RE: Lancia Thema 8.32: PH Ad Break

RE: Lancia Thema 8.32: PH Ad Break

Tuesday 27th January 2015

Lancia Thema 8.32: PH Ad Break

Lancia by Ferrari! Marvellous period film of everyone's favourite forgotten fast saloon



This five-minute film will make you want a Lancia Thema 8.32 a lot. If you are already afflicted with a yearning to own one then apologies in advance. And for 8.32 owners, now's the time to be smug.

A Ferrari engine in a dowdy Lancia saloon is arguably the finest representation of the Q-car breed. And this advert promo plays to its strengths: the 'by Ferrari' bit (look everyone, Stratos rallying footage), some V8 engine noise (very nice) and, of course, that spoiler. So good it's shown rising proudly from the boot twice.

See also our dedicated Italian craftsman beautifully assembling the Thema's interior. Hand-stitched leather gearknob? But of course. All interspersed with emotive footage of an 8.32 in the Italian countryside, gracefully covering miles in a very dignified and refined manner. The PHer's dolce vita. Does look rather nice, doesn't it? Cleverly filmed from a distance at most points...

It's never been a pretty car, the Thema 8.32, but it is a rather desirable one. There's even some actual speed and noise depicted in this advert, for old time's sake.

See the video here.

 

Author
Discussion

Muzzer79

Original Poster:

9,806 posts

186 months

Tuesday 27th January 2015
quotequote all
Lanica?

Seek

1,169 posts

199 months

Tuesday 27th January 2015
quotequote all
Muzzer79 said:
Lanica?
At least it's consistent throughout the whole article wink

More worryingly... what was used as camera lense in the making of this video?
A bottle of white wine?

Edited by Seek on Tuesday 27th January 13:39

Claudia Skies

1,098 posts

115 months

Tuesday 27th January 2015
quotequote all
Muzzer79 said:
Lanica?
I think she drives for the Go Daddy team in NASCAR, with a Ferrari engine in her Chevy....

Wills2

22,669 posts

174 months

Tuesday 27th January 2015
quotequote all
Seek said:
Muzzer79 said:
Lanica?
At least it's consistent throughout the whole article wink

More worryingly... what was used as camera lense in the making of this video?
A bottle of white wine?

Edited by Seek on Tuesday 27th January 13:39
And the obvious use of a tin can and a piece of string to record the sound track...

Leins

9,418 posts

147 months

Tuesday 27th January 2015
quotequote all
Was the Thema really "dowdy"? I quite liked them, especially in facelift Turbo ie-form

P4ROT

1,219 posts

192 months

Tuesday 27th January 2015
quotequote all
Want one of these so bad.

http://www.carandclassic.co.uk/car/C570274 - "These 8.32 engines are known to be one of the strongest ever fitted to any Lancia" (not sure whether this is a compliment?)

Has anyone on here driven one (stupid question), are they actually any good?

B'stard Child

28,324 posts

245 months

Tuesday 27th January 2015
quotequote all
Awaits JAYB for ownership comments

robsouthern

16 posts

113 months

Tuesday 27th January 2015
quotequote all
Who wants a remake?

2015 Thema with a 458 or California engine?

Also goes to show, styling doesn't impact desirability for ALL cars.

Fishy Dave

1,024 posts

244 months

Tuesday 27th January 2015
quotequote all
I've always liked them, what a shame it's front wheel drive though. frown

williamp

19,213 posts

272 months

Tuesday 27th January 2015
quotequote all
Mapthe car that nakes audi's efforts with fast saloons seem uncouth.

I remembe always liking lancias. At the motorshows in the early 90s. i always collected all their brochures. i wish, I really wish i still had then

Bonefish Blues

26,448 posts

222 months

Tuesday 27th January 2015
quotequote all
Leins said:
Was the Thema really "dowdy"? I quite liked them, especially in facelift Turbo ie-form
Sexier than her brethren, that's for sure (as in Saab & Fiat)

fatboy69

9,371 posts

186 months

Tuesday 27th January 2015
quotequote all
I used one of these beasts many years ago.

From what I can recall it was quite quick!

That's about it to be honest. Apart from adding that I want one.

Matt Bird

1,450 posts

204 months

PH Reportery Lad

Tuesday 27th January 2015
quotequote all
Muzzer79 said:
Lanica?
I know you won't believe me but it was spellchecked. I have no idea how it got through. Thanks for pointing it out, should be addressed now (furiously checks copy again and again and again!).


Matt

NotNormal

2,357 posts

213 months

Tuesday 27th January 2015
quotequote all
Everyday is a school day, never knew the rear spoiler was an active jobbie

Quite a bit of deja voux with their video editing though hehe

soxboy

6,060 posts

218 months

Tuesday 27th January 2015
quotequote all
Wasn't the engine assembled by Ducati, or is that a myth?

I think this is one where it is less than the sum of its parts, but I'd still love one.

240R

20 posts

114 months

Tuesday 27th January 2015
quotequote all
P4ROT said:
"These 8.32 engines are known to be one of the strongest ever fitted to any Lancia"
Maybe the bits of bristle added to the piston rings during construction were of a finer quality than those left in other Lancias? (1:37)

P4ROT

1,219 posts

192 months

Tuesday 27th January 2015
quotequote all
240R said:
Maybe the bits of bristle added to the piston rings during construction were of a finer quality than those left in other Lancias? (1:37)
LOL yes, or the engine blows up at 60,000 miles instead of 25,000....

L100NYY

35,075 posts

242 months

Tuesday 27th January 2015
quotequote all
I was very kindly loaned JAYB car for a Goodwood meet and the drive still stays with me now, really one of the most special cars that I have driven. Hard to pinpoint what it was but it just felt right.

Chasing JAYB while he was in his Mondial and my Dad was in his Sud Sprint has stayed with me ever since cloud9


alexpa

644 posts

171 months

Tuesday 27th January 2015
quotequote all
P4ROT said:
Want one of these so bad.

http://www.carandclassic.co.uk/car/C570274 - "These 8.32 engines are known to be one of the strongest ever fitted to any Lancia" (not sure whether this is a compliment?)

Has anyone on here driven one (stupid question), are they actually any good?
Perhaps better to find a driven runner.

What's the guess to recommission lightly assuming no issues-on a Lancia that's stood still for a decade..? £10k? or with issues hmm, multiply by 2 or 3?

s m

23,164 posts

202 months

Tuesday 27th January 2015
quotequote all
NotNormal said:
Everyday is a school day, never knew the rear spoiler was an active jobbie

Quite a bit of deja voux with their video editing though hehe
Surpassed only by the Omega EVO 500 spoiler