RE: McLaren 650S Can-Am launched
Discussion
ESOG said:
It seems to me that the ruling British exotica manufacturers find it a necessity to stay in the public/consumer spot light, which is an obvious action IMO; i.e. Lotus, McLaren. By releasing what seems to be quarterly editions of specialty they can continue to function within their restricted financial parameters all the while always reminding the interested public that they continue to exist. Moving further into this explanation, I would imagine that given the financial constraints that come from being a much smaller and more 'unique' brand and manufacturer (and being British), such as for a perfect example, Lotus Cars; offering a 'Special Edition' version, which as we know is often nothing more than a tweaking and hopefully refining of their mainstream offering(s), gives all those involved in the R&D, design, sales etc, the ability to try new things, a bit of engineering and artistic 'free-will'. This IMO cannot be a bad thing. It is also a good indicator I am sure of near future market reactions of the interested and capable prospective buyer. A sort of automotive 'testing of the waters' if you will.
Let's face it, manufacturers such as Lotus Cars, and yes, even McLaren, do not have the majority of the publics brand recognition, which in the case of Ferrari and Lamborghini for example, the mere mention of the brand sends virtually all those into a state of momentary disillusioned day-dreaming. FFS, we are nearly in the year 2016 and I still have the majority of those I mention Lotus to asking me, 'what or whom is a Lotus?'. To which, depending on their age I rebuttal with a quick, 'The Pretty Woman car', or 'Basic Instinct', or 'The Spy Who Loved Me', or in some cases even, 'License to Kill'.
Ferrari and Lamborghini are such that one may ponder if their very essence is found to be innate in new-born children. Somehow, even the smallest/youngest comprehending child knows in one way or another Ferrari and Lamborghini. Porsche, most people know because they are as common and plentiful as BMW's! (Atleast here in NYS any way).
EDITED TO ADD... Lotus Cars however are now well known to the people in my town because at the age of 13 when I fell into obsession with Lotus I made damn sure every kid in school below and above my grade, teachers and parents alike, knew at the very least what a Lotus was and what country it came from. I am 34 now and I still have plenty of people from the past who I havent spoke to in well over a decade but crossed paths with via Facebook or bumping into them somewhere in town, etc; still mention to me they have never forgotten Lotus Cars and therefore always remember me when they happen to come across a Lotus on the road. They are always excited to tell me they were able to identify it as a Lotus and then educate their significant other and children who were in the car with them. Call me silly, but I feel like I made a small contribution in the time-line of Lotus Cars here in the USA. If it weren't for me and my persistent obsession and daily reminders by means of sketching a HUGE Lotus Emblem on the classroom blackboard before the teacher got in to start class, there would literally be a large amount of people who continued to move forward in their lives, completely oblivious to the fact that there are other exotic car companies out their beyond Ferrari/Lambo/Porsche. Unique exotica, made by the best (British IMHO), and rival and/or in some cases even out-do the 'Top-3'.
Sometimes I simply put it this way; Lotus Esprit.... think British Ferrari.
So why do Porsche keep introducing new editions of the 911 and its mid-engined half twins? There are a lot more special editions and new variants of those than McLaren and Lotus combined. And Lamborghini seem pretty prolific in terms of the introduction of minor variants on a theme. It seems to work for others so why wouldn't McLaren and Lotus do what the market seems to want? It sells cars and that is the business they are in so surely they should carry on.Let's face it, manufacturers such as Lotus Cars, and yes, even McLaren, do not have the majority of the publics brand recognition, which in the case of Ferrari and Lamborghini for example, the mere mention of the brand sends virtually all those into a state of momentary disillusioned day-dreaming. FFS, we are nearly in the year 2016 and I still have the majority of those I mention Lotus to asking me, 'what or whom is a Lotus?'. To which, depending on their age I rebuttal with a quick, 'The Pretty Woman car', or 'Basic Instinct', or 'The Spy Who Loved Me', or in some cases even, 'License to Kill'.
Ferrari and Lamborghini are such that one may ponder if their very essence is found to be innate in new-born children. Somehow, even the smallest/youngest comprehending child knows in one way or another Ferrari and Lamborghini. Porsche, most people know because they are as common and plentiful as BMW's! (Atleast here in NYS any way).
EDITED TO ADD... Lotus Cars however are now well known to the people in my town because at the age of 13 when I fell into obsession with Lotus I made damn sure every kid in school below and above my grade, teachers and parents alike, knew at the very least what a Lotus was and what country it came from. I am 34 now and I still have plenty of people from the past who I havent spoke to in well over a decade but crossed paths with via Facebook or bumping into them somewhere in town, etc; still mention to me they have never forgotten Lotus Cars and therefore always remember me when they happen to come across a Lotus on the road. They are always excited to tell me they were able to identify it as a Lotus and then educate their significant other and children who were in the car with them. Call me silly, but I feel like I made a small contribution in the time-line of Lotus Cars here in the USA. If it weren't for me and my persistent obsession and daily reminders by means of sketching a HUGE Lotus Emblem on the classroom blackboard before the teacher got in to start class, there would literally be a large amount of people who continued to move forward in their lives, completely oblivious to the fact that there are other exotic car companies out their beyond Ferrari/Lambo/Porsche. Unique exotica, made by the best (British IMHO), and rival and/or in some cases even out-do the 'Top-3'.
Sometimes I simply put it this way; Lotus Esprit.... think British Ferrari.
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