Aston Martin DB10?!
Discussion
xRIEx said:
SpeckledJim said:
Nothing about this on the AM website. This smacks of a cock-up.
Bizarre way to launch the car.
They let an airline launch the Rapide with an iPhone, and now this?
Which may indicate it isn't a new model and only exists for the Bond film.Bizarre way to launch the car.
They let an airline launch the Rapide with an iPhone, and now this?
You generally don't show the next until you're ready to stop selling the current.
How many DB9 purchases might now be deferred in preparation for this (much nicer) car. That they can't sell yet.
Lunja said:
xRIEx said:
Which may indicate it isn't a new model and only exists for the Bond film.
In which case it's odd that Aston would allow it to use the DB10 name, unless the next released car will be the DB11, skipping a number as they did with DB7-DB9?DB10 definitely sends people down the 'new production model' route.
SpeckledJim said:
Feasible, but an odd decision. If they don't want people to get ready to buy this they should have called it Vestibule or Veronica.
DB10 definitely sends people down the 'new production model' route.
As someone said above, this announcement without clarification from AM could harm sales of the DB9. If I was in a position to purchase I'd certainly be holding on to my cash until rumours of an upcoming successor were confirmed or denied.DB10 definitely sends people down the 'new production model' route.
I'd wager that Aston's PR team are rather busy with press inquiries right now...
4 December 2014, Gaydon: Aston Martin together with EON Productions, the producers of the James Bond film franchise, unveiled Bond’s stunning new car, the Aston Martin DB10, on the 007 stage at Pinewood Studios.
The luxury British sports car brand is delighted to confirm that James Bond will once again drive an Aston Martin in Spectre. On this occasion, it will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams.
Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film’s director, Sam Mendes, to create the ultimate car for the world’s most famous spy.
Celebrating the great British brand’s half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.
Dr Andy Palmer, CEO of Aston Martin, said: “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.
“To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin.
“I’m incredibly proud of everyone in the team at Gaydon who have brought this special project from concept to reality.”
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.
Spectre is due for general release on 6 November 2015.
http://www.astonmartin.com/en/live/news/2014/12/04...
The luxury British sports car brand is delighted to confirm that James Bond will once again drive an Aston Martin in Spectre. On this occasion, it will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams.
Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film’s director, Sam Mendes, to create the ultimate car for the world’s most famous spy.
Celebrating the great British brand’s half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.
Dr Andy Palmer, CEO of Aston Martin, said: “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.
“To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin.
“I’m incredibly proud of everyone in the team at Gaydon who have brought this special project from concept to reality.”
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.
Spectre is due for general release on 6 November 2015.
http://www.astonmartin.com/en/live/news/2014/12/04...
soad said:
On this occasion, it will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams.
Well that answers the question. How odd to call it a DB10 and start such speculation!I guess AM can now gauge the reaction to the design and decide what to carry forward.
Lunja said:
Well that answers the question. How odd to call it a DB10 and start such speculation!
I guess AM can now gauge the reaction to the design and decide what to carry forward.
Exactly. It's like one of Tony Blair's soft launches, sneak an idea to the media and if the public like it then you do it. I guess AM can now gauge the reaction to the design and decide what to carry forward.
However, I can't help thinking they've just paid millions to help JLR promote the F Type. It seems a bit of a shot in the foot to try and mock JLR via a # and then unveil a car which to many looks like a Chinese knock off of an F Type.
Strange.
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