (hence the horrific windscreen antennae). I think that by the time the Auto makers move fully onto DAB, the world would have moved on to internet radio instead.
Very true. In 2/3 years time once 4G really gets rolled out be far easier to use a M2M sim in the car and receive unlimited radio stations over 4G.
I have difficulty getting 3G where I live (North side of Ipswich) so I can't see 4G getting there in the next 2-3 years.

My new car has DAB. According to WorldDMB "As of Q1 2014, 45.2% of new cars came with DAB digital radio as standard, up from 42.8% in Q4 2013." It's interesting to see how much of Europe has DAB already.