Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
waremark said:
Don't Youtube tailor adverts to each viewer? If so, presumably you get better advertising revenue if your viewer profile is more attractive to advertisers.
https://www.youtube.com/yt/advertise/en-GB/Yes, that's what it is all about. But the common misconception is that costs increase as the wealth of the eyeball increases, but that isn't the case. There are only really two core types of marketing for social media and it's either a brand awareness/recognition style or a direct sale type.
The former is the most common, it's the BMW advert at the start or the seasonal big brand adverts. The marketers are just aiming to visually place their brand into the consciousness of the viewer at a known time when they might be in a buying frame of mind for that type of product. And it's pretty cheap as you only pay if they watch enough of the advert but the flip side is that the platform will serve more of the ads that are being engaged with but like with Google's visual Adwords the product is generally useful for creating brand awareness or for chasing an eyeball through their web activity.
The latter, direct sales, is very hard and requires a much more specific type of eyeball, the rampant spender. It's where rather than a general promotion of your brand you are seeking to actually distract an eyeball from their original intention of watching the video into making an acquisition, whether that is filling out a form or an actual purchase. And you pay a hell of a lot more for that but it isn't something that works on HNWs or the like, it works on professional consumers with short attention spans.
Then mix that in with talking heads who overlay the concept of 'personal endorsement, as these modern consumers only buy if they believe that everyone else is buying or if someone they value says it's worth buying and you can start to see why companies who sell goods that no one really needs are paying huge sums to bloggers and video bloggers who have this consumer demographic. And if you look at the costs of purchasing access to these eyeballs it is among the highest cost out there despite the contempt society seems to hold for the viewers.
It's a little bit why ITV couldn't broadcast the type of shows that the BBC can. ITV need to sell advertising space in their shows and advertisers appreciate that someone watching more factual, educational content just doesn't generally get distracted or engage with marketing so they broadcast shows that are sufficiently banal as to attract the eyeballs that can easily be sold to as they will be easily distracted by flashing lights or a cat and then are easy to push a buying message into. Those eyeballs are individually worth far more as it's all about their propensity to spend rather than having anything to do with their wealth which is what the traditional media still tries to sell on with their 'ANC' demographics.
I notice that on an instagram post yesterday from the 'Seen Through Glass' fellow, he has put an '#ad' tag on a picture saying he was testing the Alfa Gulia.
If he is indeed getting a fee in exchange for a certain amount of content then I think we can assume any review will be positive in nature.
If he is indeed getting a fee in exchange for a certain amount of content then I think we can assume any review will be positive in nature.
Truckosaurus said:
I notice that on an instagram post yesterday from the 'Seen Through Glass' fellow, he has put an '#ad' tag on a picture saying he was testing the Alfa Gulia.
If he is indeed getting a fee in exchange for a certain amount of content then I think we can assume any review will be positive in nature.
Well that's the main issue from an external perspective. The bloggers and tweeters who are sent goods or money in exchange for talking about the product operate under the unwritten but tacit acceptance that their words will be structured to positively primate the product. It would be almost impossible to be objective as that is not their raison d'etre. If he is indeed getting a fee in exchange for a certain amount of content then I think we can assume any review will be positive in nature.
DonkeyApple said:
Well that's the main issue from an external perspective. The bloggers and tweeters who are sent goods or money in exchange for talking about the product operate under the unwritten but tacit acceptance that their words will be structured to positively primate the product. It would be almost impossible to be objective as that is not their raison d'etre.
Positively primate Either Freudian or a surprisingly witty autocorrect
anonymous said:
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And the entire point being that the space would be sold for less per eyeball than for fruit and veg content due to the spending demographics. Hence why you can do things with online marketing such as cut out Blackberry users or target purely iPhone users. That's demographic modelling and it plays an intrinsic role in pricing. anonymous said:
[redacted]
Total cost is. Cost per eyeball is not that is predominantly determined by demographic and demand for access to that demographic. Hence why someone like Harry's content has a much lower cost per eyeball than lower row stuff even though you can probably argue that Harry's viewers have higher net wealth. Leins said:
I have little interest in most of them too, but check out Davide Cironi (I think it was PHer s m on here who I first saw mention him). They're all subtitled Italian vids on YouTube, but he does some cool older cars - E30 M3, 205 GTi, Alfa 75 Turbo Evo, R5 Turbo - as well as newer ones
^^^This-Davide rules!anonymous said:
[redacted]
Should one assume that you do and therefore are not ?Anyway per a few pages back I've now received written correspondence from Trading 212 following my sub 5 minute sign up.
Confirms I am being treated as a retail client under FCA classificatons but no request for proof of identity nor any confirmation that I have been Experian or similar checkedor similar by way of remote verification.
I am however about to benefit from ....and I quote:
"One of the best trading apps on the market
Instant execution with most trades being executed within 100ms
Negative balance protection. Your loss cannot exceed your account balance
FCA regulation. Your money is held in a segregated account with a major UK bank"
I feel mighty relieved........
Question for Shmee - would you work with these guys again ?
RSK21 said:
Question for Shmee - would you work with these guys again ?
Personally, I am not keen on gambling, and am no more keen on gambling businesses than I am on those which sell tobacco to the third world or guns to the middle east. However, governments and society in general don't seem to have a problem with the promotion of gambling.I haven't seen anything to suggest that Trading 212 is any worse than any other gambling business.
Would you ask the same question of any sports club, event or sportsman who/which accepts sponsorship or advertising from a gambling business?
waremark said:
Personally, I am not keen on gambling, and am no more keen on gambling businesses than I am on those which sell tobacco to the third world or guns to the middle east. However, governments and society in general don't seem to have a problem with the promotion of gambling.
I haven't seen anything to suggest that Trading 212 is any worse than any other gambling business.
Would you ask the same question of any sports club, event or sportsman who/which accepts sponsorship or advertising from a gambling business?
Yes.I haven't seen anything to suggest that Trading 212 is any worse than any other gambling business.
Would you ask the same question of any sports club, event or sportsman who/which accepts sponsorship or advertising from a gambling business?
And by the way I don't equate this kind of outfit to Ladbrokes, Bet365 et al.
I already know of one premier league football club which has ceased a relationship with a "trading"' provider.
RSK21 said:
I already know of one premier league football club which has ceased a relationship with a "trading"' provider.
Assuming it is the same one (Southampton) the ceasing of the relationship was about 24hrs after the announcement of it starting. One assumes the commercial department didn't realise what they were endorsing.
Leins said:
e21Mark said:
Had a quick look today and can't believe just how many of these woeful car vlogs there are now. It wouldn't be so bad if their content was a bit more diverse but it's all pretty much the same.
I have little interest in most of them too, but check out Davide Cironi (I think it was PHer s m on here who I first saw mention him). They're all subtitled Italian vids on YouTube, but he does some cool older cars - E30 M3, 205 GTi, Alfa 75 Turbo Evo, R5 Turbo - as well as newer onese21Mark said:
Leins said:
e21Mark said:
Had a quick look today and can't believe just how many of these woeful car vlogs there are now. It wouldn't be so bad if their content was a bit more diverse but it's all pretty much the same.
I have little interest in most of them too, but check out Davide Cironi (I think it was PHer s m on here who I first saw mention him). They're all subtitled Italian vids on YouTube, but he does some cool older cars - E30 M3, 205 GTi, Alfa 75 Turbo Evo, R5 Turbo - as well as newer ones
ks for a Veyron. Even if I could afford one, I wouldn't have one.ferrisbueller said:
e21Mark said:
Leins said:
e21Mark said:
Had a quick look today and can't believe just how many of these woeful car vlogs there are now. It wouldn't be so bad if their content was a bit more diverse but it's all pretty much the same.
I have little interest in most of them too, but check out Davide Cironi (I think it was PHer s m on here who I first saw mention him). They're all subtitled Italian vids on YouTube, but he does some cool older cars - E30 M3, 205 GTi, Alfa 75 Turbo Evo, R5 Turbo - as well as newer onesks for a Veyron. Even if I could afford one, I wouldn't have one.Truckosaurus said:
Assuming it is the same one (Southampton) the ceasing of the relationship was about 24hrs after the announcement of it starting.
One assumes the commercial department didn't realise what they were endorsing.
One assumes the commercial department didn't realise what they were endorsing.
When it was pointed out to them by a journo from the Sunday Times.
Liverpool terminated a two year deal a year early with the same outfit hence they were looking for s new partner.
Just watched a video of Seenthroughglass at last year's PH Goodwood Sunday Service....what a complete he is...Both him and lispy Timmy 150 can fk right off to Mummy and Daddy's pile in the country to learn what being a petrolhead is really about!
The evidence....just listen to the smug little prick...
https://youtu.be/VK5ADL57j7Y
he is...Both him and lispy Timmy 150 can fk right off to Mummy and Daddy's pile in the country to learn what being a petrolhead is really about!The evidence....just listen to the smug little prick...
https://youtu.be/VK5ADL57j7Y
Can't stand him after the video of him picking up an m3 csl with his 'friend'.
Poor guy actually wanted to talk about the car and what makes it so great and the specs but seen through aaaaarrrssseee kept slagging it off and interrupting him
He got a serious load of flack In the comments for that.
Funny how all these people they go to pick cars up with are "friends" or "buddy" even though they've never met.
Poor guy actually wanted to talk about the car and what makes it so great and the specs but seen through aaaaarrrssseee kept slagging it off and interrupting him
He got a serious load of flack In the comments for that.
Funny how all these people they go to pick cars up with are "friends" or "buddy" even though they've never met.
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