RE: Every Land Rover in a day

RE: Every Land Rover in a day

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Discussion

DonkeyApple

55,272 posts

169 months

Tuesday 28th July 2015
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skyrover said:
A worrying quote from Land Rover

While speaking about the design, director of Land Rover’s design department Gerry McGovern said, “The current Defender has never sold on its design and has changed very little over the years. What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it. It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.

“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. A Defender doesn’t have to look overtly functional. We are taking a more sophisticated approach.”

Consequently, don’t expect to see the new Defender for a few years!

In other worse, enthusiasts and traditional customers can get lost... we are building a trendy throwaway fashion-mobile, completely at odd's with the whole purpose of the Defender in the first place.
What's worse is that JLR will be seizing and destroying every Land Rover that is still on the roads. Shutting down all the businesses that will refurb a Landies to new or to any desired specification, legally preventing anyone from buying or selling any Land Rover OEM, re manufactured or reconditioned parts and executing anyone who looks at, talks of or has anything to do with an original Land Rover.

This will happen on the exact day that the new product is launched.

Of course, I may well have misinterpreted what JLR meant when they said they were halting production and planning to bring to market a replacement that will be more suitable and profitable for the 21st century and that hundreds of thousands of original Landies will be on our roads for many more decades and if anyone wants a new one then there will be plenty of specialists who will happily oblige.

foliedouce

3,067 posts

231 months

Tuesday 28th July 2015
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Loved that write up - thanks. I have a massive soft spot for Defenders, they are so understated. I doubt very much I'll like the new one.

Leave the bling to Evoques and RRS's and RR's.

Go the jumping to conclusions!

plasticpig

12,932 posts

225 months

Tuesday 28th July 2015
quotequote all
skyrover said:
A worrying quote from Land Rover

While speaking about the design, director of Land Rover’s design department Gerry McGovern said, “The current Defender has never sold on its design and has changed very little over the years. What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it. It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.

“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. A Defender doesn’t have to look overtly functional. We are taking a more sophisticated approach.”

Consequently, don’t expect to see the new Defender for a few years!

In other worse, enthusiasts and traditional customers can get lost... we are building a trendy throwaway fashion-mobile, completely at odd's with the whole purpose of the Defender in the first place.
Traditional customers can buy an Ibex instead.


The Wookie

13,947 posts

228 months

Tuesday 28th July 2015
quotequote all
Triumph Man said:
I'd quite like the South African market Defender with a BMW M52 2.8 engine in it!
I have one of those, it's great!... Well it's a Landy so it's rubbish, but as they go it's fast, smooth and with a few mods it even handles well and is relatively quiet!... Still leaks and rusts like a bd though

bakerstreet

4,763 posts

165 months

Tuesday 28th July 2015
quotequote all
As I expect the run out model has had some new wheels, interior and that's pretty much it. I think the enthusiasts would have liked a V8, auto, lockers all round and maybe some other 4x4 trinkets. Jeep manage it, but surprise surprise LR can't.

I'm interested to see what the Defender replacement will be. I'm expecting them to offer a double cab pick up varient so they can go after the L200/Navara sales.

I expect the only thing it will have in common with the Defender is a silhouette and maybe a wheel on the rear door. Forget everything else.

I currently have an series 3 88in and I wanted a TD5 or a 300tdi 90, but I think I will have been priced out the market by the time I look at buying one. At least the price of my series 3 is going up smile

oldtimer2

728 posts

133 months

Tuesday 28th July 2015
quotequote all
DonkeyApple said:
skyrover said:
A worrying quote from Land Rover

While speaking about the design, director of Land Rover’s design department Gerry McGovern said, “The current Defender has never sold on its design and has changed very little over the years. What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it. It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.

“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. A Defender doesn’t have to look overtly functional. We are taking a more sophisticated approach.”

Consequently, don’t expect to see the new Defender for a few years!

In other worse, enthusiasts and traditional customers can get lost... we are building a trendy throwaway fashion-mobile, completely at odd's with the whole purpose of the Defender in the first place.
What's worse is that JLR will be seizing and destroying every Land Rover that is still on the roads. Shutting down all the businesses that will refurb a Landies to new or to any desired specification, legally preventing anyone from buying or selling any Land Rover OEM, re manufactured or reconditioned parts and executing anyone who looks at, talks of or has anything to do with an original Land Rover.

This will happen on the exact day that the new product is launched.

Of course, I may well have misinterpreted what JLR meant when they said they were halting production and planning to bring to market a replacement that will be more suitable and profitable for the 21st century and that hundreds of thousands of original Landies will be on our roads for many more decades and if anyone wants a new one then there will be plenty of specialists who will happily oblige.
I think you are both misreading his remarks and JLR`s intentions. McGovern`s comments about Land Rovers as we know them are entirely factual. What I expect him to produce is a new vehicle which will be regarded as an outstanding example of modern industrial design - he and his design team have the capability to do just that and seem to have been given the time to get it right. As for the product engineering, Nick Rogers, JLR`s new Group Engineering Director, has been steeped in Land Rovers and Range Rovers since he joined the business in the early 1980s. I do not hear anyone bad mouthing the off road performance of the new Range Rovers and Discoveries from those who bother to try them out in that environment. Rogers also says he is a member of a few Land Rover clubs and well understands the views of other members. So cheer up! I very much doubt it will be as bad as you seem to think.

DonkeyApple

55,272 posts

169 months

Tuesday 28th July 2015
quotequote all
oldtimer2 said:
I think you are both misreading his remarks and JLR`s intentions. McGovern`s comments about Land Rovers as we know them are entirely factual. What I expect him to produce is a new vehicle which will be regarded as an outstanding example of modern industrial design - he and his design team have the capability to do just that and seem to have been given the time to get it right. As for the product engineering, Nick Rogers, JLR`s new Group Engineering Director, has been steeped in Land Rovers and Range Rovers since he joined the business in the early 1980s. I do not hear anyone bad mouthing the off road performance of the new Range Rovers and Discoveries from those who bother to try them out in that environment. Rogers also says he is a member of a few Land Rover clubs and well understands the views of other members. So cheer up! I very much doubt it will be as bad as you seem to think.
Me? I'm very positive about the future for JLR and a modern interpretation of the Landy. I'm hugely sad that the Landy is finally being brought to an end in terms of JLR factory production but at the same time pleased that it managed to last so long and that hundreds of thousands will still be around for decades, supported by many great little businesses. At the same time I'm looking forward to seeing the 21st century interpretation/replacement. I'm quite comfortable that it will be an excellent product that accommodates modern expectations very well.

You only need to look at the sales history of the Landy to see that the dominant buyer for some time has been the lifestyle, on road buyer and I'd be shocked if the replacement didn't cater for that market as opposed to trying to cater for the high volume, cheap, ultra low margin, utility market that absolutely no element of JLR is remotely geared up to cater for.

anglophile

65 posts

135 months

Tuesday 28th July 2015
quotequote all
skyrover said:
A worrying quote from Land Rover

While speaking about the design, director of Land Rover’s design department Gerry McGovern said, “The current Defender has never sold on its design and has changed very little over the years. What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it. It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.

“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. A Defender doesn’t have to look overtly functional. We are taking a more sophisticated approach.”

Consequently, don’t expect to see the new Defender for a few years!

In other worse, enthusiasts and traditional customers can get lost... we are building a trendy throwaway fashion-mobile, completely at odd's with the whole purpose of the Defender in the first place.
A sad comment from some "designer" with no sense of history. The most famous vehicle from a company of famous vehicles, being reduced to trips to the shops with car seats. The march to market to the well-heeled is now complete. We shall all be the poorer because of it. He cannot say that we haven't spoken.

BlackPrince

1,271 posts

169 months

Tuesday 28th July 2015
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Maldini35 said:
I am late to party in that I bought my first Landie a year ago.
It's a 1981 Series 3 SWB.
Slow, noisy, uncomfortable.
It's probably my favourite car out of all I've ever owned (although my 964 C2 pushes it very close)
So easy to work on too - perfect for a muppet like me.
It's definitely a keeper.
Great article PH!

Mind if I ask why the Landie is your favourite car, given that from your car history profile you've owned some brilliant ones?
Like is it something specific or more ineffable and abstract?

anonymous-user

54 months

Tuesday 28th July 2015
quotequote all
GerryMcGovern said:
The current Defender has never sold on its design
er, what? Is he on drugs, or just so far up his own, perfectly designed ass that he has lost touch with reality??


I think he might be confusing good design with "fashion" tbh.

A defender is a TRIUMPH of design. Form follows function in every single part, no additional tat added "just for the sake of it" unlike the current product portfolio......


At no point during the development of the Defender did anyone stop and say:

"Hold on chaps, don't we need a few more LED lights to bling it up a bit? oh, and don't worry about designing and developing the transfer box, no one will use low range anyway"


The single reason the Defender HAS been so long lived and versatile is because its DESIGN was so honest in the first place and it suited its target buyer perfectly.



Yes, it is time for a new one, but to sweep the last one under the carpet with simply a "it's not very blingy is it now" statement is frankly, rather disrespectful to the people who worked so hard to keep the Defender a leader in its market for so long.


And, although styling is subjective, i can't believe i'm the only one to think that the Defender 90 is perfectly proportioned, and is a unique design. Compare that to say the new disco, which looks like every other generic mid sized 4x4 these days!

And finally, if the current defender is so badly designed, how come JLR has been working, unsuccessfully, on its replacement for about 20 years now?? Surely Mr McGovern can just knock up something over lunch in the Gaydon Canteen with a couple of crayons and bingo, "new defender" is done............

Edited by anonymous-user on Tuesday 28th July 19:31

oldtimer2

728 posts

133 months

Tuesday 28th July 2015
quotequote all
The Land Rover sold on function, as an off road vehicle able to tow stuff first and foremost. When McGovern says "design" he refers to the work they do in the design studio - the visual appeal both interior and exterior. He is very good at his job.

Although some here decry his work, he has in fact been responsible for the most successful "designs" produced by the Land Rover business, notably the Freelander, Range Rover Sport, the Evoque, the new generation RR and RR Sport and the new Discovery Sport. These are the vehicles that have kept Land Rover in business. Last year Range Rovers accounted for c70% of total Land Rover volumes, the Defender just c5%. The income and profits generated by Range Rovers, in all their forms, has and is paying for the renewal of the whole JLR business providing life support for the Defender and, I suspect, Jaguar too.

Re the new Discovery Sport it too is a perfectly proportioned vehicle in its two main elements, as is the new Range Rover Sport.

chappers2000

16 posts

152 months

Tuesday 28th July 2015
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Good article. I won't tell my Dad about the series II disappointment as that's his favourite, though his does have a 3 speed Range Rover auto box and 3.5V8. My brother went for the 300tdi as commented for the good engine with no hard to fix electronics.

kourgath

231 posts

161 months

Tuesday 28th July 2015
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Interesting article and views in this thread.

Objectively the old Disco 1 does almost everything the Defender does with less of the compromises and yet almost everyone I meet at the 4x4 site I teach at wants a Defender - the 'proper' Land Rover. I can show them how the old Disco is basically a Range Rover Classic underneath and it has the same drivetrain as an older Defender but they still want a Defender. I show them just how good off-road the Disco is and I tell them you can spend £500 on an old Disco and with some very basic welding skills have a serious off-road motor for a grand (or just buy it for £1500) but they still want to spend 4 times as much on a ratty Defender.

Interestingly the little old (70+) lady I 'taught' today had driven Landies all over Africa but couldn't get one at a sensible price - so is driving from Capetown to Cairo in a Fiat Panda Cross eek - I had to use my Freelander to help teach her how to deal without low-range. Her view was that LR are wrong to stop the proper Landie. As did the Canadian guy and the young bloke I also had out today.

Subjectively I suppose it has a non-style element to it, an anti-bling (apart from those daft Khan things) and as the article says it is 90% rubbish for most journeys but for that 10% it is superb. It possibly just appeals to us Brits (and some others) as an apocalypse car, is for un-reconstructed motoring fun, a way of saying 'my life is interesting even if I do work in a city office' or even just a 'tip' car. They are also a good way to learn spannering - even if you didn't want to! The wide range of clubs, groups and odd people down the road who just pop over to have a chat, makes it a social vehicle as well. In the winter everyone wants to be your friend. I have a great memory of taking my young kids around town with the canvas off so they could see all the Crimbo lights. In the summer everyone wants to go to the beach in it with body/surf boards strapped to the hood-sticks.

Frankly if I have to drive somewhere unknown I want to do it in my 90 - not because I feel safer but because I can see out better and I'm not particularly concerned about the odd scratch.

What I don't understand is why LR don't just see the Defender as a halo car and develop it while keeping its essence although I suppose no one is certain of what that is - LR trot out their special code words like Authenticity but don't seem to mean it. I know Defenders take ages to hand build, make very little money and really do need updating but if Ariel can do the Nomad...

Gerry McG isn't David Bache but hopefully some of that understanding can rub off in the styling department.

Disclaimer: I own a '85 V8 auto soft-top 90 as well as a non working '57 Series 1 SWB diesel. I did own a '76 2 door classic Range Rover but that rusted away after the previous owner 'fixed' it with paper-mache which kept the remaining steel nice and wet...

DonkeyApple

55,272 posts

169 months

Tuesday 28th July 2015
quotequote all
kourgath said:
Interesting article and views in this thread.

Objectively the old Disco 1 does almost everything the Defender does with less of the compromises and yet almost everyone I meet at the 4x4 site I teach at wants a Defender - the 'proper' Land Rover. I can show them how the old Disco is basically a Range Rover Classic underneath and it has the same drivetrain as an older Defender but they still want a Defender. I show them just how good off-road the Disco is and I tell them you can spend £500 on an old Disco and with some very basic welding skills have a serious off-road motor for a grand (or just buy it for £1500) but they still want to spend 4 times as much on a ratty Defender.

Interestingly the little old (70+) lady I 'taught' today had driven Landies all over Africa but couldn't get one at a sensible price - so is driving from Capetown to Cairo in a Fiat Panda Cross eek - I had to use my Freelander to help teach her how to deal without low-range. Her view was that LR are wrong to stop the proper Landie. As did the Canadian guy and the young bloke I also had out today.

Subjectively I suppose it has a non-style element to it, an anti-bling (apart from those daft Khan things) and as the article says it is 90% rubbish for most journeys but for that 10% it is superb. It possibly just appeals to us Brits (and some others) as an apocalypse car, is for un-reconstructed motoring fun, a way of saying 'my life is interesting even if I do work in a city office' or even just a 'tip' car. They are also a good way to learn spannering - even if you didn't want to! The wide range of clubs, groups and odd people down the road who just pop over to have a chat, makes it a social vehicle as well. In the winter everyone wants to be your friend. I have a great memory of taking my young kids around town with the canvas off so they could see all the Crimbo lights. In the summer everyone wants to go to the beach in it with body/surf boards strapped to the hood-sticks.

Frankly if I have to drive somewhere unknown I want to do it in my 90 - not because I feel safer but because I can see out better and I'm not particularly concerned about the odd scratch.

What I don't understand is why LR don't just see the Defender as a halo car and develop it while keeping its essence although I suppose no one is certain of what that is - LR trot out their special code words like Authenticity but don't seem to mean it. I know Defenders take ages to hand build, make very little money and really do need updating but if Ariel can do the Nomad...

Gerry McG isn't David Bache but hopefully some of that understanding can rub off in the styling department.

Disclaimer: I own a '85 V8 auto soft-top 90 as well as a non working '57 Series 1 SWB diesel. I did own a '76 2 door classic Range Rover but that rusted away after the previous owner 'fixed' it with paper-mache which kept the remaining steel nice and wet...
It's an interesting one. The Disco, being a Rangie Classic as you say, is better offroad than the Landy (without the modern gizmos) and as a road car it's actually better than the Classic. It is arguably a fr better product than either and yet as you say, far less preferable as it just doesn't have the history, heritage or character of either a Landy or a Classic.

skyrover

12,671 posts

204 months

Wednesday 29th July 2015
quotequote all
The discovery and range rover classic will not match a Defender offroad due to the rear overhang messing up departure angles. Hence the bobtailing scene.

Otherwise performance should be identical to the Defender, no better or worse. Naturally the long wheel base 110 will have the advantage in certain situations and the short wheelbase 90, the advantage in others,

The problem with the defender and disco... what happens when you bash the roof offroad?

Unbolt and replace on the defender for very little outlay.... not so easy on The Disco/Range Rover

DonkeyApple

55,272 posts

169 months

Wednesday 29th July 2015
quotequote all
skyrover said:
The discovery and range rover classic will not match a Defender offroad due to the rear overhang messing up departure angles. Hence the bobtailing scene.

Otherwise performance should be identical to the Defender, no better or worse. Naturally the long wheel base 110 will have the advantage in certain situations and the short wheelbase 90, the advantage in others,

The problem with the defender and disco... what happens when you bash the roof offroad?

Unbolt and replace on the defender for very little outlay.... not so easy on The Disco/Range Rover
The could spring set up alone is what instantly made the Range Rover the better offroad vehicle.

I think of you are relying on the speed at which a roof panel can be replaced then that kind of days it all.

skyrover

12,671 posts

204 months

Wednesday 29th July 2015
quotequote all
You mean the spring setup which is identical to the Defender 90?

The softer range rover springs can be swapped into the Defender 90 in less than an hour if you so wish... they are exactly the same springs.

Of course towing and load carrying ability will be compromised.

The 110 uses 90/Disco/Range rover springs on the front, but has larger springs on the back. A wide selection of spring rates and heights are also available for the rear of the 110.

Personally I am going for a soft spring on the back of my 110 with an air-helper bag for carrying heavy loads.

http://www.flatdoguk.com/air-lift-adjustable-air-h...

Edited by skyrover on Wednesday 29th July 08:53

DonkeyApple

55,272 posts

169 months

Wednesday 29th July 2015
quotequote all
skyrover said:
You mean the spring setup which is identical to the Defender?

The softer range rover springs can be swapped into the Defender in less than an hour if you so wish... they are exactly the same springs.

Of course towing and load carrying ability will be compromised.
We've been through this before. Haven't we. Why not post pictures of heavily modified Landys. biggrin

The Wookie

13,947 posts

228 months

Wednesday 29th July 2015
quotequote all
Max_Torque said:
GerryMcGovern said:
The current Defender has never sold on its design
er, what? Is he on drugs, or just so far up his own, perfectly designed ass that he has lost touch with reality??


I think he might be confusing good design with "fashion" tbh.

A defender is a TRIUMPH of design. Form follows function in every single part, no additional tat added "just for the sake of it" unlike the current product portfolio......


At no point during the development of the Defender did anyone stop and say:

"Hold on chaps, don't we need a few more LED lights to bling it up a bit? oh, and don't worry about designing and developing the transfer box, no one will use low range anyway"


The single reason the Defender HAS been so long lived and versatile is because its DESIGN was so honest in the first place and it suited its target buyer perfectly.



Yes, it is time for a new one, but to sweep the last one under the carpet with simply a "it's not very blingy is it now" statement is frankly, rather disrespectful to the people who worked so hard to keep the Defender a leader in its market for so long.


And, although styling is subjective, i can't believe i'm the only one to think that the Defender 90 is perfectly proportioned, and is a unique design. Compare that to say the new disco, which looks like every other generic mid sized 4x4 these days!

And finally, if the current defender is so badly designed, how come JLR has been working, unsuccessfully, on its replacement for about 20 years now?? Surely Mr McGovern can just knock up something over lunch in the Gaydon Canteen with a couple of crayons and bingo, "new defender" is done............

Edited by Max_Torque on Tuesday 28th July 19:31
You should know well that car stylists see their job as being designers of the whole car rather than just penciling the outline.

The engineers just bolt in the messy gubbins and make the 'design' worse by not being able to make everything fit underneath their pretty shapes! hehe

lostkiwi

4,584 posts

124 months

Wednesday 29th July 2015
quotequote all
'
plasticpig said:
skyrover said:
A worrying quote from Land Rover

While speaking about the design, director of Land Rover’s design department Gerry McGovern said, “The current Defender has never sold on its design and has changed very little over the years. What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it. It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.

“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. A Defender doesn’t have to look overtly functional. We are taking a more sophisticated approach.”

Consequently, don’t expect to see the new Defender for a few years!

In other worse, enthusiasts and traditional customers can get lost... we are building a trendy throwaway fashion-mobile, completely at odd's with the whole purpose of the Defender in the first place.
Traditional customers can buy an Ibex instead.

Or a G-Wagen (like Land Rover man Tom Sheppard did).