RE: Aston Lagonda official testing images
Monday 8th September 2014
Given the Aston Martin Lagonda will be sold exclusively in the Middle East, it really needs to perform faultlessly in scorchingly hot weather. So it's been out in Oman (you may remember Oman Airlines flying the car out there...) being rigorously tested to ensure its durability.
Aston Lagonda official testing images
After being gazumped by Oman Airlines Aston Martin now has some official pics to share of the Lagonda
The car seen here is a Verification Prototype which Aston describes as 'broadly representative of a production model'. Understandably given its intended audience, Aston has subjected the Lagonda to its most extensive recorded period of Hot Environmental Testing. So the black paint is a very deliberate choice, the car is left in the sun for hours and then the car does around 500 miles a day in anything up to 50-degree heat. There are hot start tests and plenty of attention paid to air-con efficiency. All usual stuff for car testing, but obviously a real priority for Aston with this model.
With production commencing early next year, we should see the finished Aston Lagonda very soon. Launch in Oman perhaps?
Discussion
Neil1300r said:
Correct. No type approval for Europe or the USA. Will be very exclusive, limited numbers, high price. And its not an Aston its a Lagonda.
probably because it would cost too much (or the car would not pass due the pedestrian impact regulations etc) to get type approval for Europe and USA.Malachimon said:
Question: why the hell would you put so much effort into an car and sell it ONLY in the Middle East? Not every oil dealer will want one you know
My guess is that it is cheaper to build for a specific market than to build to cover many. Plus, VG's track record of ME Rolladex specials makes the ME the right market for AM to do this with. And I'm hoping this is their clever and cost effective way to launch the Lagonda brand into the public eye as a premium product. Hopefully, if this car gets enough coverage and sells well in the ME then they will have the means to raise finance to roll out more generic Lagonda products on a global basis to compliment the AM brand without diluting it?
DonkeyApple said:
DaveL485 said:
I do love Astons, probably one of my overall favourite looking brands, but that is UGLY
I think it looks lovely. Has to be the best looking saloon at present?Thats said, I dont think the black painwork does it any favours. In silver it might look a bit sleeker and less guppy.
AlpinaB5s said:
DonkeyApple said:
DaveL485 said:
I do love Astons, probably one of my overall favourite looking brands, but that is UGLY
I think it looks lovely. Has to be the best looking saloon at present?Thats said, I dont think the black painwork does it any favours. In silver it might look a bit sleeker and less guppy.
What other high end saloons are out there that look more elegant or distinct from their peers?
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