RE: Aston Martin DBX - crunch time
Discussion
Strawman said:
Could they just stick some really big wheels on an existing DB(?) and save on development costs?
Surely air suspension would do this?Edited by Strawman on Friday 15th May 14:11
Indeed perhaps modify the arches to accomadate a larger wheel, then enable the car to drop to Aston usual, or up for UK road as usual pot holes.
SteveSteveson said:
I kind of like it, but without the silver roof nonsense.
However, I can't help thinking that AM would be better building things like this, and the 4 door they did, under the Lagonda brand. Its a well known name, known for luxury cars rather than sports, although this all depends on what exactly they mean by a crossover.
As for building in the US, I'm not sure about this. Mass production can be shipped around the world to follow a set of guidelines to get the same thing stamped out again and again, but I have seen too many high end companies try this way of extending their range and it does not work. It works if you extend down the way Porsche did, keeping the high end stuff well in site and letting the mass market stuff go elsewhere, but I'm not sure AM can do this. You lose too much control when you can't give someone a plan and rely on crafts, as AM do for many things still.
I tend to agree that anything like this should be under the Lagonda badge. It seems more appropriate. However, I can't help thinking that AM would be better building things like this, and the 4 door they did, under the Lagonda brand. Its a well known name, known for luxury cars rather than sports, although this all depends on what exactly they mean by a crossover.
As for building in the US, I'm not sure about this. Mass production can be shipped around the world to follow a set of guidelines to get the same thing stamped out again and again, but I have seen too many high end companies try this way of extending their range and it does not work. It works if you extend down the way Porsche did, keeping the high end stuff well in site and letting the mass market stuff go elsewhere, but I'm not sure AM can do this. You lose too much control when you can't give someone a plan and rely on crafts, as AM do for many things still.
The U.S. thing struck me as odd but at a wild guess I would hazzard that Merc have a chunk of excess capacity over there from a remnant of the Chysler days and that its the cheapest option for AM?
Best way to describe the car is 'striking' though. But I do like the concept. I much prefer my SUV/Crossovers to be more Rally Raid than Raleigh Shopper.
Apparently, Aston Martin have conceived this crossover with the hope of luring more women buyers. An archetypal customer named Charlotte, from California, is their focus. 
If they manufacture it in the US, the US factory would be newly-built.
Note:
In the links above, you will see Google results. The relevant Aston Martin article should be the first link displayed at the top of those results.
The actual article link can't be embedded here because the publisher, auto news, blocks these with a subscription paywall. However the articles remain free to read if you click upon them via Google.
I hope that this W. Heath Robinson method will function for all here who click upon it. And if it doesn't, I apologise in advance.
If they manufacture it in the US, the US factory would be newly-built.
Note:
In the links above, you will see Google results. The relevant Aston Martin article should be the first link displayed at the top of those results.
The actual article link can't be embedded here because the publisher, auto news, blocks these with a subscription paywall. However the articles remain free to read if you click upon them via Google.
I hope that this W. Heath Robinson method will function for all here who click upon it. And if it doesn't, I apologise in advance.
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