What is 555?

Author
Discussion

super7

1,937 posts

209 months

Thursday 28th July 2016
quotequote all
As to Tobacco sponsorship in Motorsport...... one of Ferrari's biggest sponsers is still Philip Morris, or in brand names, Marlboro.

The Marlboro logo has morphed into that Red/White Flag-shape with somewhat similar text!

Believe the deal is through too 2018!


iphonedyou

9,255 posts

158 months

Thursday 28th July 2016
quotequote all
super7 said:
As to Tobacco sponsorship in Motorsport...... one of Ferrari's biggest sponsers is still Philip Morris, or in brand names, Marlboro.

The Marlboro logo has morphed into that Red/White Flag-shape with somewhat similar text!

Believe the deal is through too 2018!
Isn't (or wasn't, until recently?) the base colour Marlboro Red, rather than a Ferrari red?

Really interesting branding.


Hoofy

76,399 posts

283 months

Thursday 28th July 2016
quotequote all
kambites said:
Hoofy said:
I think you'll find they named it 22B then had to find a sponsor with 555 as part of their name. True fact.
It's a good job they didn't buy their dampers from Quantum!
I feel I need a speeding parrot.

MDMA .

8,905 posts

102 months

Thursday 28th July 2016
quotequote all
22 represents the EJ22 engine code 2.2 litre engine and B is Subaru of Japans representative letter for turbocharged.

super7

1,937 posts

209 months

Thursday 28th July 2016
quotequote all
Ducati MOTOGP main Sponsor is Philip Morris International as well.... brand owner of Marlboro.

Very convenient that Ducati's colours are Marlboro Red and White!

anonymous-user

Original Poster:

55 months

Thursday 28th July 2016
quotequote all
I have watched motorsport all my life at at no time did I see a cool F1 car or WRC car with tobacco advertising and run down to the shops for a packet of fags.

It is getting beyond a joke now when waiting to be served behind someone wanting to buy a pack with the man/lady looking behind the non branding pigeon holes trying to find the ones the customer wants.

Really are we this stupid as humans not to be able to make the choice ourselves?

If you go out to any pub there are more youngsters outside smoking so this advertising rubbish is not working.

If you tell people not to do something many will do it anyway to stick a finger up at the laws enforcing this rubbish.

Anyway rant over......

Jimmy Recard

17,540 posts

180 months

Thursday 28th July 2016
quotequote all
ELUSIVEJIM said:
They also sponsored BAR Honda in the 1999 F1 Championship.



Since BAR was BAT's project to advertise its cigarettes, that's not that surprising!

Is there a large community of rally fans in Asia? If you can't buy 555 cigarettes here, it's clearly not aimed at us.

anonymous-user

Original Poster:

55 months

Thursday 28th July 2016
quotequote all
We should just turn this thread in to a Q&A about sponsors in motorsport

QuickQuack

2,218 posts

102 months

Friday 29th July 2016
quotequote all
ELUSIVEJIM said:
I have watched motorsport all my life at at no time did I see a cool F1 car or WRC car with tobacco advertising and run down to the shops for a packet of fags.

It is getting beyond a joke now when waiting to be served behind someone wanting to buy a pack with the man/lady looking behind the non branding pigeon holes trying to find the ones the customer wants.

Really are we this stupid as humans not to be able to make the choice ourselves?

If you go out to any pub there are more youngsters outside smoking so this advertising rubbish is not working.

If you tell people not to do something many will do it anyway to stick a finger up at the laws enforcing this rubbish.

Anyway rant over......
Anti-smoking laws have worked to improve the health of the population already. Improvements in some of the more acute effects cigarette smoke (exacerbations in acute respiratory attack in asthmatics etc.) on health were observed as early as 2 months, large scale improvements on other health parameters within a year (premature births and asthma diagnoses in children), medium term effects (acute coronary events [agine, hearts attack] etc.) were seen within 5 years, and we will continue to see improvements on longer term effects of smoking (further improvements in coronary and peripheral artery diseases, strokes, lung, bladder and oropharangeal cancers etc.) over the next 5-10 years.

I'm afraid to say that we as humans really are that stupid. If advertising and sports sponsorship didn't work, nobody would be chucking large amounts of money at it. Commercial enterprises, be they tobacco companies or small businesses, don't spend money on advertising and sponsorship for alturistic reasons; every penny spent has an ROI (return on investment) assessment attached to it. The best marketing ploys work by making you purchase/use/recommend the item they're promoting while making you feel that you are not influenced by the advertising.

Toltec

7,161 posts

224 months

Friday 29th July 2016
quotequote all
DS197 said:
jamiem555 said:
Hmm, I arrived a bit late to this thread.
Late for what? Some internet points?
Either that or he is an electronics engineer that like a terrible in jokes.

battered

4,088 posts

148 months

Friday 29th July 2016
quotequote all
ELUSIVEJIM said:
Really are we this stupid as humans not to be able to make the choice ourselves?

If you go out to any pub there are more youngsters outside smoking so this advertising rubbish is not working.
Yes we are that stupid.
Smoking has declined.
Smokers smoke less post ban than before.

No ranting required.

Greenmantle

1,277 posts

109 months

Friday 29th July 2016
quotequote all
Many years ago my mate a Network Engineer got a contract working for BAT. All the meeting rooms had mandatory ash trays and boxes of loose ciggies. Being a non smoker he didn't last.

John

battered

4,088 posts

148 months

Friday 29th July 2016
quotequote all
Probably around a similar time I was in a hotel reception area waiting to have a meeting with someone and a very attractive cigarette sales rep had sparked one up and was dishing them out to everyone she spoke to, including me. It seems like a long time ago that anyone was allowed to smoke in a hotel lobby. I'm glad they now don't.

bqf

2,231 posts

172 months

Friday 29th July 2016
quotequote all
Heres a fun fact. I used to smoke Marlboro lights, and in London in the early 2000s 555 was being launched as a competitor for them. Loads of dolly birds came round to the bars, and swapped half-empty packs of marlboros for full 555 packs, and you got a great 555 round lighter.

I never bought a single packet - must have saved me £100s hehe

anonymous-user

Original Poster:

55 months

Friday 29th July 2016
quotequote all
QuickQuack said:
Anti-smoking laws have worked to improve the health of the population already. Improvements in some of the more acute effects cigarette smoke (exacerbations in acute respiratory attack in asthmatics etc.) on health were observed as early as 2 months, large scale improvements on other health parameters within a year (premature births and asthma diagnoses in children), medium term effects (acute coronary events [agine, hearts attack] etc.) were seen within 5 years, and we will continue to see improvements on longer term effects of smoking (further improvements in coronary and peripheral artery diseases, strokes, lung, bladder and oropharangeal cancers etc.) over the next 5-10 years.

I'm afraid to say that we as humans really are that stupid. If advertising and sports sponsorship didn't work, nobody would be chucking large amounts of money at it. Commercial enterprises, be they tobacco companies or small businesses, don't spend money on advertising and sponsorship for alturistic reasons; every penny spent has an ROI (return on investment) assessment attached to it. The best marketing ploys work by making you purchase/use/recommend the item they're promoting while making you feel that you are not influenced by the advertising.
True tobacco companies would not sponsor if they were not making profit out of this but when out in a bar of pub the amount of youngsters smoking seems to have increased.

The only good thing "if they really are a healthy option" are the vapour cigarettes which are being uses a lot by these younger people in bars.

If it is true that cigarettes are selling less I would be delighted but the amount I have seen while out IMO is increasing.


anonymous-user

Original Poster:

55 months

Friday 29th July 2016
quotequote all
battered said:
Yes we are that stupid.
Smoking has declined.
Smokers smoke less post ban than before.

No ranting required.
If this is the case it would be a great thing but personally speaking I am seeing more young people smoking cigarette or vapours.

There are more outside smoking then there is the the bar.

Hopefully the national statistics show this to not be the case.

carinaman

21,329 posts

173 months

Friday 29th July 2016
quotequote all
Tobacco sponsorship in motor sport has left quite some legacy:

https://www.youtube.com/watch?v=WLwGMewPQQI

TheLuke

2,218 posts

142 months

Friday 29th July 2016
quotequote all
The amount of other threads I would rather read than this drivel.

Yex 450

4,583 posts

221 months

Friday 29th July 2016
quotequote all
iphonedyou said:
Isn't (or wasn't, until recently?) the base colour Marlboro Red, rather than a Ferrari red?

Really interesting branding.

On a further Geek note.............does the bar code on the Ferrari actually scan to read Marlboro ?

Smitters

4,004 posts

158 months

Friday 29th July 2016
quotequote all
My OHs Dad has bought a personalised plate for each of his grandkids. Some are easier than others to achieve and my lad's ended up being initials instead of a name. So naturally when given some options, I went for N555... Unsurprising to mates who know (and know I've owned two Imprezas). Everyone else is indifferent, but I like the nerdy link.