The £50K Hyundai - A tough sell?
Discussion
balls-out said:
Volume sales are probably not expected nor the point.
You have start somewhere, and Lexus has proved that establish brands can be challenged.
Lexus had the brand and the quality/finish though. They did it properly. You have start somewhere, and Lexus has proved that establish brands can be challenged.
They didn't just bring out a great big Toyota and stick a whopping great price ticket on it.
Pwig said:
It will not sell without a Diesel engine.
Fact.
Agreed. Fact.
This is a car that sells for $38k in the US (so £24k + VAT), which means that the UK price is not just unrealistic in this market, it bears no resemblance to the car's manufacturing cost or its intended global market.
£29k with a 220 bhp, diesel four and it'd be a very interesting proposition.
Ari said:
balls-out said:
Volume sales are probably not expected nor the point.
You have start somewhere, and Lexus has proved that establish brands can be challenged.
Lexus had the brand and the quality/finish though. They did it properly. You have start somewhere, and Lexus has proved that establish brands can be challenged.
They didn't just bring out a great big Toyota and stick a whopping great price ticket on it.
It's a shame this won't sell well, it looks a very nice waftmobile. Sounds like a cracking engine too.
Ari said:
Yes I do. I know Internet bores like to drone on and on 'knowingly' on here about how people are 'only buying the badge' and how a Ford Mondeo is exactly the same as an Audi A4 apart from the dash plastic but it's nonsense.
Audis are genuinely nice cars that, in particular, are beautifully finished. That's why they're popular, not because people go boss eyed at the badge.
If it were as easy as running a flash marketing campaign every manufacturer would be doing it, why wouldn't they?
Have you examined the Genesis to see how it compares to an Audi - probably not - neither have I - that's why I will reserve judgement until I can comment with a degree of knowledge / understandingAudis are genuinely nice cars that, in particular, are beautifully finished. That's why they're popular, not because people go boss eyed at the badge.
If it were as easy as running a flash marketing campaign every manufacturer would be doing it, why wouldn't they?
Going by your own rationale if the Genesis is as well finished as an Audi then you believe it will sell in numbers comparable to the equivalent Audi - we both know that it won't therefore there has to be badge appeal - nothing wrong with it but sayng that people do not buy a badge is extremely short sighted
My sister will only buy German cars because they are the best - FACT - I don't even bother engaging with her because there is no point
Pwig said:
It will not sell without a Diesel engine.
Fact.
+1 a diesel in the lineup is essential to give it the best chance of selling in remotely reasonable numbers. Apparently 75% of executive car sales are diesels, so they really are already limiting their chances by targeting just 25% of the market.Fact.
Edited by nullogik on Thursday 21st May 14:07
CYMR0 said:
Agreed.
This is a car that sells for $38k in the US (so £24k + VAT), which means that the UK price is not just unrealistic in this market, it bears no resemblance to the car's manufacturing cost or its intended global market.
And you can spec one to ~$55k with the 5 litre V8. If it was exchange rate pricing, it might work out better, as you say.This is a car that sells for $38k in the US (so £24k + VAT), which means that the UK price is not just unrealistic in this market, it bears no resemblance to the car's manufacturing cost or its intended global market.
Equally entertainingly, you can spend $70k on a Hyundai Equus.
Can't see that selling at all in the UK.
Andy665 said:
Going by your own rationale if the Genesis is as well finished as an Audi then you believe it will sell in numbers comparable to the equivalent Audi - we both know that it won't therefore there has to be badge appeal - nothing wrong with it but sayng that people do not buy a badge is extremely short sighted
I've obviously not made my point very well. Yes of course the badge has appeal, but only if it is backed up by the product.
So yes, if Hyundai build all their cars to the same standards as Audi (finish, quality, engineering, longetivy etc etc) and then market it correctly they will end up as a premium product. Look at Skoda, who have made huge gains by upping the quality of their product.
The point is, despite what the Internet bores like to insist, you cannot just wake up one day and announce that your car range is a premium product with a prestige badge via a flash marketing campaign and expect people to buy that.
An Audi has cachet as a premium product, because, guess what, it's a premium product. Not because 'oh everyone just gets taken in by the badge'.
It only works that way on Internet forums by people who perpetually regurgitate nonsense (see also 'all manual Mercedes have awful gearboxes, all Bentleys are driven by footballers, the BMW 5 Series is a reps car' etc etc etc).
Ari said:
I've obviously not made my point very well.
Yes of course the badge has appeal, but only if it is backed up by the product.
So yes, if Hyundai build all their cars to the same standards as Audi (finish, quality, engineering, longetivy etc etc) and then market it correctly they will end up as a premium product. Look at Skoda, who have made huge gains by upping the quality of their product.
The point is, despite what the Internet bores like to insist, you cannot just wake up one day and announce that your car range is a premium product with a prestige badge via a flash marketing campaign and expect people to buy that.
An Audi has cachet as a premium product, because, guess what, it's a premium product. Not because 'oh everyone just gets taken in by the badge'.
It only works that way on Internet forums by people who perpetually regurgitate nonsense (see also 'all manual Mercedes have awful gearboxes, all Bentleys are driven by footballers, the BMW 5 Series is a reps car' etc etc etc).
Totally agreed, it s not just the product its the purchase and ownership experience as wellYes of course the badge has appeal, but only if it is backed up by the product.
So yes, if Hyundai build all their cars to the same standards as Audi (finish, quality, engineering, longetivy etc etc) and then market it correctly they will end up as a premium product. Look at Skoda, who have made huge gains by upping the quality of their product.
The point is, despite what the Internet bores like to insist, you cannot just wake up one day and announce that your car range is a premium product with a prestige badge via a flash marketing campaign and expect people to buy that.
An Audi has cachet as a premium product, because, guess what, it's a premium product. Not because 'oh everyone just gets taken in by the badge'.
It only works that way on Internet forums by people who perpetually regurgitate nonsense (see also 'all manual Mercedes have awful gearboxes, all Bentleys are driven by footballers, the BMW 5 Series is a reps car' etc etc etc).
I think some of the big brands are becoming lazy, complacent and arrogant and may well suffer as a result of it
People are no longer hoodwinked by a badge, a lot of the German sales are now down to temptingly good finance deals as much as great product - again nothing wrong with that as long as the product remains worthy of the 'historical' brand reputation
I have examined closely three vehicles from one German brand in the last 12 months and have been extremely disappointed with the level of build quality / attention to detail - can't help thinking that the attitude might have been "Its a XXXXX, it will sell because of the badge if nothing else, lets go home early"
Edited by Andy665 on Thursday 21st May 14:25
Edited by Andy665 on Thursday 21st May 14:26
I'm sure it is quite a good car, but it is bloody ugly.
That engine choice is odd. Anyone who wants a petrol would want a V8, I would have thought. In much the same way that no one wants a Range Rover with the normal V8 but the Supercharged is quite popular. Hence the normal V8 is no longer available. The running costs are broadly the same so you go for more power.
So why not offer just the 5.0 V8 version of this here? The V6 is less desirable and probably barely any more frugal. It's neither here nor there.
That engine choice is odd. Anyone who wants a petrol would want a V8, I would have thought. In much the same way that no one wants a Range Rover with the normal V8 but the Supercharged is quite popular. Hence the normal V8 is no longer available. The running costs are broadly the same so you go for more power.
So why not offer just the 5.0 V8 version of this here? The V6 is less desirable and probably barely any more frugal. It's neither here nor there.
WinstonWolf said:
It's the little touches on the Hyundai that will let it down.
Considering the rest is nappa leather which is a lot nicer/higher quality than the 'dakota' leather you find in many a BMW this is hardly a let down. I was under the impression a lot of manufactures used some artificial or lower quality leather for certain parts of the seats outside of the main surfaces, it has certainly felt like it a quite a few cars that I've been in.- Front of seat bases feature PU artificial leather.
In the days of clattery 4 cylinder diesels and highly strung 1.6/2.0 turbos a great big 3.8 litre V6 seems fantastic, bet it isn't any less economical than the latter anyway outside of a lab...
TheFinners said:
WinstonWolf said:
It's the little touches on the Hyundai that will let it down.
Considering the rest is nappa leather which is a lot nicer/higher quality than the 'dakota' leather you find in many a BMW this is hardly a let down. I was under the impression a lot of manufactures used some artificial or lower quality leather for certain parts of the seats outside of the main surfaces, it has certainly felt like it a quite a few cars that I've been in.- Front of seat bases feature PU artificial leather.
In the days of clattery 4 cylinder diesels and highly strung 1.6/2.0 turbos a great big 3.8 litre V6 seems fantastic, bet it isn't any less economical than the latter anyway outside of a lab...
Gassing Station | General Gassing | Top of Page | What's New | My Stuff