RE: Audi A1 projection mapping: Time For Tea?

RE: Audi A1 projection mapping: Time For Tea?

Tuesday 16th September 2014

Audi A1 projection mapping: Time For Tea?

Thought you needed scantily clad ladies to spice up a static display? Think again!



Conceptually at least, the average manufacturer's motor show display is a bit weird. Why? Because static car displays are, well, static. Unless you spend your rush hours (ha) in the Wandsworth one-way system, cars are meant to be moving things.

The challenge of bringing a kinetic element into the dusty confines of a show hall has traditionally been met in one of two ways: a dirty great video screen showing Hans Schweinblaben hurling the latest Nickertwang around the 'Ring, or a few garishly-painted dolly birds in Bacofoil tottering moodily around a stage to a headsplitting electrofusion loop.

There are other, more imaginative ways of putting across some sense of vitality and movement, and here's one of them. Most of us will have seen hologram projections on city buildings, usually of terrible people you wouldn't want to see in normal size, let alone at 200,000 per cent. The use of laser video mapping in the car industry isn't so well known, but when it's done nicely, it's rather effective.

This one was put together by Russian meeja outfit Radugadesign as a feature for an Audi Car Design Awards event held in Moscow in 2011. 2011? That's like the Stone Age, innit, which makes you wonder what could be done now.

If you liked that, here's another one, this time by BMW for a UAE show. Maybe Volkswagen should do one for the Phaeton, with a stream of £10 notes flying out of the exhaust pipe? (Special Phaeton offer running at the moment by the way: £7K off!).

See it here.

 

Author
Discussion

mrclav

Original Poster:

1,281 posts

222 months

Tuesday 16th September 2014
quotequote all
All things considered that's actually pretty cool!

soad

32,829 posts

175 months

Tuesday 16th September 2014
quotequote all
Not bad, but it's an old video upload.

stephen300o

15,464 posts

227 months

Tuesday 16th September 2014
quotequote all
Attempt to make Audi interesting attempt 235.

Unsuccessful.

robemcdonald

8,716 posts

195 months

Tuesday 16th September 2014
quotequote all
I thought that was pretty good.

Matt UK

17,649 posts

199 months

Tuesday 16th September 2014
quotequote all
robemcdonald said:
I thought that was pretty good.
Agreed

ST150HB

446 posts

148 months

Tuesday 16th September 2014
quotequote all
Very cool, don't think i've seen anything like that before!

Oddball RS

1,757 posts

217 months

Tuesday 16th September 2014
quotequote all
Bring back the ladies................

court

1,485 posts

215 months

Tuesday 16th September 2014
quotequote all
7k off a Phaeton? Try nearer £15k...

sideways man

1,307 posts

136 months

Tuesday 16th September 2014
quotequote all
An audi hatchback, or some TVR style nude models. Hmm let me think. I know this is PH and speed used to matter..... but boobs win!!!

Edited by sideways man on Tuesday 16th September 20:04

Arbs

143 posts

174 months

Tuesday 16th September 2014
quotequote all
Like how they can change the colour of the car. Can see this being used in a dealership where instead of looking on a computer you can have it projected onto a car.

Crafty_

13,248 posts

199 months

Tuesday 16th September 2014
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Disney do the same to the castle every night during the firework display, it is really quite impressive!

Ian974

2,927 posts

198 months

Tuesday 16th September 2014
quotequote all
I'd seen that BMW one before and wasn't too bothered by that video, but whether its a sharper recording or a better setup, this one looks much better. Can see the appeal of using this on a launch (even if I don't see the appeal of an A1 as much!)

Joeguard1990

1,181 posts

125 months

Wednesday 17th September 2014
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They do this to one of the cars currently sitting in the James Bond Car Exhibition in London, pretty cool!

gsuk1

121 posts

150 months

Wednesday 17th September 2014
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I don't get it.... frown

anonymous-user

53 months

Wednesday 17th September 2014
quotequote all
stephen300o said:
Attempt to make Audi interesting attempt 235.

Unsuccessful.
There's always one

T1berious

2,242 posts

154 months

Thursday 18th September 2014
quotequote all
Thought that was pretty smart smile