The 'Black Edition' Trend of hatch backs

[kutaface]

Does everybody not yet realise most 'x editions' are cost accountant exercises?

[y2blade]

C.A.R. said:

Anything with the word 'edition' helps sell cars. People are made to feel special by owning something which is a little bit more unique (although often produced in vast numbers).

The trim levels L, GL, GLX, XS, XSi, GTi et al are just not enough to generate much interest with the public any more. Nobody is satisfied unless they are buying into something sprinkled with glitter, even if it is a turd.

[y2blade]

VinceFox said:

hmmmmmmmmmm
Are you doing those at £99 down and 0% finance over 4 years?

[Podie]

rehab71 said:

Mastodon2 said:

oilslick said:

I think Ford Black Editions are usually really well specced run-out models released just before a new model is released. I do, however, stand to be corrected!

I don't know about "Black Edition", but Ford did a Focus Ebony, which was basically a black Focus with all the extras.

I thought this thread was going to be about the special version of the current hot hatch crowd, much like the AMG Blacks are the top shelf versions of the AMG line.

The Fiesta has just had two new specs added and 'Red' and a 'Black' addition. They are effectively a Fiesta Zetec S in red with black bits or black with some red bits, however it comes with a more powerful version of the 3-pot 1.0L engine, 140ps instead of the current most powerful 1.0 at 125ps.

HTH

IIRC, the first Ford with the "black" moniker was the Puma Black back in 2000.

Pretty sure there has been a Focus Black (Mk1, had different alloys and leather trim, but was essentially a Zetec) - there was certainly a Focus Ebony.

ETA - quick Google shows a Ford Focus Mk1 black had a 1.6. Example I found was a 51 plate.

Edited by Podie on Thursday 24th July 10:26

[Pesty]

jonnM said:

I saw one of those Adam White Editions the other day, really nice looking little car

There is one around here in dark metallic blue with a white roof. It looks really good. One of if not the nicest looking small cars around IMO.

[andrewboom]

The earliest one I can think of was the 406 coupe.

http://www.406coupeclub.org/Coupe_Specifications.a...

[Mr2Mike]

romeogolf said:

Mr2Mike said:

romeogolf said:

Pretty sure Toyota did Blue, White and "fire" editions of the Aygo. Similar idea.

Porsche and Ferrari make 'fire' models, GT3 and 458 spring to mind.

I hadn't heard of them so I doubt a Toyota-Aygo-buyer is likely to have either.

Errm, I was joking. The GT3 and 458 have been known to burst into flames.

[rj1986]

Mr2Mike said:

romeogolf said:

Mr2Mike said:

romeogolf said:

Pretty sure Toyota did Blue, White and "fire" editions of the Aygo. Similar idea.

Porsche and Ferrari make 'fire' models, GT3 and 458 spring to mind.

I hadn't heard of them so I doubt a Toyota-Aygo-buyer is likely to have either.

Errm, I was joking. The GT3 and 458 have been known to burst into flames.

Whoosh parrot is aisle 3 please.

[lamboman100]

cheesesliceking said:

lamboman100 said:

It is a marketing wheeze to bump up pricing / profits or cement loyalty. Been around for years.

The colour black, in most of the world, is usually associated with "premium" quality or pricing. It is why most home TVs, the centre of your home, are black.

And "edition", "series", etc. all denote limited availability, hence exclusivity.

• Not actual reason why TVs are black.

Not the only reason, of course. But it is one of the main reasons. There are decades of research to back it up. People associate "black things / gadgets" with perceived premium quality. iPhone, iPad, Bose, the list of examples is endless.

[Podie]

andrewboom said:

The earliest one I can think of was the 406 coupe.

http://www.406coupeclub.org/Coupe_Specifications.a...

According to that link 'The Silver & Black Special Editions were manufactured for the UK market between the months of June and October in 2002"

The Ford Puma Black was launched in 2000.

[callmedave]

I understand that branding a product with a special badge can make it more attractive to potential customers, Or even clear up end of line stock, but until recently, GTi was maybe the only badge that was shared across makers, but now 'Black edition' seems to be everywhere, why can they not think of something a little more original to get a punters interest?

Its like seeing a 'Renault Clio Ghia' or a 'Skoda Fabia GT3 RS'

What good names could they use instead of 'Black Edition'? Serious or not, id like to hear your suggestions.

[neil1jnr]

Black Edition, for tts that drive S-Line Audi's but want to be able tell everyone they have the 'black edition' because it is 'better'.

[y2blade]

callmedave said:

What good names could they use instead of 'Black Edition'? Serious or not, id like to hear your suggestions.

CHAF edition?

Council
House
And
Finance


.....Has a certain ring to it

[Mr. Potato Head]

TheInternet said:

In your local ECP you can also find Back to Black Edition Back to Black so you can Black Edition your White Edition.

Xzibit.jpg

[MajorProblem]

I think you'll find it's called "murdered out"

[Art0ir]

It's part of Lenny Henry's proposals for positive discrimination in industry.

[DervVW]

Its the invasion of 'buzz' words... my car is a TDI Sport, really, so whats sporty about it? Naff all, its just a name!

[CallorFold]

Just throwing another one into the mix;

Dacia Duster - Black Edition http://www.whatcar.com/car-news/dacia/duster/2013-...

[oldaudi]

CallorFold said:

Just throwing another one into the mix;

Dacia Duster - Black Edition http://www.whatcar.com/car-news/dacia/duster/2013-...

and another...Seat Bocanegra, possibly the worst special edition ever. The Concept car looked on, but all that made it to production was a black bumper