is car sales one of the most overrated jobs around ?

is car sales one of the most overrated jobs around ?

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Discussion

tdm34

7,370 posts

210 months

Monday 21st July 2014
quotequote all
bugmenot said:
tdm34 said:
I take it that you must be aware that because of Financial Services Authorities regulations that we have to tell you poor customers about GAP etc because if we didn't and you had a shunt that wrecked your new wheels, you could sue us for the difference.

But of course you knew that, didn't you?

edit: expensive GAP insurance, Expensive? £169 for five years that guarantees that it'll basically wipe any finance debt you might have attached to the car in the event of your car suffering a total loss? that works out to be £2.81 per month that's not even the price of a pint today or one Mars Bar per week!!


Edited by tdm34 on Monday 21st July 23:05


Edited by tdm34 on Monday 21st July 23:06
That's not even true. And if you think otherwise can you point me towards these regulations?

Perhaps the only possible rationale is that if a customer later makes a complaint which is referred to the Financial Ombudsman Service (FOS) then there is the POTENTIAL that the FOS could view this as mis-selling if you didn't explain all the GAP insurance options to the customer.

(Not knocking you for selling it though - it is a worthwhile product)

Edited by bugmenot on Monday 21st July 23:42
Basically they state that we must tell you about them, and we go a little bit further, as part of the demands and needs process we have to get you to sign a doc that states that we've explained the benifits and that you declined them!

Sheepshanks

32,783 posts

119 months

Monday 21st July 2014
quotequote all
bugmenot said:
That's not even true. And if you think otherwise can you point me towards these regulations?
It's a bit worrying that even salesmen on PH seem to believe it's true.

Little wonder the FCA is going to ban dealers from selling GAP at the point of sale.

tdm34

7,370 posts

210 months

Monday 21st July 2014
quotequote all
Ari said:
tdm34 said:
edit: expensive GAP insurance, Expensive? £169 for fice years that guarantees that it'll basically wipe any finance debt you might have attached to the car in the event of your car suffering a total loss? that works out to be £2.81 per month that's not even the price of a pint today or one Mars Bar per week!!
How much can you buy exactly the same product on line for..? wink
I think you might find it £10-20 cheaper, but most people would take ours because of the convenience factor, that and the fact that we're a long established business with a fantastic recommendation/repeat customer ratio, because we really don't hassle our customers.

Last week we sold 116 cars with a GAP take up of over 50%, at the price we sell it I genuinely can never understand why people wont have it!

TheEnd

15,370 posts

188 months

Tuesday 22nd July 2014
quotequote all
"Given the perceived problems in the market, the FCA announced a market investigation in July 2013. It found poor competition, low levels of claims and consumers potentially being overcharged by up to £200m each year for products that they may not need or even use."

http://www.fca.org.uk/news/fca-says-general-insura...

So you're saying you are required by law to try to sell this underused policy?

Wacky Racer

38,162 posts

247 months

Tuesday 22nd July 2014
quotequote all
hotchy said:
Is it not something like £600 a month if they sell nothing.
£600 for selling nothing?

Seems like the garage has got the wrong end of the deal there........


wink

bugmenot

129 posts

133 months

Tuesday 22nd July 2014
quotequote all
tdm34 said:
Basically they state that we must tell you about them, and we go a little bit further, as part of the demands and needs process we have to get you to sign a doc that states that we've explained the benifits and that you declined them!
Informing your customers about GAP insurance is part of your company's sales process. There is no FCA (formally the FSA) requirement to do so.

There are FCA regulations which mean that you do have to assess whether an insurance product is suitable for a customer - by, as you correctly say, evaluating their demands and needs. You do also have to share this information with your customer - but getting the customer to sign a document declaring that they've declined to take the product despite your recommendation is a sales technique.

Edited by bugmenot on Tuesday 22 July 01:00

TheEnd

15,370 posts

188 months

Tuesday 22nd July 2014
quotequote all
One to push a false image that you've mad a bad decision, what a horrible tactic to pull.

bugmenot

129 posts

133 months

Tuesday 22nd July 2014
quotequote all
TheEnd said:
One to push a false image that you've mad a bad decision, what a horrible tactic to pull.
I disagree with you to be honest.

It is a useful product.

And a customer has to confirm they want a product so what's the harm in confirming they don't want it?

And with regards to the FCA findings of low claim levels, I think a likely explanation is that your average customer doesn't really understand GAP insurance and/or forgets they even have it so therefore doesn't make a claim when they are eligible. This suggests that generally-speaking something might be going wrong in the sales process, although I doubt that's the only reason.

matthias73

2,883 posts

150 months

Tuesday 22nd July 2014
quotequote all
DoubleSix said:
Ok well next time you go to buy a car insist on only dealing with the receptionist and let me know how that goes! wink

Seriously though, that's not common way to shop. Most car buyers will have narrowed down the search to a select few brands, let's say BMW, AUDI & MERC, Mr & Mrs Jones will then cross shop by spending the afternoon perusing the showrooms. Often the experience here dictates their next course of action.

Marketing is of course hugely important (I should know it's what I hold my bachelors in) but it's often one of the first things a business will reduce in times of downturn or financial constraint.
Provided the receptionist could throw me the keys for a test drive, that would be awesome.

Ari

19,347 posts

215 months

Tuesday 22nd July 2014
quotequote all
tdm34 said:
I think you might find it £10-20 cheaper, but most people would take ours because of the convenience factor, that and the fact that we're a long established business with a fantastic recommendation/repeat customer ratio, because we really don't hassle our customers.

Last week we sold 116 cars with a GAP take up of over 50%, at the price we sell it I genuinely can never understand why people wont have it!
To be fair, that is a reasonable price. Most dealers are charging £300 for a product you can buy for £100 on line.

Ari

19,347 posts

215 months

Tuesday 22nd July 2014
quotequote all
-Z- said:
Nope, dental school. Although they are comparable these days wink
Pffft. You can become a dentist inside 10 years. Takes double that to become a car salesman. Apparently. wink

POORCARDEALER

8,524 posts

241 months

Tuesday 22nd July 2014
quotequote all
Ari said:
-Z- said:
Nope, dental school. Although they are comparable these days wink
Pffft. You can become a dentist inside 10 years. Takes double that to become a car salesman. Apparently. wink
What an odd career choice, looking in peoples mouths all day, with the added bonus of a bad back after a few years.....

Sheepshanks

32,783 posts

119 months

Tuesday 22nd July 2014
quotequote all
Ari said:
tdm34 said:
I think you might find it £10-20 cheaper, but most people would take ours because of the convenience factor, that and the fact that we're a long established business with a fantastic recommendation/repeat customer ratio, because we really don't hassle our customers.

Last week we sold 116 cars with a GAP take up of over 50%, at the price we sell it I genuinely can never understand why people wont have it!
To be fair, that is a reasonable price. Most dealers are charging £300 for a product you can buy for £100 on line.
He said earlier he works in a car supermarket so the cost will be related the average sales value and likely cost of claim, which is going to be typically pretty small.

GAP is one of things that you'll be immensely grateful for if you ever have to claim, but the premium (the open-market premium, not what dealers charge) tells you that the likelihood of making a claim is pretty small.

DoubleSix

11,715 posts

176 months

Tuesday 22nd July 2014
quotequote all
matthias73 said:
DoubleSix said:
Ok well next time you go to buy a car insist on only dealing with the receptionist and let me know how that goes! wink

Seriously though, that's not common way to shop. Most car buyers will have narrowed down the search to a select few brands, let's say BMW, AUDI & MERC, Mr & Mrs Jones will then cross shop by spending the afternoon perusing the showrooms. Often the experience here dictates their next course of action.

Marketing is of course hugely important (I should know it's what I hold my bachelors in) but it's often one of the first things a business will reduce in times of downturn or financial constraint.
Provided the receptionist could throw me the keys for a test drive, that would be awesome.
The blank look you get when you ask if the car is delivered with run-flats might not be so awesome.... smile

Butter Face

30,311 posts

160 months

Tuesday 22nd July 2014
quotequote all
Ari said:
tdm34 said:
I think you might find it £10-20 cheaper, but most people would take ours because of the convenience factor, that and the fact that we're a long established business with a fantastic recommendation/repeat customer ratio, because we really don't hassle our customers.

Last week we sold 116 cars with a GAP take up of over 50%, at the price we sell it I genuinely can never understand why people wont have it!
To be fair, that is a reasonable price. Most dealers are charging £300 for a product you can buy for £100 on line.
Gasp, shock horror, stop the press.

'Product you can buy online CHEAPER than out in the real world'

Ari, the Daily Mail will love that one, they'll show pictures of car dealerships with the rough valuations of what they cost to build, they'll show demonstrators with their OTR prices.

Get them emailed mate, you could get paid for that story right there....











wink

Efbe

9,251 posts

166 months

Tuesday 22nd July 2014
quotequote all
doublesix

lol, nothing constructive to add other than soo much self-importance here.

It's akin to the price-labelling guy in a supermarket saying none of the items will sell without him.

MarshPhantom

9,658 posts

137 months

Tuesday 22nd July 2014
quotequote all
walsh said:
Someone hit the nail on the head earlier. You can earn pretty much what you like if you are a decent salesperson, but, if it were easy, everyone would do it.
Is it the selling part that is difficult or not knowing what you'll be earning from one month to the next?


Butter Face

30,311 posts

160 months

Tuesday 22nd July 2014
quotequote all
MarshPhantom said:
walsh said:
Someone hit the nail on the head earlier. You can earn pretty much what you like if you are a decent salesperson, but, if it were easy, everyone would do it.
Is it the selling part that is difficult or not knowing what you'll be earning from one month to the next?
Both tongue out

Although if you're any good at the job you get a basic idea of what you're going to earn every month and you have to cock up pretty badly to miss that wink

paoloh

8,617 posts

204 months

Tuesday 22nd July 2014
quotequote all
Butter Face said:
MarshPhantom said:
walsh said:
Someone hit the nail on the head earlier. You can earn pretty much what you like if you are a decent salesperson, but, if it were easy, everyone would do it.
Is it the selling part that is difficult or not knowing what you'll be earning from one month to the next?
Both tongue out

Although if you're any good at the job you get a basic idea of what you're going to earn every month and you have to cock up pretty badly to miss that wink
I'll give you an example.

Working as a Toyota salesman, earning crap basic ( £10k ) but doing really well on comms.

Then the big recall happens.

Spent months being a receptionist earning basic.


DoubleSix

11,715 posts

176 months

Tuesday 22nd July 2014
quotequote all
Efbe said:
doublesix

lol, nothing constructive to add other than soo much self-importance here.

It's akin to the price-labelling guy in a supermarket saying none of the items will sell without him.
I already told you I don't work in car sales Efbe so not sure why I would be considered "self-important".

I just understand the function sales people play in a business.