RE: Bentley Bentayga - the designer's view: PH Blog
Discussion
900T-R said:
D.no said:
The point I've being trying to make (in vain it seems) relates to all the posts that mention "target customers" or "target market" as if those customers, by dent of their financial situation have somehow lost the ability to distinguish between something that looks good, and something that doesn't.
The point I was trying to make with my referral to 'target markets' is that aesthetic values aren't universal all over the world. Beauty is something recognised by the majority be it in nature or man made, it is not necessarily quantifiable, but the bottom line is The Elephant Man was put on show to shock and make people recoil in horror, whereas Kate Upton is used on the catwalk and silver screen to engage and draw people in.
So unless the 'target market' are en masse populated by people that eshew the norm, something attractive would or should've been something to aim for.
That is of course not to say this won't sell out in the same way The Cayenne did...it just ain't pretty.
Pontiac Aztec sold some.... and whilst I have a soft spot for them the Fiat Mutipla was an acquired taste, yet sold some. Every demographic has those within in it that see something different, see value in the design. The majority of each demographic I would argue, can tell if something is beautiful or well designed however.
In this particular demographic, brand kudos will overide...especially when you sit in it.
Quickmoose said:
That doesn't really stand though does it.
Beauty is something recognised by the majority be it in nature or man made, it is not necessarily quantifiable, but the bottom line is The Elephant Man was put on show to shock and make people recoil in horror, whereas Kate Upton is used on the catwalk and silver screen to engage and draw people in.
Look at the majority of cars at any Chinese motor show. We would recoil in horror as if we have just been confronted with the Elephant Man, the Chinese however seem to like them that way, thanksverymuch. Beauty is something recognised by the majority be it in nature or man made, it is not necessarily quantifiable, but the bottom line is The Elephant Man was put on show to shock and make people recoil in horror, whereas Kate Upton is used on the catwalk and silver screen to engage and draw people in.
There is nothing wrong with money or being successful enough to afford automotive trinkets. But the PH massive think the car is minging - not flash or ostentatious, just plain f#cking ugly. The comments have nothing to with class war or envy the opinions are simply that the car is aesthetically challenged. Am sure Dan will find it a very comfortable place to be and at least he won't have to look at the thing from the drivers seat.
Quickmoose said:
I thought Bentley had always been 'old money' like a larger version of Bristol..... at least until VAG took over and w
e'd out the image in the name of profit....
Regardless, there are an infinite amount of ways the exterior design could've gone, all of which would've/could've shouted 'new money' and 'Bentley'(like the Mk1 Cayenne) and they've chosen one which is sadly, well below par.
Even before the War, the Cricklewood cars were seen as big brash toys for the industrialist by the 'landed' money who preferred cars like the Bugatti. Even today the Prescott Kit Car Club wallows in this incorrectly inherited snootiness. e'd out the image in the name of profit....Regardless, there are an infinite amount of ways the exterior design could've gone, all of which would've/could've shouted 'new money' and 'Bentley'(like the Mk1 Cayenne) and they've chosen one which is sadly, well below par.
After the second war the likes of minor public school boy, down and out, James Bond was an appropriate ambassador for the brand.
Once Bentley was bought by Rolls the demarcation was set as it has continued to this day. Gentlemen with stripes on their shirts, made to measure suits, not bespoke, labels left in cigars and not in possession of a last and prone to black balling etc.
And another brand consistent is that Bentley owners always have been and still are far, far better people to go in the lash with than the snoots who own Rollers, Bristols or Bugs.
It's the car for the chap who isn't quite 'one of us'. And I quite like the fact that this clearly hasn't changed.
Escort Si-130 said:
fkin ugly like the mk1 Porsche Cayenne.
Is this cased on the Cayenne, Q4, Toureg chassis.
I really don't see the need for the vehicle. It is only making the vehicle more common than anything else.
Well, Bentley and its customers do, Bentley have upped the production estimates based on demand, i think it may be one of those that is initially a shock, you then sort of get used to it and then grudgingly you may think that in the metal, on the road it isnt quite as horrendous, press photos are designed to make it stand out.kin ugly like the mk1 Porsche Cayenne.Is this cased on the Cayenne, Q4, Toureg chassis.
I really don't see the need for the vehicle. It is only making the vehicle more common than anything else.
Ok, it isnt ever going to be called beautiful, but a lot of people will buy it because of what it is, what it represents, how it drives and the extra utility aspect that an SUV brings. I mean have you seen some of the hideously expensive tat rich people buy, if you are surrounded by gaudy bling, this wont seem quite as over the top.
And yes, its based on the Q7 (new version) architecture but in reality it shares very little other than the basic structure.
I know its a bit vulgar, not very pretty and based on German components owned by a German company but to everyone else in the world it is British and it is built by chaps in Crewe, so jobs, money coming in and Britain still being associated with high end quality goods, can only be a good thing.
zeDuffMan said:
Footballers and oil barons from the Middle East will be wetting themselves with excitement. This designer has done his job.
This.You have to applaud Bentley for designing to their market of today, not the one from 40 years ago. The fact that 'new' market isn't a PH one won't matter a jot to them.... as the accounts will be more than happy.
aeropilot said:
zeDuffMan said:
Footballers and oil barons from the Middle East will be wetting themselves with excitement. This designer has done his job.
This.You have to applaud Bentley for designing to their market of today, not the one from 40 years ago. The fact that 'new' market isn't a PH one won't matter a jot to them.... as the accounts will be more than happy.
Darren isn't offended or shocked? Shame, he needs to be. This utter monstrosity is pissing all over the heritage of the Bentley brand. It does nothing well except make you look like a poseur wker who needs to be paying far more tax. A Range Rover is a statement of prosperity: this is a symbol of conspicuous consumption. A gigantic Tory fk-you to the environment, the poor, the homeless, the working classes struggling to keep the rent/mortgage paid and the kids fed. It's an outrage that needs to be banned from UK roads (not that it'll fit on them either). Different but just as offensive as the Yank rednecks rolling coal in F650s.
Walter Owen Bentley's company is now making cars designed by a bloke called Darren. Says it all.
ker who needs to be paying far more tax. A Range Rover is a statement of prosperity: this is a symbol of conspicuous consumption. A gigantic Tory fk-you to the environment, the poor, the homeless, the working classes struggling to keep the rent/mortgage paid and the kids fed. It's an outrage that needs to be banned from UK roads (not that it'll fit on them either). Different but just as offensive as the Yank rednecks rolling coal in F650s.Walter Owen Bentley's company is now making cars designed by a bloke called Darren. Says it all.
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