RE: Discovery Vision Concept revealed by Land Rover

RE: Discovery Vision Concept revealed by Land Rover

Author
Discussion

Willy Nilly

12,511 posts

167 months

Tuesday 15th April 2014
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I understand the corporate identity thing, people need to recognise your product, but why make them all look the same? It didn't used to be hard to tell a Range Rover from a Range Rover Sport, from a Discovery, from a Freelander. Now, like Audi, you need to stand a study the car to tell what it is. Not that I'd ever buy one.

skyrover

12,671 posts

204 months

Tuesday 15th April 2014
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Veeayt said:

:

Ali2202

3,815 posts

204 months

Tuesday 15th April 2014
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skyrover said:
Jeez! Now that's MUCH better!

More INTENT!

thumbup

djr19uk

9 posts

135 months

Wednesday 16th April 2014
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There as always been a discovery on our drive since 94 with the TD200,then to the TD300, TD5, and when the change came to the new TD6 it took some time to feel the love that we had for the out going models, but eventually we were won over. This!!! This if its in keeping within the lines of this concept then I’m afraid JLR our relationship has hit the buffers , and a new 4X4 will be sort (110 Defender Twisted P10). On a personal level I’m getting tired of these latest cars looking like euro box clones. JLR you need the likes of Bangle in your design department.

NomduJour

19,077 posts

259 months

Wednesday 16th April 2014
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unrepentant said:
The current Disco is a great car that doesn't sell as much as it should because of the way it looks
... and there's the problem - because the Americans and the new-money markets confuse glitz and tinsel with good design, everyone else has to suffer.

robm3

4,927 posts

227 months

Wednesday 16th April 2014
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Alfa numeric said:


Part of the appeal of the current D3/D4 is its packaging and size. It’s narrower than my Range Rover yet more spacious inside. This due in no small part to its ‘slab sidedness’
However in that shot it looks like it’s now mimicking the BMW X5 style of large wheels and width, tapering to the roof.

This means to retain the interior space of the current model they’ll need to substantially increase the width.

I can assure you this is the biggest issue I have with my Range Rover currently i.e. it’s too bloody wide to park in most carparks (and trust that your neighbour won’t be bouncing their door of your lovely soft aluminium sides).

I do hope they 'tonka tough' this design a little.

smilo996

2,780 posts

170 months

Wednesday 16th April 2014
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So why would anyone by a new Jeep, BMW x5, Macca again?
Well done JLR, bring proper 4*4's and fantasitc design to the world. Instead of bouffant bimbo SUV's

Cotic

469 posts

152 months

Wednesday 16th April 2014
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An awful lot of the commentators on here seem to forget that this is a concept. I expect the shape will remain very similar, but many of the trinkets and sci-fi appendages will necessarily disappear.

Gesture control, for example. Great potential in limited circumstances (no more fingerprints on the touchscreen), but how on earth would that work with Italian drivers? The horn, wipers and indicators would be going off all the time. wink

Mastiff

2,515 posts

241 months

Wednesday 16th April 2014
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Alfa numeric said:
Uncle John said:
Think the numberplate offset mimics the current one.
Eviltad said:
"Erm, they all do that sir......"


But before the spare was there or it was to increase rear visibility. Now the rear window is straight.

[OCD] There was a reason- Now there isn't. [/OCD]
It was shaped like that on D3 and D4 so that when you opened the lower section of the rear tailgate, you could reach further into the boot of the car.

Snowboy

8,028 posts

151 months

Wednesday 16th April 2014
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robm3 said:
Alfa numeric said:


Part of the appeal of the current D3/D4 is its packaging and size. It’s narrower than my Range Rover yet more spacious inside. This due in no small part to its ‘slab sidedness’
However in that shot it looks like it’s now mimicking the BMW X5 style of large wheels and width, tapering to the roof.

This means to retain the interior space of the current model they’ll need to substantially increase the width.

I can assure you this is the biggest issue I have with my Range Rover currently i.e. it’s too bloody wide to park in most carparks (and trust that your neighbour won’t be bouncing their door of your lovely soft aluminium sides).

I do hope they 'tonka tough' this design a little.
I agree.

I do wonder if there will be a new Defender which will be the spiritual successor to the D3/D4.
After all, the D3/4 do pretty much look and act just like modern version of a 110.

Let the disco become a prestige SUV, the RR a luxury SUV and a new defender as the Tonka.

skyrover

12,671 posts

204 months

Wednesday 16th April 2014
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Snowboy said:
I do wonder if there will be a new Defender which will be the spiritual successor to the D3/D4.
After all, the D3/4 do pretty much look and act just like modern version of a 110.
The Defender and D3/4 have very little in common.

One is a true utility vehicle, the other is a family car with a ladder chassis.

Evo

3,462 posts

254 months

Wednesday 16th April 2014
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smilo996 said:
So why would anyone by a new Jeep, BMW x5, Macca again?
Well done JLR, bring proper 4*4's and fantasitc design to the world. Instead of bouffant bimbo SUV's
Because not everyone wants/needs a Landrover wink

bakerstreet

4,761 posts

165 months

Wednesday 16th April 2014
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Fetchez la vache said:
I believe the disco (at least d3) was the most hefty family member, but so long as they use the same weight reduction measures as recent products (i.e. do not make it out of lead) I would hope it should be much reduced.
The reason the D3/D4 was so heavy was because it had a unibody bolted onto a traditional ladder chassis. I'm pretty sure that this will be a unibody only.

I'm more interested in this as a car launch than pretty much any supercar. I like the way it looks, but I'm interested to see if they have managed to shave 500Kg off the weight and what the powertrains are going to be.

Rumor suggest that there was going to be a hybrid from launch along with the JLR V6.

I may even attend a UK motorshow this year just to see one on in the flesh.

I'm guessing that JLR have all ready opened the order books on the D5...

bakerstreet

4,761 posts

165 months

Wednesday 16th April 2014
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canucklehead said:
one can only imagine the fun all that computer whizzery is going to be to a used buyer in 10-15 years' time, based on historic LR reliability of gadgets.
I'd imagine that it will be just as problematic as the D3/D4s. It is a Land Rover product after all wink Even the new RRS has problems with water leaking into the cabin!!




Snowboy

8,028 posts

151 months

Wednesday 16th April 2014
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skyrover said:
Snowboy said:
I do wonder if there will be a new Defender which will be the spiritual successor to the D3/D4.
After all, the D3/4 do pretty much look and act just like modern version of a 110.
The Defender and D3/4 have very little in common.

One is a true utility vehicle, the other is a family car with a ladder chassis.
That's true of the underpinnings, and true of the original idea behind it.

But, in terms of people who buy them new these days the Defender is a cool 4x4 lifestyle choice. No farmer buys a new defender as a farm vehicle - they are bought by ski chalets or shooting lodges and kitted out with leather seats and air con.
If you put an old 110 stationwagon next to a D3/4 it would look like different generations of the same style of car.
Big square boxy 4x4s all terrain vehicles which can carry several people and loads of kit on adventures.

LR aren't going to let the defender brand die, but they aren't in the business of building utility vehicles any more; they build prestige vehicles.
So the new defender is going to be a prestige 4x4 rugged overlander, which us what the disco currently is.

If you put all that together then the result is the defender taking the Disco place, and the Disco becoming an SUV that's somewhere between the RR and the new Defender.


NomduJour

19,077 posts

259 months

Wednesday 16th April 2014
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Snowboy said:
No farmer buys a new defender as a farm vehicle
They absolutely do, even if the vast majority go Japanese now.

Snowboy

8,028 posts

151 months

Wednesday 16th April 2014
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NomduJour said:
Snowboy said:
No farmer buys a new defender as a farm vehicle
They absolutely do, even if the vast majority go Japanese now.
Fair enough.
I was under the impression they tended to buy dedicated farm vehicles.
Things like Gators, Quad bikes, and Massey MD20.
And then cheap pick ups trucks to tow livestock and carry hay bales.

I'm sure some farmers by defenders as personal vehicles, but are they really used on the farm as a utility vehicle these days?



NomduJour

19,077 posts

259 months

Wednesday 16th April 2014
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Reasonable number of newish 90s at work in Cumbria, Wales, Dales etc.

skyrover

12,671 posts

204 months

Wednesday 16th April 2014
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Snowboy said:
That's true of the underpinnings, and true of the original idea behind it.

But, in terms of people who buy them new these days the Defender is a cool 4x4 lifestyle choice. No farmer buys a new defender as a farm vehicle - they are bought by ski chalets or shooting lodges and kitted out with leather seats and air con.
If you put an old 110 stationwagon next to a D3/4 it would look like different generations of the same style of car.
Big square boxy 4x4s all terrain vehicles which can carry several people and loads of kit on adventures.

LR aren't going to let the defender brand die, but they aren't in the business of building utility vehicles any more; they build prestige vehicles.
So the new defender is going to be a prestige 4x4 rugged overlander, which us what the disco currently is.

If you put all that together then the result is the defender taking the Disco place, and the Disco becoming an SUV that's somewhere between the RR and the new Defender.
Tell that to all the utility companies and coach builders which want a modular constructed vehicle like the Defender.

The Defender is also easily repaired and put back on the road... can't really say the same about the disco's.

I do agree Land Rover needs a vehicle to fill the original "defender with a comfy body" role that the discovery 1 had.

NomduJour

19,077 posts

259 months

Wednesday 16th April 2014
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Obvious that they don't want that market any longer - as Mr McGovern keeps saying, it's all about being more "premium". Think that means your thick neighbours will be impressed by all the sparkly bits, like magpies and tinfoil.

Also makes Land Rover a lot more money per unit.