RE: Bentley appoints new Chairman and CEO
Tuesday 15th April 2014
It's musical chairs time again in the VW Group with a shift around at the upper echelons of Bentley management.
Bentley appoints new Chairman and CEO
Wolfgang Durheimer replaces Wolfgang Schreiber in the latest management move at Bentley
Wolfgang Durheimer, who most recently has been General Representative of the VW Group responsible for motorsport, will become Chairman and CEO of Bentley Motors as of June 1. He replaces his fellow Wolfgang, Dr Schreiber, at the top of Bentley. Seemingly because this isn't quite enough to keep Wolfgang D occupied, he has also been appointed to the VW Group committees responsible for the American and Chinese markets.
Durheimer of course has been involved with Bentley previously, occupying a joint CEO role with Bugatti in 2011. Following that he was on the management board at Audi, responsible for technical development.
Schreiber's new role is less defined at present, being described only as a 'leading position within the Volkswagen Group'. Whatever the job will be, he brings experience from his role at Bentley as well as eight years as head of Bugatti development from 2003-2011. Schreiber has also been on VW's commercial vehicle board since 2006.
Discussion
Oh.. Bentley are still going are they?
The most 'meh' prestige car company.
No doubt Wolfgang the 2nd will try and appeal to a younger buyer buy releasing a load of 'exciting' SUV's and hatchbacks with 'more accessible' pricing which will consist of rebadged VW's with nice seats and plush carpets I suspect.
The most 'meh' prestige car company.
No doubt Wolfgang the 2nd will try and appeal to a younger buyer buy releasing a load of 'exciting' SUV's and hatchbacks with 'more accessible' pricing which will consist of rebadged VW's with nice seats and plush carpets I suspect.
threespires said:
I think BMW missed a trick by not buying Bristol and going head-to-head with Bentley. BMW need a car in the £100K to £200K price range.
A BMW M6 coupe is already £116,000 when you walk thru the door? Only Porsche are more blatant with their "You mean I have to pay for this?" options list. Although they have taken the arrogance that epitomised trying to buy a new Bristol in spirit anyway.
sisu said:
threespires said:
I think BMW missed a trick by not buying Bristol and going head-to-head with Bentley. BMW need a car in the £100K to £200K price range.
A BMW M6 coupe is already £116,000 when you walk thru the door? Only Porsche are more blatant with their "You mean I have to pay for this?" options list. Although they have taken the arrogance that epitomised trying to buy a new Bristol in spirit anyway.
Cotic said:
sisu said:
threespires said:
I think BMW missed a trick by not buying Bristol and going head-to-head with Bentley. BMW need a car in the £100K to £200K price range.
A BMW M6 coupe is already £116,000 when you walk thru the door? Only Porsche are more blatant with their "You mean I have to pay for this?" options list. Although they have taken the arrogance that epitomised trying to buy a new Bristol in spirit anyway.
GTEYE said:
Cotic said:
sisu said:
threespires said:
I think BMW missed a trick by not buying Bristol and going head-to-head with Bentley. BMW need a car in the £100K to £200K price range.
A BMW M6 coupe is already £116,000 when you walk thru the door? Only Porsche are more blatant with their "You mean I have to pay for this?" options list. Although they have taken the arrogance that epitomised trying to buy a new Bristol in spirit anyway.
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