Discussion
increasing number of car ads are showing cars available in UK, BUT in LHD format, driven on non UK roads. in some ,if you are quick enough ,there's a disclaimer about the spec on being available on UK models. In a lot of cases the disclaimer is at bottom of screen and shown for a very brief period, sometimes a flash ( try watching one or two from the VAG stable on a set top box with pause and rewind facilities). So do the makers think we believe all the advertising garbage. It used to be that the makers showed the all singing ,all dancing top of the range model and promoted the advanced features .Some still do - Corsa one is a prize example ,with park assist or Vauxhall version , then in the blink of an eye state that this is on the super duper model. No mention of the price shown ,which is possibly the 1L, can't pull you out of bed version . Perhaps two makers should join forces to produce a Canta ( modification of Conta, not the true amalgamation, which would set off a massive swear filter blast
) which is only sold in countries with hill of only slight gradient.
) which is only sold in countries with hill of only slight gradient. ALL car ads are designed to suck in the brainless/thicko/stupid/numptys that populate this country all the time. These are the same dimmos that buy all the overpriced/overadvertised branded crap that fills the shelves of all our supermarkets.
Anyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
Anyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
Crafty_ said:
Isn't this just a cost saving thing ? record one advert and then use it in multiple countries with the voiceover done in the native language.
Single global concept with a single execution used in all/most markets. Saves a tonne of money, and to most people, indeterminable from what it arguably "should" be.Fair, enough Matt, but WHY not let the disclaimer on availability be of sufficient visibility to let folks see that this spec is not available in UK. Or use a product that's available in all the countries the ad will be screened in. Perhaps it's time for the ASA to be persuaded to be marched forcibly if necessary, down to a dental lab to befitted with a set of new sharper gnashers.
I find it quite annoying that no car adverts actually give you the price of the car these days - everything's £x per month rather than an actual figure. It's very convenient to hear a low monthly price as opposed to a five-figure sum; I actually just went on VW's website and specced a 5dr Polo SE with a diesel engine and no other options - it's mine for a low monthly price of £229 - or I could pay the actual price. £15,425 for a Polo! Egads.
Who me said:
Fair, enough Matt, but WHY not let the disclaimer on availability be of sufficient visibility to let folks see that this spec is not available in UK. Or use a product that's available in all the countries the ad will be screened in. Perhaps it's time for the ASA to be persuaded to be marched forcibly if necessary, down to a dental lab to befitted with a set of new sharper gnashers.
Huh? Just yesterday I saw a Skoda advert that said "Model shown of different spec to that sold in UK", or something to that effect. I assumed they were referring to the nice shade of blue it was in, and meaning that we would only be treated to piss-dull grey, silver, white and black in this country. Are you really going to be that disappointed if you wander down to a showroom and discover there aren't any LHD models for sale?!Today's car ads are just brash and flash-just compare them to the Audi "Vorsprung durch techniq" ads of the 80's.
Its like the ads for computer games that state "not actual game footage". HTF do they get passed the ASA? No axe to grind, but an ex was a copywriter for a biggish ad agengy. Hateful cow.
Its like the ads for computer games that state "not actual game footage". HTF do they get passed the ASA? No axe to grind, but an ex was a copywriter for a biggish ad agengy. Hateful cow.
Stuff like the Corsa and Kia ads are just bizarre. They pander to the kind of dimwits who take selfies while driving. Adverts aren't allowed to suggest a car is fast any more and no one is allowed to say they like driving so cars are marketed to people with geek glasses and stupid hair as just another of their social networking tools.
At least Vauxhall have got rid of those silly C'mon dolls.
At least Vauxhall have got rid of those silly C'mon dolls.
datum77 said:
ALL car ads are designed to suck in the brainless/thicko/stupid/numptys that populate this country all the time. These are the same dimmos that buy all the overpriced/overadvertised branded crap that fills the shelves of all our supermarkets.
Anyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
Different topic/same old sAnyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
t post.datum77 said:
ALL car ads are designed to suck in the brainless/thicko/stupid/numptys that populate this country all the time. These are the same dimmos that buy all the overpriced/overadvertised branded crap that fills the shelves of all our supermarkets.
Anyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
Different topic/same old sAnyone that wanders into a franchised dealer to look at/buy a car based solely on the drivel they see on TV deserves to be ripped-off. That statement covers everything on TV ads, not just cars.
They all seem incapable of using the large organ supplied free at birth that gives them the opportunity to find out all they need to know to improve their very sad lives.
I rest my case.
t post.Gassing Station | General Gassing | Top of Page | What's New | My Stuff