RE: Ferrari: turbos, more cars and new 'specials'
Discussion
supercampeao said:
Shame, the end of really great sounding n/a engines!
yeh can't think a good sounding ferrari engine, oh wait yes i can.https://www.youtube.com/watch?v=l-ie_v_V-LM
f40
StottyEvo said:
I'm wonder how many of Ferrari's customers care in the slightest about the cars being fuel efficient. Not very many I'd except. Is their a good reason why they're putting a lot of effort into improving fuel efficiency? Is it for Euro 6 regs?
IIRC of they don't comply to regulations they get fined massively for every car they sell. Hitch78 said:
10,000 units is nothing in an increasingly geographically spread market for supercars.
That's the key point I think. Years ago they were selling 4000 cars a year mostly to EU/USA/Middle East, the market in Russia, China and other Asian countries has increased to absorb the extra cars they now build. Speed_Demon said:
StottyEvo said:
I'm wonder how many of Ferrari's customers care in the slightest about the cars being fuel efficient. Not very many I'd except. Is their a good reason why they're putting a lot of effort into improving fuel efficiency? Is it for Euro 6 regs?
IIRC of they don't comply to regulations they get fined massively for every car they sell. Edited by kambites on Saturday 20th September 14:25
Speed_Demon said:
StottyEvo said:
I'm wonder how many of Ferrari's customers care in the slightest about the cars being fuel efficient. Not very many I'd except. Is their a good reason why they're putting a lot of effort into improving fuel efficiency? Is it for Euro 6 regs?
IIRC of they don't comply to regulations they get fined massively for every car they sell. Fuel economy is a funny one, considering the performance potential. But even so, look at what they can do with energy recovery and turbos NOW. They went from using 170 litres of fuel, to 100 litres of fuel, for a race in F1. That is a massive efficiency gain.
But any which way you look at it, Ferrari is a brand, not just a car. They are, arguably, the worlds most recognised brand. Whether they happen to sell a few more units into growing economies like China, Brazil, India or Russia, won't make much difference to the average buyer in the UK.
And I do agree with the F1 connection; its vital. So much so, that we've seen the pressure LdM was under has seen him go. Lets not forget that Ferrari already went through dark times, with no F1 drivers champion between 1979 and 2000. Enzo Ferrari was looking after LdM during much of that time, so those lack of results were swept under the carpet, but in recent times with modern management, the lack of results in the last 7 years was just too much. So expect a big shake up in F1, which will probably also see a difference in approach for the road cars, as any potential transfer of racing to road (not just tech, but kudos / brand recognition) is leveraged.
They're a business, and they need to make money. Any marketing person will tell you that.
But any which way you look at it, Ferrari is a brand, not just a car. They are, arguably, the worlds most recognised brand. Whether they happen to sell a few more units into growing economies like China, Brazil, India or Russia, won't make much difference to the average buyer in the UK.
And I do agree with the F1 connection; its vital. So much so, that we've seen the pressure LdM was under has seen him go. Lets not forget that Ferrari already went through dark times, with no F1 drivers champion between 1979 and 2000. Enzo Ferrari was looking after LdM during much of that time, so those lack of results were swept under the carpet, but in recent times with modern management, the lack of results in the last 7 years was just too much. So expect a big shake up in F1, which will probably also see a difference in approach for the road cars, as any potential transfer of racing to road (not just tech, but kudos / brand recognition) is leveraged.
They're a business, and they need to make money. Any marketing person will tell you that.
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