RE: Aston Martin DBX - crunch time

[Europa1]

DonkeyApple said:

The £40k was in reference to the rally car thing from the US that the article said was $70k.

Maybe, but Jesus, how far north of £40k do you think anything with an Aston badge is going to be??

[DonkeyApple]

Europa1 said:

Maybe, but Jesus, how far north of £40k do you think anything with an Aston badge is going to be??

Don't get it.

The bloke said the £40k car was a turd. Didn't see any reference to AM.

[simonrockman]

The plan is for this to be all electric, like a Tesla not a hybrid, and four door. It's role is to bring down the marque's CO2 emissions. Aston Martin doesn't want to go down the Cygnet route again.

Simon

[swisstoni]

I don't know what it's for but I like it, which I find quite surprising.

[El Guapo]

MonkeyMatt said:

I really quite like that, not sure why though!

You've recently taken a severe blow to the head? Best explanation I can come up with.

[Impasse]

simonrockman said:

The plan is for this to be all electric, like a Tesla not a hybrid, and four door. It's role is to bring down the marque's CO2 emissions. Aston Martin doesn't want to go down the Cygnet route again.

Simon

The "Cygnet route" was nothing to do with CO2 emissions and all about profit margins.

[Bonefish Blues]

Poll won't accept my mark of 1

[simonrockman]

Impasse said:

simonrockman said:

The plan is for this to be all electric, like a Tesla not a hybrid, and four door. It's role is to bring down the marque's CO2 emissions. Aston Martin doesn't want to go down the Cygnet route again.

Simon

The "Cygnet route" was nothing to do with CO2 emissions and all about profit margins.

That's not what I was told at the factory a couple of weeks ago.

[TotalControl]

Nasty looking thing. The stance crew should get their hands on one to transform completely

[Kolbenkopp]

I wonder if this is SUV-y enough to appeal to e.g. X6 customers?

[unsprung]

Kolbenkopp said:

I wonder if this is SUV-y enough to appeal to e.g. X6 customers?

Interestingly enough, your question highlights the contrarian design principle that Aston Martin are hoping to leverage.

Apparently Aston want to be a bit "anti-" when it comes to bulbous SUV / CUV values. Thus the dominant "car" aesthetic in this concept.

I reckon it's a smart move on their part -- And the only way to make waves in a segment that has been well-developed (and harvested) by other brands before them.

[dannodj]

I think the potential to blast along british B-Roads in an Aston Martin, without worrying about bottoming out the suspension is great.

And perhaps it was a rumour, but I heard that Aston Martin were thinking about entering into other forms of motorsport and were looking at entries in the WRC, Dakar or Baja events.

[RoverP6B]

Something seriously Dakar/Baja inspired, but with a reasonably nicely-trimmed interior, would be far more desirable than either of these. For God's sake put a bloody Lagonda badge on it, though, not AM, which should all be low-slung GTs.

[simonrockman]

AM want to keep Lagonda for ultra-high brand: Rolls Royce/Maybech space. That's why the Rapide wasn't a Lagonda - I asked this question specifically.

Simon

[RoverP6B]

Although the Taraf is, despite it basically being a LWB Rapide...