RE: Range Rover Velar teased
Discussion
I can't get past the fact that the Evoque and Disco Sport are £50K cars with 4-cyl engines.
If the Velar has an in-line 6-cyl then this could be exactly what I would have been interested in EXCEPT it's going to end up even more expensive making the German SUVs seem even better value.
Still, I'm for more choice so I'm looking forward to seeing this in the flesh. I'm glad LandRover is so successful.
If the Velar has an in-line 6-cyl then this could be exactly what I would have been interested in EXCEPT it's going to end up even more expensive making the German SUVs seem even better value.
Still, I'm for more choice so I'm looking forward to seeing this in the flesh. I'm glad LandRover is so successful.
king Defender Land Rover?! 
I for one think it looks ok, I'd certainly be interested as the RRS is just too big for some British parking scenarios - it really is.
My only issue (and it's a big one) is width - how wide will this damn thing be?
The RRS is incredibly wide, the Evoque is almost as wide as it's long, and the Jaguar F Pace (different manufacturer I know) is just ridiculous.
My only issue (and it's a big one) is width - how wide will this damn thing be?
The RRS is incredibly wide, the Evoque is almost as wide as it's long, and the Jaguar F Pace (different manufacturer I know) is just ridiculous.
Evilex said:
Most absolutely this. Stop tooling around, LR. Release a world-class replacement for the Defender. That's where the gaping space in your model line up REALLY is.
Well it's not really is it. The Defender sold in relatively small but steady numbers to the same people that have always bought them. This isn't really that profitable, and the only reason the Defender actually made any financial sense, was the fact it's design, development and tooling was probably paid off about 50 years ago. Ignoring all the issues with modern crash regs etc, a new Defender in the same mould as the original won't make money. There aren't enough people in the world who want a car like the old Defender to warrant the cost of developing a new one.
Hoofy said:
popeyewhite said:
petemurphy said:
skidskid said:
They arent Range Rovers, merely Land Rovers. Its a badge snob thing.
no its a 7 seats versus 5 thingRacerMike said:
There aren't enough people in the world who want a car like the old Defender to warrant the cost of developing a new one.
Exactly, I'm betting that the new Defender will be a 'lifestyle' type vehicle - it'll have a 'rufty-tufty' vibe going on, but will fit very neatly in to the current range of JLR aspirational premium products.popeyewhite said:
PhantomPH said:
petemurphy said:
popeyewhite said:
No it's a basic utilitarian off-road looking vehicle versus an utterly pointless Chelsea tractor.
why is it pointless do tell
(Bloody phone!!)JLR nearly went bust a few times selling good, cheap 4x4's to farmers, they now make lots of money selling expensive premium lifestyle SUV's to rich city folk. I don't know how or why SUV's have become so popular, probably something to do with our American cousins and I really can't see the point of them either but I can certainly see which makes more financial sense for a company that makes money by selling cars.
Edited by Guvernator on Wednesday 22 February 11:50
RacerMike said:
Evilex said:
Most absolutely this. Stop tooling around, LR. Release a world-class replacement for the Defender. That's where the gaping space in your model line up REALLY is.
Well it's not really is it. The Defender sold in relatively small but steady numbers to the same people that have always bought them. This isn't really that profitable, and the only reason the Defender actually made any financial sense, was the fact it's design, development and tooling was probably paid off about 50 years ago. Ignoring all the issues with modern crash regs etc, a new Defender in the same mould as the original won't make money. There aren't enough people in the world who want a car like the old Defender to warrant the cost of developing a new one.
Just chewing the fat but I think the risk for JLR regarding the Defender is that their reputation 'DNA' appears to all come from it. The Land Rover brand still has tough ability primarily in its 'floor pans' (Even if the Evoque is available as a less able model)
OK the Defender may not have been a big money-spinner but it was a kind of utilitarian off-road 'halo' model. Take it away and initially it will have no impact act all but I think there's a risk that the Land Rover brand could lose its unique selling point longer term as it has nothing 'stand out' to attract it compared to a bucket of other SUV's..
Image is a very fickle business..
OK the Defender may not have been a big money-spinner but it was a kind of utilitarian off-road 'halo' model. Take it away and initially it will have no impact act all but I think there's a risk that the Land Rover brand could lose its unique selling point longer term as it has nothing 'stand out' to attract it compared to a bucket of other SUV's..
Image is a very fickle business..
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