RE: Pay per view: PH Blog
Discussion
Earlier today XCar put an interesting, 15 minute video from the Mille Miglia. It was filmed over the four days and when I watched it on YouTube it didn't have any adverts. I'm sure, as XCar is owned by Cnet, there will be revenue streams coming in but if not, how will they be able to fund that?
They were in an F-Type for filming so I assume Jaguar funded a lot of it but still, a lot of time and work went into the video. And it was a straightforward, entertaining and informative film.
I also watch a 15-or-so second video on the Mail Online and that had a paid-for advert before it. Guaranteed revenue. Just an example of the problem with funding decent content.
They were in an F-Type for filming so I assume Jaguar funded a lot of it but still, a lot of time and work went into the video. And it was a straightforward, entertaining and informative film.
I also watch a 15-or-so second video on the Mail Online and that had a paid-for advert before it. Guaranteed revenue. Just an example of the problem with funding decent content.
anonymous said:
[redacted]
Which they are. They may have many operations across the planet but sit down with a US dept and they are very US centric. In the past when we have needed to deal with Google over Chrome we prayed that it could be handled by the globally focussed London operation or Frankfurt.
Just because a company is global it doesn't mean that the office you deal with has a global perspective.
The new YT subscription service may have been built by a division that has village tendencies. Or they just see value in all markets, or the are still on a rollout. Or Drive have not enabled certain markets for commercial reasons.
But there is a really strong reason why so many US multinationals have a global office in the UK and it's because the people you find to work in a London operation have a much more natural global outlook than those from US cities. Dealing with US operations is a major ballache from outside of America.
anonymous said:
[redacted]
They have the Cnet website, which must get bucket loads of traffic.The video is also on there. I checked it out and it had pre-roll ads: http://www.cnet.com/videos/mille-miglia-2014-a-fro...
YouTube is really easy to use, so maybe they see it as a bonus revenue generator? Upload the video, caption it and publish. All done in a matter of minutes.
AstonZagato said:
True but that's sort of my point. If you are going the paywall route, then the platform isn't driving the traffic. Post teasers on youtube and have the main content elsewhere. Sir Chris of Harris has enough of a following on here to ensure some potential clicks are bing driven to whatever platform.
I also hear that YouTube does not give you any traffic data - which must have a large value in and of itself.
I agree with that, paywall kills the search result side of things, hence why the recent videos like the LaFerrari have had tiny viewing numbers whereas you can be sure that if the full video had been public it would have been in excess of 1 million by now.I also hear that YouTube does not give you any traffic data - which must have a large value in and of itself.
Traffic data on YouTube is pretty good; you can see a very detailed breakdown as per Google Analytics although it runs a day or two behind real time which can be frustrating.
PW said:
DonkeyApple said:
You can't blame Drive for the regional fiasco, that stinks of YT and the typical American error of forgetting the rest of the world or not appreciating its relevance.
Drive chose YouTube with those restrictions as their platform, so you can absolutely blame them.
Motorrad said:
As an outsider (only ever watched a few videos wouldn't pay to watch some other persons opinions of a car)I have to admit it's funny watching this turn to s
t. Talk about biting the hand that feeds you.
It obviously isn't the hand that feeds him though...t. Talk about biting the hand that feeds you.Edited by Motorrad on Sunday 24th August 16:43
This podcast features Matt Farah explaining the whole reason behind the changes at the channel and why it all seems a bit haphazard. Interesting, especially the specifics about how little they actually take from a popular video once YT takes their cut!
Hooniverse Podcast Ep.70
Hooniverse Podcast Ep.70
I’m not sure if this guy is unbelievably desperate or monumentally stupid. Possibly both.
https://twitter.com/jfmusial/status/50445984098786...
https://twitter.com/jfmusial/status/50445984098786...
I've been a big Drive fan and was happy to go to the Drive+ model as I've droned on about above, but one thing is now getting my goat about this. It's one thing, but it's a showstopper. I think I understand why it is (the period with no funding is now kicking in and showing as a lack of videos lately as they now try to catch up) but I'm naturally disappointed by the emptiness coming from Drive / Drive+ right now. Even the Twitter feed is practically empty, whereas it used to be relatively active.
I think I've watched 3 videos that were within the first week or so of the subscription model starting - the LaFerrari, the M3 and the Sharkwerks one. Where's the rest of it? Yes, there are a few wee short clips but they are clearly filler and off-cuts. I also don't understand why the South Africa one (which I've yet to watch) went onto the free channel instead of the pay one.
I am pretty sure they'll be working on content like maniacs right now, but it feels as a viewer that now I'm paying I'm getting less. Not just a little less, an awful lot less. I understand how the old model worked and all that but it's still how it feels as a consumer. I'll hang in there for another month or so but the silence is deafening right now, especially after the very clear and confident announcement that they were releasing a video for the international fix, which then never happened (did it?). If it doesn't pick up in the next few weeks it's money for nothing and even if it's only £2.50, it's a waste.
Andy
I think I've watched 3 videos that were within the first week or so of the subscription model starting - the LaFerrari, the M3 and the Sharkwerks one. Where's the rest of it? Yes, there are a few wee short clips but they are clearly filler and off-cuts. I also don't understand why the South Africa one (which I've yet to watch) went onto the free channel instead of the pay one.
I am pretty sure they'll be working on content like maniacs right now, but it feels as a viewer that now I'm paying I'm getting less. Not just a little less, an awful lot less. I understand how the old model worked and all that but it's still how it feels as a consumer. I'll hang in there for another month or so but the silence is deafening right now, especially after the very clear and confident announcement that they were releasing a video for the international fix, which then never happened (did it?). If it doesn't pick up in the next few weeks it's money for nothing and even if it's only £2.50, it's a waste.
Andy
Edited by andyp79 on Wednesday 27th August 08:05
EricE said:
I’m not sure if this guy is unbelievably desperate or monumentally stupid. Possibly both.
https://twitter.com/jfmusial/status/50445984098786...
Both I think. I see somebody has commented that maybe if they hadn't dumped their annual subscribers, and if there was content worth paying for, they wouldn't have this issue...https://twitter.com/jfmusial/status/50445984098786...
Not too bothered about £2.50 personally, just change really. The only annoying thing right now is how the stream of Drive content has slowed down (or stopped). Where as at one point there were new videos (almost) every day, now it is maybe 1-2 a week. I suppose it will get up to speed, and there may be funding issues and all that but it sucks.
3ananaPie said:
Not too bothered about £2.50 personally, just change really. The only annoying thing right now is how the stream of Drive content has slowed down (or stopped). Where as at one point there were new videos (almost) every day, now it is maybe 1-2 a week. I suppose it will get up to speed, and there may be funding issues and all that but it sucks.
Think that's a much shorter and clearer version of what I was rambling about. Megaflow said:
EricE said:
I’m not sure if this guy is unbelievably desperate or monumentally stupid. Possibly both.
https://twitter.com/jfmusial/status/50445984098786...
Both I think. I see somebody has commented that maybe if they hadn't dumped their annual subscribers, and if there was content worth paying for, they wouldn't have this issue...https://twitter.com/jfmusial/status/50445984098786...
Im sure they maybe able to get the vids taken down, but like all content it will re appear elsewhere
mikebradford said:
Megaflow said:
EricE said:
I’m not sure if this guy is unbelievably desperate or monumentally stupid. Possibly both.
https://twitter.com/jfmusial/status/50445984098786...
Both I think. I see somebody has commented that maybe if they hadn't dumped their annual subscribers, and if there was content worth paying for, they wouldn't have this issue...https://twitter.com/jfmusial/status/50445984098786...
Im sure they maybe able to get the vids taken down, but like all content it will re appear elsewhere
andyps said:
Interesting to note that through his link I can see that 6423 people have watched the CH living with an FF video without paying on Dailymotion compared with 11843 who have watched it on the paid channel.
I get the impression that the majority of people are viewing them via a torrent, so not sure the Dailymotion videos are making the real dent in DRIVE+'s viewing figures. The original channel had over one million fans and I'd be really surprised if a large slice of them weren't watching the DRIVE+ videos without paying for the pleasure. I always see Top Gear threads appear on American car forums where the show is being discussed on the same night that it was on in the UK. If the BBC can't stop its shows being spread all over the world for free then I can't see how any other company could.
I guess I also have to say that watching the FF video doesn't tempt me to part with £2.50 per month - it is nicely shot but it does feel, for that particular video, like I would be funding a £160k car for CH and have him tell me how fantastic it is. I don't mind him having that car (and all the others) if he can afford it, but this is not a great way to go about affording it in my view.
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