RE: Aston Martin DBX - crunch time
Discussion
simonrockman said:
The plan is for this to be all electric, like a Tesla not a hybrid, and four door. It's role is to bring down the marque's CO2 emissions. Aston Martin doesn't want to go down the Cygnet route again.
Simon
The "Cygnet route" was nothing to do with CO2 emissions and all about profit margins.Simon
Impasse said:
simonrockman said:
The plan is for this to be all electric, like a Tesla not a hybrid, and four door. It's role is to bring down the marque's CO2 emissions. Aston Martin doesn't want to go down the Cygnet route again.
Simon
The "Cygnet route" was nothing to do with CO2 emissions and all about profit margins.Simon
Kolbenkopp said:
I wonder if this is SUV-y enough to appeal to e.g. X6 customers?
Interestingly enough, your question highlights the contrarian design principle that Aston Martin are hoping to leverage. Apparently Aston want to be a bit "anti-" when it comes to bulbous SUV / CUV values. Thus the dominant "car" aesthetic in this concept.
I reckon it's a smart move on their part -- And the only way to make waves in a segment that has been well-developed (and harvested) by other brands before them.
I think the potential to blast along british B-Roads in an Aston Martin, without worrying about bottoming out the suspension is great.
And perhaps it was a rumour, but I heard that Aston Martin were thinking about entering into other forms of motorsport and were looking at entries in the WRC, Dakar or Baja events.
And perhaps it was a rumour, but I heard that Aston Martin were thinking about entering into other forms of motorsport and were looking at entries in the WRC, Dakar or Baja events.
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