RE: Pay per view: PH Blog
Discussion
anonymous said:
[redacted]
Good point and sadly for us the content will have to be even more audience friendly in the future due to the NBC broadcast deal. I don’t think it will be as bad as the recent Monaco special where they had to "turn it up to 11" to land the deal but it stands to reason that it is headed in that direction.Chris Harris said:
Yes yes yes!
We're filming a fast Lotus at Hethel soontime. We know you like those. I'd pay good money to have you do the review and post it on DRIVE! Send contact details, pretty please.
I would have thought you would be a bit less glib towards those in your target market.We're filming a fast Lotus at Hethel soontime. We know you like those. I'd pay good money to have you do the review and post it on DRIVE! Send contact details, pretty please.
In the wider picture, there's a poll thread floating around here at the moment, asking how many people would be willing to up and pay for your content. Last time I checked, it was only around 20% of those who chose to vote who said they would.
I can't think of a website more closely representing your target market, yet the figures aren't too promising.
Perhaps what you're doing is just too niche to ever be significantly profitable?
tenpenceshort said:
... Perhaps what you're doing is just too niche to ever be significantly profitable?
Or is it perhaps that the more vociferous comments are from those objecting to have to pay for product?...
CH, you asked why the anger? Well, people tend to get a bit whiny when they perceive something that should be 'free' or has been free, is later taken away from them. If you make something a customer product instead of a freebee, the customer expectation will be one of a high quality product every time. I hope you can deliver on that promise. Good luck in your quest for customers, I hope the model brings you financial security as a start, then success.
tenpenceshort said:
Chris Harris said:
Yes yes yes!
We're filming a fast Lotus at Hethel soontime. We know you like those. I'd pay good money to have you do the review and post it on DRIVE! Send contact details, pretty please.
I would have thought you would be a bit less glib towards those in your target market.We're filming a fast Lotus at Hethel soontime. We know you like those. I'd pay good money to have you do the review and post it on DRIVE! Send contact details, pretty please.
In the wider picture, there's a poll thread floating around here at the moment, asking how many people would be willing to up and pay for your content. Last time I checked, it was only around 20% of those who chose to vote who said they would.
I can't think of a website more closely representing your target market, yet the figures aren't too promising.
Perhaps what you're doing is just too niche to ever be significantly profitable?
This contempt for people with differing views is not good for the log term.
By the way Chris, I'm actually really not bothered by long form stuff, 10 mins is fine. The 3 min clip of LaFerrari told me everything I'd see in the longer video.
Pits Im up for you doing the Lotus vid 
Harris if you pay fuel Ill drive Pits down there myself
I do love the whinging on this thread over £2.50 by the freeloaders and Harris whinging about the integrity of his industry or some such b
ks. As someone who has never watched Drive I find it hilarious on both sides.
Harris if you pay fuel Ill drive Pits down there myself I do love the whinging on this thread over £2.50 by the freeloaders and Harris whinging about the integrity of his industry or some such b
ks. As someone who has never watched Drive I find it hilarious on both sides.Lgeb said:
Now in this 27 page topic it has probably been discussed before...so I'm sorry, but I can't open drive+.
I'm from Germany and I can't access drive+. Now it might be my mistake, if so please explain to me what I'm doing wrong.
Not your fault, doesn't work in Germany. Some legal $!"§%#! and/or YT can't be arsed. I'm from Germany and I can't access drive+. Now it might be my mistake, if so please explain to me what I'm doing wrong.
Ziemliche Grütze das, Preis finde ich halbwegs fair und ich habe eigentlich keine Lust mir das Zeug über die Piratenbucht zu organisieren. Wird wohl nicht anders gehen...
KarlMac said:
Remember, 20% is massively over the number they'd need. With 20% subscribers the videos would be directed by Michael Bay.
This contempt for people with differing views is not good for the log term.
By the way Chris, I'm actually really not bothered by long form stuff, 10 mins is fine. The 3 min clip of LaFerrari told me everything I'd see in the longer video.
20% of what? It's a niche within a niche. 80 people on the biggest motoring site in the country have said they'll subscribe. This contempt for people with differing views is not good for the log term.
By the way Chris, I'm actually really not bothered by long form stuff, 10 mins is fine. The 3 min clip of LaFerrari told me everything I'd see in the longer video.
I wish the people at Drive success however I'm not convinced there's sufficient a business there to sustain anything beyond a semi-professional hobby.
Over breakfast this morning I watched the new episodes from Mighty Car Mods, their Lend us a Ride series and some of their 11 second car feature. The first one was an 18 or so minute episode and I realised I would gladly pay to watch these guys. The reason for this is that I smiled through all of it.
They're a delight to watch and have been while putting the shows together with no reason other than they love it. Do I smile and enjoy the majority of Drive? No.
Chris' stuff is usually good and Drive Clean was great but the rest is hit and miss. MCM have sponsors and a thriving community buying little items from them to help with costs but they've also given them money to do interesting things like a car build a few years ago. They have never once had a subscription model but if they did I would gladly pay it. I dare say if Chris went down the same route, similar to Harry's diaries, we would feel the same too. Despite not being a regular member on here he does have similar interests albeit in some more expensive cars than most of us can afford.
The thing I can't shake is that I do have an issue paying for a new business model to support content. I don't have an issue helping people build a community around great content though and I feel that is where Drive is going wrong. MCM has a community. PH has a community. Drive is a website asking me for money. Perhaps this is something PH should look to exploit.
Best of luck but after a week of thinking about it, I won't be one of the subscribers.
They're a delight to watch and have been while putting the shows together with no reason other than they love it. Do I smile and enjoy the majority of Drive? No.
Chris' stuff is usually good and Drive Clean was great but the rest is hit and miss. MCM have sponsors and a thriving community buying little items from them to help with costs but they've also given them money to do interesting things like a car build a few years ago. They have never once had a subscription model but if they did I would gladly pay it. I dare say if Chris went down the same route, similar to Harry's diaries, we would feel the same too. Despite not being a regular member on here he does have similar interests albeit in some more expensive cars than most of us can afford.
The thing I can't shake is that I do have an issue paying for a new business model to support content. I don't have an issue helping people build a community around great content though and I feel that is where Drive is going wrong. MCM has a community. PH has a community. Drive is a website asking me for money. Perhaps this is something PH should look to exploit.
Best of luck but after a week of thinking about it, I won't be one of the subscribers.
Edited by Ved on Saturday 2nd August 16:42
Edited by Ved on Saturday 2nd August 18:13
tomjol said:
I don't have such a channel, do you?
Perhaps, if either of us did, we might have considered the various options a few times, in conversation with our colleagues. We might even have spent more time doing so than the few days since it was announced. Between us, we might have decades of experience in the industry to call upon.
You're talking as though somebody is forcing you (and a million other people) to watch their videos (and adverts), or to pay a subscription fee. Furthermore you appear to feel owed something in return.
Customers we may be, but we are not generating enough revenue for the previous model to continue. You may disagree with their new choice of model, but it is their decision to make, and as you may have gathered from the previous point I suspect they're in a better position to make it than we are.
More generally, isn't having more money to spend on making videos a good thing?
If all that is true, then why didn't they say that in their post?Perhaps, if either of us did, we might have considered the various options a few times, in conversation with our colleagues. We might even have spent more time doing so than the few days since it was announced. Between us, we might have decades of experience in the industry to call upon.
You're talking as though somebody is forcing you (and a million other people) to watch their videos (and adverts), or to pay a subscription fee. Furthermore you appear to feel owed something in return.
Customers we may be, but we are not generating enough revenue for the previous model to continue. You may disagree with their new choice of model, but it is their decision to make, and as you may have gathered from the previous point I suspect they're in a better position to make it than we are.
More generally, isn't having more money to spend on making videos a good thing?
Edited by tomjol on Saturday 2nd August 00:01
Edited by tomjol on Saturday 2nd August 00:01
The post just goes straight to a point which leads many to draw conclusions about the motivations and effort that has been put into coming up with a good marketable strategy for Drive going forward.
So as a potential customer, isn't it reasonable to ask how important or relevant impartiality is given that being partial is just as likely to see them not even be invited to make fancy videos of the latest cars to begin with?
Personally I think that CH is already partial, he has to be for the above reason. Or if he isn't then how will Drive deal with not getting invites to drive cars again if they say bad things about them in 'impartial' reviews?
I'm genuinely interested. As a customer expected to pay for this kinda content now under the logic that reviews are impartial and honest because of that, I'd like to understand more about it.
Dave
Chris Harris said:
bigfatnick said:
Ps - more stuff like my life as a rallyist please, Gotta be cheap high value entertainment.
Apart from when you're filming said rally car, the steering arm fails, and you shunt. Then 4 days later you fail to reach the start of the first stage because of a dodgy fuel pump! That film has cost a fortune!!Konan said:
Chris Harris said:
bigfatnick said:
Ps - more stuff like my life as a rallyist please, Gotta be cheap high value entertainment.
Apart from when you're filming said rally car, the steering arm fails, and you shunt. Then 4 days later you fail to reach the start of the first stage because of a dodgy fuel pump! That film has cost a fortune!!KarlMac said:
Remember, 20% is massively over the number they'd need. With 20% subscribers the videos would be directed by Michael Bay.
This contempt for people with differing views is not good for the log term.
By the way Chris, I'm actually really not bothered by long form stuff, 10 mins is fine. The 3 min clip of LaFerrari told me everything I'd see in the longer video.
I think you're getting confused, 20% of PH forum contributors does not in any way equate to 20% of their current watchers.This contempt for people with differing views is not good for the log term.
By the way Chris, I'm actually really not bothered by long form stuff, 10 mins is fine. The 3 min clip of LaFerrari told me everything I'd see in the longer video.
bigfatnick said:
Konan said:
Chris Harris said:
bigfatnick said:
Ps - more stuff like my life as a rallyist please, Gotta be cheap high value entertainment.
Apart from when you're filming said rally car, the steering arm fails, and you shunt. Then 4 days later you fail to reach the start of the first stage because of a dodgy fuel pump! That film has cost a fortune!!It was more planted at my end of the car world too, I can only name two Ferraris
Chris, All the best with this, really hope it works out for you and the great content continues to flow. I've enjoyed your vids over the past couple of years and it's great that it was free for so long. Maybe just maybe the other channels mentioned throughout this thread are now better than ever due to your work with DRIVE and upping the game.
I'm even happy to pay for the content I've already watched but I can only pay using the age old metric of one pint per video at the local.
Be careful on that new M3 video otherwise you'll be in for another internet bashing as per Sutters and Clarkson over on Bimmerpost, must be something to do with the weather.
I'm even happy to pay for the content I've already watched but I can only pay using the age old metric of one pint per video at the local.
Be careful on that new M3 video otherwise you'll be in for another internet bashing as per Sutters and Clarkson over on Bimmerpost, must be something to do with the weather.
Dear Mr Harris,
despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
I'd prefer a model where you give me a minute or so of content free, and if I like it, I'll pay you between 50p and £1 to watch the whole episode.
Consistently put up good content that appeals to me, you'll make money off me. More than you would from a subscription, perhaps.
I've had a good think about it, and I'm not going to subscribe at present, but I'll pay you if there's something I want to buy from you.
If I looked at it after a couple of months and found I was watching enough of the individually-charged videos to justify subscribing anyway, I would do.
Consistently put up good content that appeals to me, you'll make money off me. More than you would from a subscription, perhaps.
I've had a good think about it, and I'm not going to subscribe at present, but I'll pay you if there's something I want to buy from you.
If I looked at it after a couple of months and found I was watching enough of the individually-charged videos to justify subscribing anyway, I would do.
The Pits said:
Dear Mr Harris,
despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
Aw, bless.despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
The Pits said:
Dear Mr Harris,
despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
Mr Pits,You really do come across as having a deep seated dislike for anyone who dares to disagree with you. Do you not get bored with slagging a certain type of car off,every opportunity you get on various forums & sites?
If it wasn't for the comedy value it surely would be tiresome to read your ramblings. You do realize your hero J Clarkson is a master of exaggeration & BS purely in the pursuit of ratings & £££.
All the best in your crusade against the 911 from this "lost, lonely, tragic soul"
despite your unpleasant and entirely unprofessional treatment of me (I'm referring to the rather nasty Twitter thing, your angry posts on here do you more harm than me) I'd like to thank you for the offer of being paid 'good money' to do your next Lotus review for you.
However I have to reluctantly decline.
Firstly because you did such a great job with the Exige V6 video. Having such a high profile pro-Porsche journalist being complimentary about a Lotus must have shifted a few units, and hopefully a few negative perceptions. I could never hope to make that kind of (much needed) positive impact.
Secondly because I think Drive would be wasting the opportunity to do something far more interesting. Imagine, the 991 GT3RS video done by someone who isn't pre-disposed towards Porsches? I might lack your charisma, driving talent and ability to attract a legion of lost, lonely tragic souls (who really seem to have it in for Clarkson) but at least I'd have the nerve to dare criticise the GT3RS where it was due. And if I can't find anything to be critical about then it really is the new Messiah (again) and we can all finally put that one to bed.
And I promise not to mention the war!
I know, man on internet at 10pm on a Saturday going on about lost, lonely souls but I'm off to have a meth-amphetamine fuelled gang bang now (they never start early) so you can all shut-up at the back!
Mr Pits,You really do come across as having a deep seated dislike for anyone who dares to disagree with you. Do you not get bored with slagging a certain type of car off,every opportunity you get on various forums & sites?
If it wasn't for the comedy value it surely would be tiresome to read your ramblings. You do realize your hero J Clarkson is a master of exaggeration & BS purely in the pursuit of ratings & £££. All the best in your crusade against the 911 from this "lost, lonely, tragic soul"
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