RE: Piech resigns from VW's supervisory board

RE: Piech resigns from VW's supervisory board

Monday 27th April 2015

Piech resigns from VW's supervisory board

Shock outcome to ongoing power struggle at the top of VW



An unprecedented power struggle at the very top of the Volkswagen Group between boss Martin Winterkorn and chairman of the supervisory board (and Ferdinand Porsche's grandson, on the right in the lead image) Ferdinand Piech has reached its dramatic conclusion. And if you had your money on the wily Piech having his way you stand to lose because in a couple of terse statements from Porsche SE and Volkswagen it's been confirmed he is out.

Winterkorn (left) and the Piechs all smiles at Geneva
Winterkorn (left) and the Piechs all smiles at Geneva
"We deeply regret the developments of the last few days," says Wolfgang Porsche in his role as head of principal VW group shareholder Porsche Automobil Holding SE. "We thank Ferdinand Piech for his decades of extraordinary and highly successful service to the Volkswagen Group."

For its part VW has issued a statement of its own. "The members of the Executive Committee have unanimously determined that in view of the background of the last weeks the mutual trust necessary for successful cooperation no longer exists." And with that Piech and his wife Ursula - also a member of the supervisory board - 'resigned' from their positions.

The soap opera and machinations within VW's ruling elite involve family feuds, the local state, powerful unions and more besides. And at the centre of it Piech's power seemed indomitable. But what started as a seemingly minor quip about his lack of faith in Winterkorn's leadership has spiralled, just months after the pair were seated together in front of PH at the Geneva show watching the unveiling of the 911 GT3 RS. They were all smiles then...

Piech (right) at the presentation of the 917
Piech (right) at the presentation of the 917
Piech's legacy, from the Porsche 917 to Audi Quattro to the Bugatti Veyron and Volkswagen XL1, demonstrates his visionary ability as both an engineer and corporate heavyweight, proving talent beyond family connections. Is this the last we'll hear of him? Winterkorn and his supporters may have won this fight but whether he'll be sleeping easily tonight or not is another matter entirely.

Author
Discussion

Goofnik

Original Poster:

216 posts

140 months

Sunday 26th April 2015
quotequote all
American here. Tremendous respect for the man, and... agree with him regarding Winterkorn. Winterkorn's plan to turn around US sales of the VW brand (again, not Audi, Porsche, etc.) was not only completely ineffective, but aside from an early bump in initial sales from cheaper product, looks like a complete misread. Granted, the VW brand has bungled the US market for decades, whereas Audi, Porsche and Bentley are the strongest they've ever been. Seriously, have they considered selling a 3-row SUV like every other auto manufacturer? As much as I hate them, people buy them in droves.

In the UK, "buy a Golf" is relatively common advice (so says all the Brits and Scots I work with). Here, people will cock their head like a confused puppy, due to a combination of both a notoriously price conscious market (which in fairness, Winterkorn tried to address with the Jetta/Passat), a difficult-to-explain disdain of hatchbacks, and that Toyota/Honda reliability was head and shoulders above VW for decades. Except in the midwest, where you buy from the Big 3 (even Dodge/Chrysler, which makes utterly terrible products on the whole) or GTFO.

I just hope Winterkorn and whomever else in charge of the VW brand's direction for the American market realize that it's is going to be a long battle. In parts of the US like the south/midwest, it's also one they're likely to never see significant success with unless they're willing to wait *decades*.

Edited by Goofnik on Sunday 26th April 00:58

Baryonyx

17,995 posts

159 months

Sunday 26th April 2015
quotequote all
Come on Volkswagen, scale the XL1 down to 'everyday' costs, spread the financial burden over production and get a decent eco-car into the showrooms!

SteveSteveson

3,209 posts

163 months

Sunday 26th April 2015
quotequote all
Humm. Given the comments last week about how he is the one blocking any VAG brand going in to F1, due to his dislike of Bernie, this could mean we see them moving towards entering soon. However, I doubt this is the end of the story.

EricE

1,945 posts

129 months

Sunday 26th April 2015
quotequote all
I think Porsche will enter F1 now, Audi will stay in WEC.

Agree that this whole ordeal is not over... far from it. Apparently he threatened to sell his stake in VAG.

J B L

4,199 posts

215 months

Sunday 26th April 2015
quotequote all
Why would they ever need to enter F1 at all?

juansolo

3,012 posts

278 months

Sunday 26th April 2015
quotequote all
Why the hell would they want to with F1 in the state it's in!?

Selmer Mk6

245 posts

127 months

Sunday 26th April 2015
quotequote all
I read a reference/criticising that the company is not maximising their profits! I suppose sales is one thing and profit margin is another.

NJH

3,021 posts

209 months

Sunday 26th April 2015
quotequote all
Exactly, spend huge amounts of money to very likely loose to lesser brands such as MB, Renault or Honda. Not being in F1 never did Porsche any harm in getting to where they are now so what kind of crazy logic would think it would make a good idea now?

Mermaid

21,492 posts

171 months

Sunday 26th April 2015
quotequote all
Both (Piech & Winterkorn) have done so well for the VW group & the share price.

SteveSteveson

3,209 posts

163 months

Sunday 26th April 2015
quotequote all
J B L said:
Why would they ever need to enter F1 at all?
Why does anyone need to enter F1? It's a roumor that has been going around that many of the management want them to but one thing was standing in the way. It was addresses last week by Bernie in an interview with the BBC at the Grand Prix.

http://www.bbc.co.uk/sport/0/formula1/32373718

"Sources in the German automotive industry insist that the only blockage to Audi entering F1 is the antipathy felt for Ecclestone by the chairman of the VW-Audi board, Ferdinand Piech.
Sources say Piech will not allow any of his brands to enter F1 while Ecclestone is in charge."

oldtimer2

728 posts

133 months

Sunday 26th April 2015
quotequote all
The arguments and reasons behind this falling out are unclear to me. I have heard talk of poor US results, failure to produce a successful budget car, too slow moving in adopting the MQB architecture or e-technology as among the possible reasons. I haven`t a clue which if any of these were the source of the conflict, but I do doubt it would have been an argument about whether to enter F1.

All that said, the VAG has been extraordinarily successful in blending multiple brands into a successful and profitable whole - even if the VW and SEAT brands remain marginal. For that surely Piech and Winterkorn both deserve huge credit. It certainly is the end of a remarkable career in the German auto industry.

Numeric

1,396 posts

151 months

Sunday 26th April 2015
quotequote all
One heck of a tough operator, how he got the top job at VW was like a Roman novel - perhaps his only failure is that like a Thatcher or a Blair who should have left earlier, there is a moment when you walk away from the game as his legacy as chief was in my humble view the work of a genius, for sure a megolomainiac genius but without that he would never have made the things that neded to happen happen! Just felt he couldn't let go enough in the Chairman role.

It must be so tough to lead a company with this seemingly enormous brooding presence forever looking over you - did for Bernd and almost did for Winterkorn, but let us not forget how much this is also a family issue - maybe something was said over the Christmas goose?


Crafty_

13,279 posts

200 months

Sunday 26th April 2015
quotequote all
I think the F1 thing is a complete white elephant.

If Piech was so against entering F1 how come his organisation has seriously look in to doing o every time ? why have those conversations if there was no intention to enter ?

The last time was when they were setting the new engine regs, VAG were resolute about going for inline 4 cylinder engines and suggested they'd only enter on that basis. Only when they decided to drop out was the engine format opened up to V6s. So they had a fair amount of clout and were obviously seriously contemplating entering as an engine manufacturer.

To me, it doesn't add up that all this would be going on when they had no intention of ever joining. Either that or they were just wasting everyones time ? including their own ?

I don't really think the decision to enter or not was purely based on one grumpy old mans dislike for another grumpy old man, there has to be more to it than that.

I read that his likely replacement is very keen on VAG being in F1 - absolutely no idea how accurate that is, but personally I don't see any gain to VAG being in F1.
They can do all the hybrid R&D/engineering etc off the back of WEC, I don't see it helping them to sell cars in the US where they are struggling.

We may well see them in F1 if this new guy is keen, if they can actually achieve there is another question. Either way, if they do enter I can't see them coming in before 2017, meantime they'll get involved in regulation changes for the 1000hp engines.

Munich

1,071 posts

196 months

Sunday 26th April 2015
quotequote all
So Bernie won't have to resign... I wonder which brand will be going into F1? Due to MBs success I would put my money on Audi, but Porsche already has a history.

unsprung

5,467 posts

124 months

Monday 27th April 2015
quotequote all
Goofnik said:
American here. Tremendous respect for the man, and... agree with him regarding Winterkorn. Winterkorn's plan to turn around US sales of the VW brand (again, not Audi, Porsche, etc.) was not only completely ineffective, but aside from an early bump in initial sales from cheaper product, looks like a complete misread. Granted, the VW brand has bungled the US market for decades, whereas Audi, Porsche and Bentley are the strongest they've ever been. Seriously, have they considered selling a 3-row SUV like every other auto manufacturer? As much as I hate them, people buy them in droves.

In the UK, "buy a Golf" is relatively common advice (so says all the Brits and Scots I work with). Here, people will cock their head like a confused puppy, due to a combination of both a notoriously price conscious market (which in fairness, Winterkorn tried to address with the Jetta/Passat), a difficult-to-explain disdain of hatchbacks, and that Toyota/Honda reliability was head and shoulders above VW for decades. Except in the midwest, where you buy from the Big 3 (even Dodge/Chrysler, which makes utterly terrible products on the whole) or GTFO.

I just hope Winterkorn and whomever else in charge of the VW brand's direction for the American market realize that it's is going to be a long battle. In parts of the US like the south/midwest, it's also one they're likely to never see significant success with unless they're willing to wait *decades*.

Edited by Goofnik on Sunday 26th April 00:58
Volkswagen's early success with a portfolio of much-loved "people's cars" made clear what the brand is about. Especially in the US.

Sadly, management seems to have devoted the last 30+ years attempting to be everything but.






iloveboost

1,531 posts

162 months

Saturday 2nd May 2015
quotequote all
Goofnik said:
American here. Tremendous respect for the man, and... agree with him regarding Winterkorn. Winterkorn's plan to turn around US sales of the VW brand (again, not Audi, Porsche, etc.) was not only completely ineffective, but aside from an early bump in initial sales from cheaper product, looks like a complete misread. Granted, the VW brand has bungled the US market for decades, whereas Audi, Porsche and Bentley are the strongest they've ever been. Seriously, have they considered selling a 3-row SUV like every other auto manufacturer? As much as I hate them, people buy them in droves.

In the UK, "buy a Golf" is relatively common advice (so says all the Brits and Scots I work with). Here, people will cock their head like a confused puppy, due to a combination of both a notoriously price conscious market (which in fairness, Winterkorn tried to address with the Jetta/Passat), a difficult-to-explain disdain of hatchbacks, and that Toyota/Honda reliability was head and shoulders above VW for decades. Except in the midwest, where you buy from the Big 3 (even Dodge/Chrysler, which makes utterly terrible products on the whole) or GTFO.

I just hope Winterkorn and whomever else in charge of the VW brand's direction for the American market realize that it's is going to be a long battle. In parts of the US like the south/midwest, it's also one they're likely to never see significant success with unless they're willing to wait *decades*.

Edited by Goofnik on Sunday 26th April 00:58
I agree that part of the problem is that in the US German cars do not have a reputation for good reliability, as they seem to do in the UK at least. Part of this reputation is probably due to higher parts and labour prices than domestic cars.
Also as fuel costs many times less in the US than in Europe, it's far less of an advantage to buy a more efficient but more expensive German car. In Europe it's high taxes on fuel and CO2 emissions, that drives the market for higher priced but more efficient vehicles.

mark0006

67 posts

118 months

Saturday 9th May 2015
quotequote all
Ex-VW Chairman Ferdinand Piech Porsche 918 Spyder

Looks like Bugatti Veyron Super Sport colors.



From the article:
While there's no official confirmation on this, you are looking at Ferdinand Piech's personal Porsche 918 Spyder. Sure, one would expect somebody in his position - he also owns ten percent of Porsche, to own an example of Zuffenhausen's untimate machine.

4 pictures and full article

.