Any questions for Les Edgar?
Discussion
How does he see his business model working? Volume of cars? EU, USA/Asia?
What will differentiate the TVR product from other cars out there?
TVR was always a bit "edgy". Is the new car designed to be the same?
How does he think TVR will be able to establish itself in the market given the price point and competition?
How many does he need to sell to break even?
Is there a 20 year plan or is this focused on getting 1 model out and seeing if it works?
What % of new owners will be prior owners? (Are they marketing to PH or to Porsche drivers?)
What will differentiate the TVR product from other cars out there?
TVR was always a bit "edgy". Is the new car designed to be the same?
How does he think TVR will be able to establish itself in the market given the price point and competition?
How many does he need to sell to break even?
Is there a 20 year plan or is this focused on getting 1 model out and seeing if it works?
What % of new owners will be prior owners? (Are they marketing to PH or to Porsche drivers?)
Ian_UK1 said:
1) What are the plans for a dealership network? Volumes are likely to be too low to support more than one or two dealerships, nationally, so is the intention a) to have a very small number of TVR-only dealers or b) sell as an 'add-in' brand through an already-established dealer network or c) dispense with a dealership model altogether and do all sales and service directly from the factory?
2) Depending on the answer to 1) how do we contact Mr Edgar to talk about establishing a dealership?
I raised this question with a memeber of "the network" the other day .. mainly : new car sales will be small so will probably be direct from the factory who will take the profit. 2) Depending on the answer to 1) how do we contact Mr Edgar to talk about establishing a dealership?
How would a "dealer" feel about the factory keeping the profit and the dealer having all the faffing warranty work at presumably less labour rate that their normal through-put ..
and if it's a return to factory warranty that's going to kill quite a few new sales on its own I woud have thought ..
A serious question which needs to be asked is
"What is going to make this car a TVR?"
It has NO connection to any TVR made before - the factory and workers are long-lost - there's no real TVR design 'style' (the cars were highly varied - esp towards the end) so what EXACTLY does he think will make this car a TVR rather than the LES it actually is?
Hopefully there will be a meaningful answer rather than just fluff and bks about Britishness (nonsense) and pedigree (*coughs*) - or at least jokes about the speed which the trim will fall apart ;0
p.s. if you want a joke question, ask him if Peter Molyneux is designing the trees for the factory ;0
"What is going to make this car a TVR?"
It has NO connection to any TVR made before - the factory and workers are long-lost - there's no real TVR design 'style' (the cars were highly varied - esp towards the end) so what EXACTLY does he think will make this car a TVR rather than the LES it actually is?
Hopefully there will be a meaningful answer rather than just fluff and bks about Britishness (nonsense) and pedigree (*coughs*) - or at least jokes about the speed which the trim will fall apart ;0
p.s. if you want a joke question, ask him if Peter Molyneux is designing the trees for the factory ;0
The original pre announcement price bracket for the car was £55-75k and was a car targeted at the second hand Aston market, punching well above its weight, as TVRs have always done.
The V8V starts at just over £85k and can be had for less than £80k new. The recent price guesstimates are base car £65k and the LE south of £100k.
Is he guilty of listening to marketers and their horse dodo rather than TVR owners who are probably his biggest single deposit holder market and critical for getting it off the ground.
How will he reckon with the promise to reward the faith of LE deposit holders with extras when the pricing looks like they are being paid for in full. What will happen if half of the current LE deposit holders pull out and laugh when he finally announces the price.
Or is there a real price that has yet to be announced that will have people knocking down the doors ala the GT4.
Edited to add;
When's the reveal being held, my work diary for going abroad is filling up and need to block out the dates so I don't miss it.
The V8V starts at just over £85k and can be had for less than £80k new. The recent price guesstimates are base car £65k and the LE south of £100k.
Is he guilty of listening to marketers and their horse dodo rather than TVR owners who are probably his biggest single deposit holder market and critical for getting it off the ground.
How will he reckon with the promise to reward the faith of LE deposit holders with extras when the pricing looks like they are being paid for in full. What will happen if half of the current LE deposit holders pull out and laugh when he finally announces the price.
Or is there a real price that has yet to be announced that will have people knocking down the doors ala the GT4.
Edited to add;
When's the reveal being held, my work diary for going abroad is filling up and need to block out the dates so I don't miss it.
Edited by HarryW on Wednesday 25th May 21:24
European V8 sports car market is getting surprise attention by Ford with Mustang
GM have ( I posted this up 2 years ago after a natter with the lead engineer of the Z06 ) plans for C8 to be mid engined to allow RHD
Your target market has been revived, but the big boys are coming to play seriously.
They have economies of scale, huge R&D, the ability to put through existing huge dealer networks and the ability to survive on single digit margins.
In Germany, in January Ford sold more Mustangs than Porsche sold 911's.
Even Noble.... are attempting a "relaunch"
Apart from the die hard TVR lovers - how are you going to convince the public to part with £xx,xxx on your car when the V8 sportscar space is attracting a lot of attention.
GM have ( I posted this up 2 years ago after a natter with the lead engineer of the Z06 ) plans for C8 to be mid engined to allow RHD
Your target market has been revived, but the big boys are coming to play seriously.
They have economies of scale, huge R&D, the ability to put through existing huge dealer networks and the ability to survive on single digit margins.
In Germany, in January Ford sold more Mustangs than Porsche sold 911's.
Even Noble.... are attempting a "relaunch"
Apart from the die hard TVR lovers - how are you going to convince the public to part with £xx,xxx on your car when the V8 sportscar space is attracting a lot of attention.
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