RE: Pay per view: PH Blog

RE: Pay per view: PH Blog

Author
Discussion

loudlashadjuster

5,121 posts

184 months

Thursday 31st July 2014
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OldJohnnyYen said:
iTunes allows pay per view!
Way to cut-off a huge percentage of your audience.

OldJohnnyYen

1,455 posts

149 months

Thursday 31st July 2014
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loudlashadjuster said:
Way to cut-off a huge percentage of your audience.
Only if it's the only option.

chrispj

264 posts

143 months

Thursday 31st July 2014
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Craikeybaby said:
For me, most of the problem is with the YouTube SVOD platform, rather than paying for the content.

As has been said before, it needs to be as easy as buying something from iTunes, I'd much rather pay per video I want to watch, than for a subscription where I'll only watch a fraction if the content.
+1 for me as well. I'm far more likely to dip in and watch the occasional vid that catches my fancy if I can just rent for 50p or buy for £1 as simply as renting a movie on google play or similar. Subscribing, not for me thanks.

EricE

1,945 posts

129 months

Thursday 31st July 2014
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loudlashadjuster said:
Way to cut-off a huge percentage of your audience.
more than 98%? I dunno...

trickywoo

11,784 posts

230 months

Thursday 31st July 2014
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I'm sure it has already been said but the main issue with paying a sub is that people expect a consistent product in return. When its free you'll watch it (or not) when you are paying you expect it to be good.

Its not a lot of money to be charging but Youtube on my Samsung TV 'freezes' either the sound or picture go out of sink for a few seconds. I've got 50 Mb/s via fiber and none of the other video apps do this.

While enjoyable the Drive content is variable and thin.

I might subscribe and give it a go but I think its a flawed model destined to fail.

Just to add. All free:

http://www.petrolicious.com/
http://www.thesmokingtire.com/
http://www.autocar.co.uk/video


Edited by trickywoo on Thursday 31st July 10:51

SpeedBall

643 posts

170 months

Thursday 31st July 2014
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I'd only be subscribing for CH's content, so the majority of the money would be funding videos that I would never click on. Plus, Chris hasn't reviewed a car on there for three months, so if the same thing happened over the next 12 months I wouldn't be visiting the DRIVE channel for a quarter of the year - but still paying for it. I'd be happy to just pay for a CH video every time one came out.

Stuart J

1,301 posts

257 months

Thursday 31st July 2014
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Ive asked a few friends & cant find anyone who subscribes to watch anything on the interweb, that to does not bode well for this plan
Publishers of major papers are struggling to get a viable way of putting content on the net & a lot of that is content they sell in papers as well so have 2 bites at the cherry so to speak

This feels like is an attempt out of frustration to make something pay, If you succeed I will be amazed but pleased for you

A lot of the posts seem to indicate its only CH they want, Chris best you have a plan B for you if this fails

Mr Will

13,719 posts

206 months

Thursday 31st July 2014
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trickywoo said:
Another for that list: http://www.cnet.com/xcar/

Some great older/british/le mans stuff there as well as the modern supercars.

Trtj

433 posts

131 months

Thursday 31st July 2014
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Chris

It's a shame some of the budget was spunked on the other guys in the Drive network. Their videos are not why people subscribed to the channel. You'd be better off going solo with a subscription to your's and Neil's efforts. The other videos by your colleagues for me are just fillers and the journalism isn't worth it.

Wollcage

481 posts

211 months

Thursday 31st July 2014
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Trtj said:
Their videos are not why people subscribed to the channel.
People on this forum, you mean?

RobertK81

7 posts

117 months

Thursday 31st July 2014
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Stuart J said:
A lot of the posts seem to indicate its only CH they want, Chris best you have a plan B for you if this fails
Well that may be because these posts are on a UK site where Chris is a regular contributor. The other presenters are not here, and are American.

On an American website, they may prefer Mike Musto or Matt Farah.

I for one like all of them (even the hate towards JF Musial is kinda stupid in my view).

Regards,

Robert

Soupie69uk

924 posts

217 months

Thursday 31st July 2014
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I will probably subscribe for a few months and see how it is but thanks to whoever posted about Mighty Car Mods as watched their Kei to the City video and was really enjoyable.

I like Chris's videos and how open and honest he is on the forums so I do not mind paying to help him keep up his work. Unless if this stops he can go back to Evo as I enjoyed his contributions there as well.

trickywoo

11,784 posts

230 months

Thursday 31st July 2014
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RobertK81 said:
On an American website, they may prefer Mike Musto or Matt Farah.
Only if its for masochists.

sisu

2,580 posts

173 months

Thursday 31st July 2014
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Motorrad said:
sisu said:
You personally pay £140 for bbc and all the other stuff you don't watch which is 'free'
Off topic but nobody has to pay the BBC license fee unless they choose to watch live broadcast television. You can watch their content and almost everybody else's for free online.

Within the UK you can watch it online. But not outside and what this has highlighted is that even Youtube has problems reaching everyone.
Yes you can get around these and I am sure there are people who can access anything. My friend has a plethora of streamed movies and stuff that he has never paid for. But people do actually like seeing their money get to the artist sometimes.
It would be nice if there could be a way to crowdfund or donate to Neil and Chris directly maybe even buy shares in a Monkey Production company?

Carreraman

70 posts

118 months

Thursday 31st July 2014
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The american content is garbage, its like serving filet mignon in macdonalds and charging 30 quid for it.

CH needs to distance himself from it rather than tie himself up imo.

Stuart J

1,301 posts

257 months

Thursday 31st July 2014
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Carreraman said:
The american content is garbage, its like serving filet mignon in macdonalds and charging 30 quid for it.
That's the American way, agreed & being as polite as I can "its not the best "

EggsBenedict

1,770 posts

174 months

Thursday 31st July 2014
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Chris Harris said:
Couple of points to add now this has rumbled for a bit.

Some long form content will sit behind the pay-wall entirely, but my vids will have teasers posted on the regular DRIVE channel. And they'll be more than 90sec long. So in effect we're still giving a decent percentage of our work away for free.

The personal wealth thing isn't worthy of a response, but just for the avoidance of doubt, I've said nothing about not being able to pay the bills. This is a business that has proved the model developed by YT doesn't work for more expensively produced content. The P1 video is probably one of the most watched/discussed car videos of 2014, and yet it barely washes its face. We need to find new revenue streams, one of which is a pay model that leaves a clean viewing environment with no adverts (for me personally, that's a big draw).

Much as I like you all, why would I keep spending my own money creating videos that lose money? I don't want to de-engineer the production process and release shoddy looking product, so we'll try this route. No one's done it in this space before and I have no idea if it will work.

I suppose deep-down I've become saddened that my wider industry has found itself in a position where its output is considered worthless. That good content should just swirl around for free because, well, that's what the internet is all about. When I buy a copy of EVO, I hand over cash. I pay for my coffee and my lunch and, much as I resent it, I pay my accountant.

I have also always paid for music and I pay to read Autosport. If I like something, if it makes my life a bit smilier, I'm happy to pay a few pennies for it. Maybe the same will happen for car videos over time? Maybe it won't? But I've never been one to think what might have happened. Much better to have a go.
1) It says something about the general malaise that this country finds itself in where people expect something for nothing.

2) It also says something when people aspire to earn a decent whack by using their talents to then buy the things that make them happy, and people resent them for that. Just feck off to North Korea if you want some sort of communist utopia.

3) It also says something when people who haven't the cojones to start their own enterprise take a pop from the sidelines.

4) You'll find out how much it's worth only be trying. Same thing with EVO. I don't think it's worth the money compared to other stuff, so I buy other stuff - opportunity cost.

Good for you, Chris - good luck in your enterprise, and I hope you make a success of it. We need more entrepreneurs, not fewer.


Full Disclosure: I won't be subscribing, I only like the Harris Drive vids (not the others), and I only watch them because I'm idly in front of a computer at the time. I'll waste time watching the free stuff



Mr Whippy

29,029 posts

241 months

Thursday 31st July 2014
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trickywoo said:
RobertK81 said:
On an American website, they may prefer Mike Musto or Matt Farah.
Only if its for masochists.
I never really got if the channel was for the US market only, and Chris Harris videos did feel a bit out of place there.

Really it's all been a big mess, two years with YT money and the quality and product didn't really ever feel 'commercial' quality to now make people pay.

It's gonna be a big task to sort it out.

Really it needs splitting apart, a clear business model making for each popular bit, and then a freebie/sub model creating. And really push the production values.

I'm still amazed how crap some videos looked now I've heard they actually flew dedicated camera crew to these locations subsidised by YT. Hand held SLRs? Wobby footage popping into and out of focus? One camera on many shoots (tech interview on the P1), the iffy audio etc etc...


Sounds harsh, but surely this stuff should have been spot on for a subsidised channel wanting to become a commercial profit entity after 2 years?

Dave

smilo996

2,787 posts

170 months

Thursday 31st July 2014
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Preferred the days of four channels on the TV. One subscription and less choice but now it is 3 million channels, 99.9% crap and 15 different subscriptions to weatch essentially the same stuff.

Companies like netflix are just making it even more difficult because once they ramp up their share, if they ever do, they will start the squeeze as well.

Hellbound

2,500 posts

176 months

Thursday 31st July 2014
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I think the people at EVO have developed a pretty nifty app with their sub model. The problem with the internet is people will always find a way of downloading your paid content for free.

You should blatantly copy EVO and have a paid for app for subscribers where you can push out videos and written content alongside your YT Drive and Drive+ channels.

If this all works out I'd like a job. I'm in Cardiff so not far. Ta.