Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
We seem to have gone OT a bit so for those of you joining this thread, yup it's an advertising scam. No beef with Schmee, but I feel for the dumb advertisers paying out huge sums for pre-roll ads and other ads next to these videos. It's useless inventory that bears no relevancy to the viewer. Until advertisers / dumb as marketing departments wake up to this then this folly will continue.
It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
Deisel Weisel said:
JoeMarano said:
That Mo bloke is a f
king weirdo. I'm sure the gimp needs to watch cruel intentions and lay off pimping out his flesh and blood on youtube. Proper weirdo
Not so much ‘weird’, immature maybe, but all delivered with a GSOH. I find it easier relating to Mo’s self-financed world,king weirdo. I'm sure the gimp needs to watch cruel intentions and lay off pimping out his flesh and blood on youtube. Proper weirdote. He meets with other weird "friends" who seem to be equally socially challenged, and then goes to get some junk food or a milkshake somewhere.What is the draw? What are you relating to? WTF am I missing here? At least Shmee et al are appealing to car enthusiasts. This guy films his life which is full of apparently naff all and people are subscribing to see more?
Just imagine if his life was remotely interesting and included going out to a few decent haunts, drinking, cavorting and doing something other than sitting in shake shak or videoing his sister in their apparently empty house throwing a ball to each other.
New675LT - Great colour, great interior, silver wheels FTW!!!!!!!
But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
Quickmoose said:
New675LT - Great colour, great interior, silver wheels FTW!!!!!!!
But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
Just watched the GT4 wrap video, I remember reading somewhere if you wrap the door jambs you have to change the colour on insurance and dvla? Is this true?But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
AVV EM said:
Quickmoose said:
New675LT - Great colour, great interior, silver wheels FTW!!!!!!!
But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
Just watched the GT4 wrap video, I remember reading somewhere if you wrap the door jambs you have to change the colour on insurance and dvla? Is this true?But sort out the callipers...(McLaren Orange?..or body colour?)..looks unfinished in silver
Same for the wrapped GT4, really nice.
Great collection all round...actually I'd drop the Focus, don't care how good it is, it looks dull.
DVLA records details given by vehicle manufacturers at first registration. Any changes to the vehicles details must be notified to DVLA by law.
By covering the entire vehicle in a coloured adhesive/vinyl wrap, it is DVLA’s view that the colour change should be recorded. To notify a change of colour you should complete section 7 of the registration certificate V5C and return it to DVLA Swansea SA99 1BA. You should receive a replacement certificate within two to four weeks.
We would like to advice any owner of a vehicle that has had a full colour change wrap that they should inform the DVLA by completing the correct paperwork. Partial wraps and digital printed wraps do not appear to be affected.
For any further information can by obtained from the DVLA on 0843 515 8104.
red_slr said:
DVLA QUOTE:
DVLA records details given by vehicle manufacturers at first registration. Any changes to the vehicles details must be notified to DVLA by law.
By covering the entire vehicle in a coloured adhesive/vinyl wrap, it is DVLA’s view that the colour change should be recorded. To notify a change of colour you should complete section 7 of the registration certificate V5C and return it to DVLA Swansea SA99 1BA. You should receive a replacement certificate within two to four weeks.
We would like to advice any owner of a vehicle that has had a full colour change wrap that they should inform the DVLA by completing the correct paperwork. Partial wraps and digital printed wraps do not appear to be affected.
For any further information can by obtained from the DVLA on 0843 515 8104.
Thanks DVLA records details given by vehicle manufacturers at first registration. Any changes to the vehicles details must be notified to DVLA by law.
By covering the entire vehicle in a coloured adhesive/vinyl wrap, it is DVLA’s view that the colour change should be recorded. To notify a change of colour you should complete section 7 of the registration certificate V5C and return it to DVLA Swansea SA99 1BA. You should receive a replacement certificate within two to four weeks.
We would like to advice any owner of a vehicle that has had a full colour change wrap that they should inform the DVLA by completing the correct paperwork. Partial wraps and digital printed wraps do not appear to be affected.
For any further information can by obtained from the DVLA on 0843 515 8104.
treetops said:
We seem to have gone OT a bit so for those of you joining this thread, yup it's an advertising scam. No beef with Schmee, but I feel for the dumb advertisers paying out huge sums for pre-roll ads and other ads next to these videos. It's useless inventory that bears no relevancy to the viewer. Until advertisers / dumb as marketing departments wake up to this then this folly will continue.
It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
Are you sure its aimed at 12 year olds? I suspect alot of the audience are 18+ and therefore the perfect age range. If it wasn't working advertisers wouldn't be paying for adverts on Shmee or other similar channels and content. They are in a business as well and need to make sure their product/service is viewed by the most amount of people. It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
Maybe I am thick but I dont understand how this is a advertising scam? They have decided that Schmee content meets their target audience, therefore advertise with him.
According to Youtube https://youtube.com/creatoracademy/page/lesson/ad-...
"The key to monetisation with ads is an engaged audience. Advertisers look for channels that have high traffic, far reach and a unique, targeted demographic watching. It’s a good idea to invest in growing your audience before monetising your channel.
When you’re ready to turn ads on, it is useful to understand how viewers, creators and advertisers work together so that everyone benefits"
The problem I have with all the daily vlogs I've seen thus far is that they get 'samey' within a couple of weeks. Even someone like Jon Olsson, who seemingly has the perfect lifestyle (charming pro-sportsman, Red Bull sponsored, supercars. flat in Monaco, house in Marbella, fruity GLW, etc.) can't hold my attention day to day.
Truckosaurus said:
The problem I have with all the daily vlogs I've seen thus far is that they get 'samey' within a couple of weeks. Even someone like Jon Olsson, who seemingly has the perfect lifestyle (charming pro-sportsman, Red Bull sponsored, supercars. flat in Monaco, house in Marbella, fruity GLW, etc.) can't hold my attention day to day.
I agree - one would perhaps think that a weekly video might at least be more captivating and thus not "lose" subscribers, but perhaps the regularity of one a day is necessary to retain them, rather than the content be a little more stimulating. Is there a trade off in this regard? Perhaps Shmee might care to comment?
Shnozz said:
I agree - one would perhaps think that a weekly video might at least be more captivating and thus not "lose" subscribers, but perhaps the regularity of one a day is necessary to retain them, rather than the content be a little more stimulating.
Is there a trade off in this regard? Perhaps Shmee might care to comment?
It's a balance of quality versus quantity and the change is dictate by the algorithms and global audience at any one time; for example recently there has been a trend towards super frequent, very long-form content regardless of what it contains.Is there a trade off in this regard? Perhaps Shmee might care to comment?
The reality is that the more content you have out there, the more likely you are to be found by the algorithms, search results, related videos etc. More importantly of course from a business perspective that translates into bigger numbers, more views and reach, and ultimately more advertising space. I take the view that I only want to put out video that meet at least a certain standard (which is of course down to the judgement of myself and my team), totally aware that it won't be pleasing to much of the audience from PH, but I'm looking at the whole globe not this tiny demographic.
Another angle is that every channel sets its own audience and style, and finding 'what works' is the challenge.
Shmee said:
It's a balance of quality versus quantity and the change is dictate by the algorithms and global audience at any one time; for example recently there has been a trend towards super frequent, very long-form content regardless of what it contains.
The reality is that the more content you have out there, the more likely you are to be found by the algorithms, search results, related videos etc. More importantly of course from a business perspective that translates into bigger numbers, more views and reach, and ultimately more advertising space. I take the view that I only want to put out video that meet at least a certain standard (which is of course down to the judgement of myself and my team), totally aware that it won't be pleasing to much of the audience from PH, but I'm looking at the whole globe not this tiny demographic.
Another angle is that every channel sets its own audience and style, and finding 'what works' is the challenge.
Your video's over the last year have become much more watchable for me, it seems you have matured a lot in your thinking. Probably helped by the opportunities the platform has given you. Look forward to seeing more of the cars, especially the LT. Mini is a nice little change too.The reality is that the more content you have out there, the more likely you are to be found by the algorithms, search results, related videos etc. More importantly of course from a business perspective that translates into bigger numbers, more views and reach, and ultimately more advertising space. I take the view that I only want to put out video that meet at least a certain standard (which is of course down to the judgement of myself and my team), totally aware that it won't be pleasing to much of the audience from PH, but I'm looking at the whole globe not this tiny demographic.
Another angle is that every channel sets its own audience and style, and finding 'what works' is the challenge.
Challo said:
treetops said:
We seem to have gone OT a bit so for those of you joining this thread, yup it's an advertising scam. No beef with Schmee, but I feel for the dumb advertisers paying out huge sums for pre-roll ads and other ads next to these videos. It's useless inventory that bears no relevancy to the viewer. Until advertisers / dumb as marketing departments wake up to this then this folly will continue.
It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
Are you sure its aimed at 12 year olds? I suspect alot of the audience are 18+ and therefore the perfect age range. If it wasn't working advertisers wouldn't be paying for adverts on Shmee or other similar channels and content. They are in a business as well and need to make sure their product/service is viewed by the most amount of people. It's all about eyeballs but what's critically missing is the right eyeballs. 12 year olds have no need for cruises, sofas, casinos, spread betting, cider...
Maybe I am thick but I dont understand how this is a advertising scam? They have decided that Schmee content meets their target audience, therefore advertise with him.
According to Youtube https://youtube.com/creatoracademy/page/lesson/ad-...
"The key to monetisation with ads is an engaged audience. Advertisers look for channels that have high traffic, far reach and a unique, targeted demographic watching. It’s a good idea to invest in growing your audience before monetising your channel.
When you’re ready to turn ads on, it is useful to understand how viewers, creators and advertisers work together so that everyone benefits"
treetops said:
Believe me it's a jolly jape, brands are absolute suckers for digital. Did you know a video view on Facebook is 2 seconds, yup it's 2 seconds and you won't even get sound. On YouTube a video view is anywhere between 10 and 25 seconds no one is too sure and YouTube won't say. On Twitter a video view is counted as appearing on your screen! If that's not scam my I don't know what is. Advertisers get told this that and the other, they pay the money. I could go on, have a look at "ad contrarian" - Google it, or look up videos by a guy called Mark Ritson. Digital is really not all it purports to be.
Before that, you paid the publisher per magazine sold.
Think about it.
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