Is this the state of dealers these days
Discussion
Dodsy said:
I was asked by Jaguar to be a secret shopper - but the difference was I was a well known regular customer at the dealer so wouldnt have been an obvious secret shopper. The deal was to wear a mic and hidden camera then go in and book my car in for service and other bits and bobs, ask some difficult questions and record the whole thing. Ok, not buying a car but even so its a bit sneaky. They offered me £100 to do it.
I said no.
Sounds like it was a bit sneaky and you held the dealership in high regard anyway. Might have been worth it just to show how good they were though. I said no.
Dodsy said:
oldnbold said:
Unfortunatly they don't get to make the decision on this, its generally a manafacturer requirment, and something that they carry out secret shops on, you can usually tell the secret shop ones, just like you can when they turn up in person. so these will get actioned, just to "play the game".
I was asked by Jaguar to be a secret shopper - but the difference was I was a well known regular customer at the dealer so wouldnt have been an obvious secret shopper. The deal was to wear a mic and hidden camera then go in and book my car in for service and other bits and bobs, ask some difficult questions and record the whole thing. Ok, not buying a car but even so its a bit sneaky. They offered me £100 to do it.I said no.
The sales manager asked the salesman to do everything by the book but to see how long he could keep the guy in the dealership for a laugh. It was hilarious, the guy obviously had the camera in a bag which he put on the salesmans desk, so Les the salesman kept putting things in front of it. Anyway it was nearly 2 hours he kept him before the poor chap managed to get away.
oldnbold said:
Dodsy said:
oldnbold said:
Unfortunatly they don't get to make the decision on this, its generally a manafacturer requirment, and something that they carry out secret shops on, you can usually tell the secret shop ones, just like you can when they turn up in person. so these will get actioned, just to "play the game".
I was asked by Jaguar to be a secret shopper - but the difference was I was a well known regular customer at the dealer so wouldnt have been an obvious secret shopper. The deal was to wear a mic and hidden camera then go in and book my car in for service and other bits and bobs, ask some difficult questions and record the whole thing. Ok, not buying a car but even so its a bit sneaky. They offered me £100 to do it.I said no.
The sales manager asked the salesman to do everything by the book but to see how long he could keep the guy in the dealership for a laugh. It was hilarious, the guy obviously had the camera in a bag which he put on the salesmans desk, so Les the salesman kept putting things in front of it. Anyway it was nearly 2 hours he kept him before the poor chap managed to get away.
A lot of car dealerships and salesmen tend to be very good at their jobs. Their job is to sell you a car.
It is much easier to sell a car (Or anything expensive/subjective) via direct contact. Telephone training and a good personal manner can help sway a customer in a way no email conversation will. An email to-and-fro is likely to be about numbers, features, history etc. It's very difficult for even a well-trained sales person to get any emotive influence going in text. Go into the showroom and they can lay on whatever manner they think is appropriate based on their training and experience with buyers. Some people will get the matey-matey boys'-club approach, others the polite, unctuous customer-knows-best, others the straight-up we-all-know-the-score business deal.
Email is not a seller's tool, it is an information tool.
It is much easier to sell a car (Or anything expensive/subjective) via direct contact. Telephone training and a good personal manner can help sway a customer in a way no email conversation will. An email to-and-fro is likely to be about numbers, features, history etc. It's very difficult for even a well-trained sales person to get any emotive influence going in text. Go into the showroom and they can lay on whatever manner they think is appropriate based on their training and experience with buyers. Some people will get the matey-matey boys'-club approach, others the polite, unctuous customer-knows-best, others the straight-up we-all-know-the-score business deal.
Email is not a seller's tool, it is an information tool.
Missingbadly said:
Sounds like it was a bit sneaky and you held the dealership in high regard anyway. Might have been worth it just to show how good they were though.
Tip off the dealer - then they can do everything perfectly in front of your camera. Get a humongous discount on your next car in return for the tip-off. Gassing Station | General Gassing | Top of Page | What's New | My Stuff