Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
A theory that I have established to some extent is that the 'more stupid' you can be in video content, the more people will watch it because it makes them feel good. If I didn't mind being a total moron on camera, I would be more successful, but I draw the line somewhere along the way - it's up to me to decide where that is and different people will have different thresholds.
Effectively the opposite of what you want to see is what will create success, and therefore this is a never ending loop (hence why we're so many pages into this thread).
Effectively the opposite of what you want to see is what will create success, and therefore this is a never ending loop (hence why we're so many pages into this thread).
Without any personal offence to you Tim, as in this is not a personal dig
From what I understand you are basically dumbing yourself down for the majority of your viewers.
I'm not sure at what point myself I would draw the line. I'd probably rather be poor than stupid.
Currently I'm both, so it's no matter.
From what I understand you are basically dumbing yourself down for the majority of your viewers.
I'm not sure at what point myself I would draw the line. I'd probably rather be poor than stupid.
Currently I'm both, so it's no matter.
xjay1337 said:
Without any personal offence to you Tim, as in this is not a personal dig
From what I understand you are basically dumbing yourself down for the majority of your viewers.
I'm not sure at what point myself I would draw the line. I'd probably rather be poor than stupid.
Currently I'm both, so it's no matter.
I'd say that's very accurate, the 'Shmee' character is significantly dumbed down compared to Tim, simply because it results in more traffic. Different people will have different lines, that's very apparent and I'm faced with this every day so I will be more used to a lower level line than somebody who isn't.From what I understand you are basically dumbing yourself down for the majority of your viewers.
I'm not sure at what point myself I would draw the line. I'd probably rather be poor than stupid.
Currently I'm both, so it's no matter.
In all honesty, Mo from Dubai is significantly less 'dumb' than he appears on camera, it's mostly an act - and it's working brilliantly.
Shmee said:
A theory that I have established to some extent is that the 'more stupid' you can be in video content, the more people will watch it because it makes them feel good. If I didn't mind being a total moron on camera, I would be more successful, but I draw the line somewhere along the way - it's up to me to decide where that is and different people will have different thresholds.
Effectively the opposite of what you want to see is what will create success, and therefore this is a never ending loop (hence why we're so many pages into this thread).
Honestly, other than the mini fuel cut off I have never noticed you coming across as anything other than pretty knowledgeable on the whole.Effectively the opposite of what you want to see is what will create success, and therefore this is a never ending loop (hence why we're so many pages into this thread).
SOL on the other hand... don't think that's an act I just think there is a general lack of mechanical knowledge etc.
I don't think most "car guys" would be any better though, IME.
Shmee said:
I'd say that's very accurate, the 'Shmee' character is significantly dumbed down compared to Tim, simply because it results in more traffic. Different people will have different lines, that's very apparent and I'm faced with this every day so I will be more used to a lower level line than somebody who isn't.
In all honesty, Mo from Dubai is significantly less 'dumb' than he appears on camera, it's mostly an act - and it's working brilliantly.
So off screen, your shirt collars are essentially massive then?! In all honesty, Mo from Dubai is significantly less 'dumb' than he appears on camera, it's mostly an act - and it's working brilliantly.
I bet even your pyjamas have collars on.
You can't hide the truth
Traffic doesn't mean 'traffic' though does it? Traffic itself is a whole science because different vendors pay different advertising rates and depending on what you are looking to sell then you need to attract the right traffic?
So, massive traffic for a chap who dry talks about a gearbox might be of little commercial value. The argument being that the eyeballs going to that content are maybe more educated and less likely to buy so worth less. Conversely, content which attracts far fewer eyeballs but rich in the kind of eyeballs that willingly throw money at worthless tat they have no need of might generate far more money?
I'm sure the term 'traffic' in monetary terms doesn't actually refer to explicit numbers but the propensity to spend of that group, or it's monetary value?
So, massive traffic for a chap who dry talks about a gearbox might be of little commercial value. The argument being that the eyeballs going to that content are maybe more educated and less likely to buy so worth less. Conversely, content which attracts far fewer eyeballs but rich in the kind of eyeballs that willingly throw money at worthless tat they have no need of might generate far more money?
I'm sure the term 'traffic' in monetary terms doesn't actually refer to explicit numbers but the propensity to spend of that group, or it's monetary value?
anonymous said:
[redacted]
Most of these platforms you have to bid up to get the eyeballs so I can easily understand that if you have a business that sells tat to monkeys with a fantastic markup (i.e. modern retail), lets call them Shopkin Buyers, then you'll bid much more for the sillier content than you would for educational content. I bet if Harry Metcalfe opened his channel up for adverts then you could buy his space for f
k all per eyeball than you could on someone like Shmees? The people who watch Harry's content probably have infinitely more money but will be almost unresponsive to ads. anonymous said:
[redacted]
It isn't. The problem with 'quality' audiences is that with regards to video content they are much less responsive to intrusive ads like those on YouTube. And even then they won't respond directly and buy. So what you get are the brand awareness promotions such as BMW where they are paying to keep their brand being seen rather than to elicit a direct sales transaction. Those types pay less. Conversely, eyeballs that have less money but dispose of it as quickly as they possibly can buying anything that is thrust into their face with flashing lights will have myriad firms fighting to get their advertisements served to them. The real difference is that the amount of money people have doesn't correlate to how much people spend, those with less usually spend more and do so with less thought or planning so are much more valuable.
If you take Harry's channel as an example just what would you advertise on it? And would you genuinely expect the average viewer of Harry's content to stop viewing and go and buy something? Conversely, consider the lower end of the media and it's quite easy to imagine lots of viewers getting distracted and interacting with an ad.
AOK said:
New to the thread, but fairly familiar with all of the youtubers discussed.
Surprised no one has posted the following, especially in light of the recent T212 talk:
https://www.youtube.com/watch?v=JTav0DbUDtE
A heads up, it is a parody. At the end they discuss their thoughts and they share the sentiment of many on here regarding the trading platforms, so I thought it might be of interest..
That's hilarious, but with a serious note about trading apps. Surprised no one has posted the following, especially in light of the recent T212 talk:
https://www.youtube.com/watch?v=JTav0DbUDtE
A heads up, it is a parody. At the end they discuss their thoughts and they share the sentiment of many on here regarding the trading platforms, so I thought it might be of interest..
I've stopped watching/following MrJWW because of his affiliation with the shower of crooks - sorry, Trading212.
AOK said:
New to the thread, but fairly familiar with all of the youtubers discussed.
Surprised no one has posted the following, especially in light of the recent T212 talk:
https://www.youtube.com/watch?v=JTav0DbUDtE
A heads up, it is a parody. At the end they discuss their thoughts and they share the sentiment of many on here regarding the trading platforms, so I thought it might be of interest.
Whilst I've linked it, I think the content Chris of DedicationBlog creates (although less charismatic and professional than others) is closer aligned to the interests of the 'PH demographic' which Tim has referred to here on a few occasions.
Chris posts a lot of footage from his track days and of his drift car which he built from the ground up. He waffles sometimes and at first comes across a bit monotone, but he's generally interesting, clued up on cars (and driving) and seems very sincere. I could see his content attracting a typical PHer much more so than a preteen Shmee/SOL/STG subscriber.
On that note, where I used to try watch every car video released by the car related youtubers, they have all managed to lose my undivided interest at one point or another. I now dabble, watching only episodes that look of interest. This is how You Tube works best. Like Tim has said, if you don't like it, there's no requirement to tune in or comment. YouTube and VOD content is the new TV... and you wouldn't waste your time watching something you don't like on C5 while your favourite show was on ITV. I think with YT you should pick and choose in the same way to get the most out of it.
The only exception is Salomondrin who has, quite simply, won the game for me. On paper there is no real reason why I should like him or relate to him (and at first I really didn't think much of him). I now genuinely look forward to each and every video he posts. They (him and his buddies) are infectiously funny even when not doing much and, as such, are a real pleasure to follow.
I've been watching this channel for a while. Still finding their feet but a good more relaxed watch, the gt86 bump was a bit nasty.Surprised no one has posted the following, especially in light of the recent T212 talk:
https://www.youtube.com/watch?v=JTav0DbUDtE
A heads up, it is a parody. At the end they discuss their thoughts and they share the sentiment of many on here regarding the trading platforms, so I thought it might be of interest.
Whilst I've linked it, I think the content Chris of DedicationBlog creates (although less charismatic and professional than others) is closer aligned to the interests of the 'PH demographic' which Tim has referred to here on a few occasions.
Chris posts a lot of footage from his track days and of his drift car which he built from the ground up. He waffles sometimes and at first comes across a bit monotone, but he's generally interesting, clued up on cars (and driving) and seems very sincere. I could see his content attracting a typical PHer much more so than a preteen Shmee/SOL/STG subscriber.
On that note, where I used to try watch every car video released by the car related youtubers, they have all managed to lose my undivided interest at one point or another. I now dabble, watching only episodes that look of interest. This is how You Tube works best. Like Tim has said, if you don't like it, there's no requirement to tune in or comment. YouTube and VOD content is the new TV... and you wouldn't waste your time watching something you don't like on C5 while your favourite show was on ITV. I think with YT you should pick and choose in the same way to get the most out of it.
The only exception is Salomondrin who has, quite simply, won the game for me. On paper there is no real reason why I should like him or relate to him (and at first I really didn't think much of him). I now genuinely look forward to each and every video he posts. They (him and his buddies) are infectiously funny even when not doing much and, as such, are a real pleasure to follow.
anonymous said:
[redacted]
That's the point. It's not a dumb audience in regards to it being poor. It's a very high spend audience and it's very valuable. The important factor isn't how wealthy the eyeball is but what it's propensity is to consume. The two are usually at opposing ends as consumers are rarely wealthy.
I'm not even disagreeing with your point that quality audiences take time but they aren't as valuable. People who consume higher level content deliberately and considerately aren't the best consumers. An advert isn't going to distract them enough.
As I said, Harry's channel would be terrible for serving ads into. You'd get nothing. Sure a sponsorship would be better but even then, who's going to sponsor it? An insurance company? A car finance house? Well neither of those pay anywhere near what the trading industry pays. Interestingly my clients are the sort of people who watch Harry's Garage and not the other stuff but if never sponsor it or advertise on it because I'd get nothing because higher level consumers are too focussed. I need to grab their attention when they are consuming either a media that is specifically related to my business or when they are reading/viewing junk.
The point is that educated people who are focussed on the media content just aren't worth marketing to at that point and prices reflect that. Conversely, people who watch cat videos and piss away everything they earn are easy to grab the attention of and with the right product easy to extract sales from so are worth much more.
I used to have Shmee150 in my bookmarks a few years ago and used to enjoy seeing what he'd captured. Went on today for first time in ages and his channel has just turned into one big advertisement.
One video was for a relatively new on the block Chinese mobile phone company that had teamed up with Porker design. The whole video was one big arse kissing advert for the brand.
I know for those of us who aren't teenagers are pretty clued up on this marketing ste. However i would say the majority of his subscribers are young kids or teenagers and he's just mugging them off. Why not just say 'Hi thanks to whoever for giving me this phone'.
One video was for a relatively new on the block Chinese mobile phone company that had teamed up with Porker design. The whole video was one big arse kissing advert for the brand.
I know for those of us who aren't teenagers are pretty clued up on this marketing s
te. However i would say the majority of his subscribers are young kids or teenagers and he's just mugging them off. Why not just say 'Hi thanks to whoever for giving me this phone'.Gassing Station | General Gassing | Top of Page | What's New | My Stuff