The new type r - is it a sales flop?

The new type r - is it a sales flop?

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Discussion

HJMS123

988 posts

134 months

Thursday 21st April 2016
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In Coventry I've only seen 2!

1 on my morning commute which was in white and had the honda garage branding on the side and a blue one about 2 miles from the dealership.

The white one had presence when stuck in traffic on an A road.

nunpuncher

3,385 posts

126 months

Thursday 21st April 2016
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I've not seen one out on the roads around here. I'm not counting the one my mate has as he's the DP at one of the Honda garages and it's his company car. He tells me they've not sold many but have loads of people like me (30/40 somethings who had a previous generation type R and now do have the money for a £30k hatch) coming in to have a poke round one.

I really wanted it to be great but it just looks so naff up close. Someone here summed it up perfectly by saying the concept was such a cohesive design yet the reality just looks like a regular civic with an aftermarket body kit based on the concept. It's just so plastic, overdone and flimsy.

I can't comment on how it drives, it's certainly fast to be in but i've never had a shot behind the wheel. What I will say is that I couldn't tolerate in a daily car. It seems to communicate every single ripple and bump in the road, which may be a very good thing to some. I need a happy medium at my age.

The Auto Express track battle against the Cupra 280 and the RS Megane is quite an interesting watch. It's clear how quick and capable the Honda is. It's also clear how stiff it is by watching Sutcliffe jiggle about. DOn't know why the Cupra isn't more popular. Seems to more than hold it's own against these cars while also offering all the gadgets you could ever need. Maybe it's just too far in the other direction and just a little too boring looking?

https://www.youtube.com/watch?v=KlGCZiFyqVw

Jimmy Recard

17,540 posts

180 months

Thursday 21st April 2016
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kambites said:
Maybe it's a regional thing? To non-car people I know, VW and Honda both seem to signify something along the lines of: "safe, reliable, well-built and dull". I suppose there is still a separate value attached to "German build quality" despite the fact that the Japanese have been producing more reliable cars than the Germans for decades.

Anyway, the point is that neither brand is, in itself, going to appeal to many people under the age of 40. The sporty sub-brands are obviously more youth focussed but I think "Type-R" and "Golf GTi" (R is too new to have much of an image I think) are pretty similar in that regard; if anything Type-R is the more "youthful" brand.

Edited by kambites on Thursday 21st April 09:09
It could well be a regional thing. I'd say that here VW group brands are the thing to have for anyone in their 20s. I know not one person who has a Honda. The only Honda driver I've EVER met is an old neighbour, and she'd be at least 90 now (if she's still alive)

I think Hondas are probably good cars but very, very unappealing

Alex_225

6,264 posts

202 months

Thursday 21st April 2016
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I'm yet to see one on the roads, I don't do mega mileage compared to some but I'm still doing 500-600 miles a month and not a CTR in sight yet.

I've no doubt they're a quick hot hatch but it's a car for the 'youth'. I'm 33 and I'm not sure I would feel comfortable driving one round at my age. If I was 23 then I'd love it but then not many people in their early 20s would have the ability to buy a £30k car. I can see why the Golf R is popular as it is grown up looking and will appeal to people of all ages.

The irony probably is that this Type-R is the best to drive since the bread van models just a shame the looks probably put a lot of potential customers off.

jonnM

1,102 posts

140 months

Thursday 21st April 2016
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Dannbodge said:
I followed a black one last week.
Personally I think they look great. Nice to see a manufacturer going a bit bonkers and not playing it safe.
+1

It's nice to see a bit of lairiness in the sea of grey, German diesels.

cerb4.5lee

30,707 posts

181 months

Thursday 21st April 2016
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I haven't seen one out on the road yet...but looking at the photos of it though I am grateful! biggrin

I was pretty impressed when I first read that they were going to give a Type R some serious shove because for me the older models never really delivered the numbers performance wise, but the styling of the new one would put quite a few off buying it I would have thought.

If I was in the market for this type of car the Focus RS would get my vote, I admire the Golf R but not keen on its boring straight laced image.

jamieduff1981

8,025 posts

141 months

Thursday 21st April 2016
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nickfrog said:
andrewparker said:
jamieduff1981 said:
kambites said:
EnglishTony said:
How are Golf R sales bearing up now the Focus RS is within sight of being delivered?
Do they really appeal to the same people? I'd have said the Focus and Honda probably have similar target audiences but the Golf is somehow just more... sensible. I'd have thought the Golf's average buyer was 10 years older.
When considering the Golf R, I struggle to shake off a mental image of someone middle aged and not interested in cars playing it safe and wandering in to Volkswagen asking for a "top of the range Golf".
I have the same problem with Fords, however the person is wearing a tracksuit with the bottoms tucked into his socks, a baseball cap, and listening to the latest bonkers compilation. Or Jaguar, the middle aged man who hasn't quite "made it", and now likes to spend time pottering and polishing his RAC badges.
Same here Andrew. I don't care about image or any supposed correlation or generalisations between a car and the type of person who may drive it as I buy a car for me not thinking about the image I project. But if I was insecure and did worry about those things, a Jaguar would be far lower than the Golf R on the list.
You're absolutely right. Volkswagen produce pretty mediocre cars aimed specificially at insecure people who need brand approval from their peers but without any actual interest in cars.

KillerHERTZ

951 posts

199 months

Thursday 21st April 2016
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Passed one this morning, total Barry how anyone over the age of 20 would find that appealing is beyond me.

jonm01

817 posts

238 months

Thursday 21st April 2016
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They tried too hard with the styling and completely misjudged it. If they had stayed with the styling of the concept version (which was very nice) they would have done better.

MrBarry123

6,028 posts

122 months

Thursday 21st April 2016
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jamieduff1981 said:
nickfrog said:
andrewparker said:
jamieduff1981 said:
kambites said:
EnglishTony said:
How are Golf R sales bearing up now the Focus RS is within sight of being delivered?
Do they really appeal to the same people? I'd have said the Focus and Honda probably have similar target audiences but the Golf is somehow just more... sensible. I'd have thought the Golf's average buyer was 10 years older.
I don't like the Golf R but I do like Jaguars.
I don't like the Focus RS or Jaguars.
I don't like Jaguars.
I don't like the Golf R.
Alright ladies.

laugh

It never ceases to amaze me how every thread regarding any car always ends up in argument about how good the Golf R is.

David87

6,660 posts

213 months

Thursday 21st April 2016
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Honda must have thought it was still 2008 or something. The Honda fans likely won't want it as the VTEC isn't the same, yo, and everyone else isn't interested because it's FWD. Plus, it looks dreadful.

hornetrider

63,161 posts

206 months

Thursday 21st April 2016
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Jesus Christ. I can link the pics now.







Dog's dinner of a design.

AH33

2,066 posts

136 months

Thursday 21st April 2016
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Divisive car!

At least it's not boring like a Golf R/S3.

MyVTECGoesBwaaah

820 posts

143 months

Thursday 21st April 2016
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I have seen 2 on the road now, one red and one white. Seen plenty more at shows though.

I think it is nail -> head when people say those who want it can't afford it, but those who can afford it don't want it. laugh

Can't honestly recall seeing any Golf Rs around these parts though, blend in far to much wink

otolith

56,177 posts

205 months

Thursday 21st April 2016
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They're expensive (they all are, not just the Honda), making it a big upgrade for fans of older hot Hondas, and there is nothing particularly distinctive about the drivetrain. The old engines may have divided opinion, but those who liked them really liked them, and you couldn't get much else similar. Now you can get a generic blown four pot from whoever you want. And the styling is a bit lairy for mild mannered accountant types. I've seen a few, perhaps as many as I've seen Golf Rs, but then the Golf is quite easy to miss because it mostly looks like a diesel. I live near Swindon where Hondas are common.

andrewparker

8,014 posts

188 months

Thursday 21st April 2016
quotequote all
MrBarry123 said:
jamieduff1981 said:
nickfrog said:
andrewparker said:
jamieduff1981 said:
kambites said:
EnglishTony said:
How are Golf R sales bearing up now the Focus RS is within sight of being delivered?
Do they really appeal to the same people? I'd have said the Focus and Honda probably have similar target audiences but the Golf is somehow just more... sensible. I'd have thought the Golf's average buyer was 10 years older.
I don't like the Golf R but I do like Jaguars.
I don't like the Focus RS or Jaguars.
I don't like Jaguars.
I don't like the Golf R.
Alright ladies.

laugh

It never ceases to amaze me how every thread regarding any car always ends up in argument about how good the Golf R is.
He missed my point, that being that we can all make needless and completely pointless generalisations about the type of people who buy particular cars.

macky17

2,212 posts

190 months

Thursday 21st April 2016
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Seen just two on the road here in Essex (ironically?) Look better moving than stationary!

Not driven one but the two main problems by all accounts are the wheels/arch gaps and the crashy ride. Both can be sorted by upgrading to a decent aftermarket suspension setup. I think the car would look 100% better lowered by 30mm - most cars look better but I think this thing would be transformed. Add a decent exhaust and remap and you have real potential. I'll take mine at £15k+ in 3 years please.

billy939

375 posts

145 months

Thursday 21st April 2016
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MrBarry123 said:
vz-r_dave said:
Where are you getting all of the points in your second paragraph from? Not as sharp to drive? Not as fast etc? Have you seen any of the reviews? Maybe you have driven all of the cars so you know first hand? The reviews I have seen contradict your points above so a bit confused.
Ignoring maximum speed, you only have to looks at the stats of the car and it's clear that the Type R isn't in the same league as the RS3, A45 and FRS. The Civic is at best equal to, some of the figures suggest slower than, my Scirocco and that's [my Scirocco] a car released over 6 years ago.

And I'm not sure what reviews you've read but almost every review I've read has mentioned that the Megane is more precise as a driving tool than the Civic, including the review on here.

http://www.pistonheads.com/news/road-tests/honda-c...

linked PH article said:
On the basis of this drive the Megane still nabs it though, just. It's perhaps not as full-on or ultimately exciting as the Civic in looks or driving style. But that subtlety and precision about its behaviour on the limit are something to savour and remain a very rare quality in performance cars of any price.
To clarify, I'm a fan of the Civic and I'm not saying it's fundamentally a worse car than any of those I've mentioned. I like the styling (apart from the wheels) and I don't have any desire for a hatch to be AWD so that doesn't bother me. However, the thread asked whether the Type R is a sales flop and that was my analysis of where it falls short against its competition and therefore why it perhaps hasn't sold as well as alternative models.
Okay I'll bite, yes being FWD it's not great off the line but is more than a match for the rest once rolling, baring in mind the huge power difference between in and the RS3 / A45 / FRS.

Saying is it "at best equal to, some of the figures suggest slower than, my Scirocco and that's [my Scirocco] a car released over 6 years ago" is complete and utter rubbish.
Scirocco R 0-100mph = 13.7 seconds (Book figure)
FK2 Type R 0-100mph = 12.4 seconds (Book figure)
FK2 Type R 0-100mph - 11.3 seconds (Top Gear Test)

That's a world of difference. Drive one, they are far quicker than a Scirocco R.

neil1jnr

1,462 posts

156 months

Thursday 21st April 2016
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MrBarry123 said:
Where are you getting all of the points in your second paragraph from? Not as sharp to drive? Not as fast etc? Have you seen any of the reviews? Maybe you have driven all of the cars so you know first hand? The reviews I have seen contradict your points above so a bit confused.


Ignoring maximum speed, you only have to looks at the stats of the car and it's clear that the Type R isn't in the same league as the RS3, A45 and FRS. The Civic is at best equal to, some of the figures suggest slower than, my Scirocco and that's [my Scirocco] a car released over 6 years ago.
Wouldn't the Civic decimate the Scirocco R around a track? wink I'd put money on it being noticeably quicker in gear too.

macky17

2,212 posts

190 months

Thursday 21st April 2016
quotequote all
neil1jnr said:
MrBarry123 said:
Where are you getting all of the points in your second paragraph from? Not as sharp to drive? Not as fast etc? Have you seen any of the reviews? Maybe you have driven all of the cars so you know first hand? The reviews I have seen contradict your points above so a bit confused.


Ignoring maximum speed, you only have to looks at the stats of the car and it's clear that the Type R isn't in the same league as the RS3, A45 and FRS. The Civic is at best equal to, some of the figures suggest slower than, my Scirocco and that's [my Scirocco] a car released over 6 years ago.
Wouldn't the Civic decimate the Scirocco R around a track? wink I'd put money on it being noticeably quicker in gear too.
Reviews actually suggest the FRS doesn't feel as urgent as a Type R. Most of the advantage the RS3 and A45 have are related to traction - in-gear acceleration won't be much different as the Honda is much lighter (and I'm sure would slaughter a Scirocco R around a circuit!)