RE: Is the Alfa Romeo Giulia good enough? PH Blog

RE: Is the Alfa Romeo Giulia good enough? PH Blog

Saturday 25th February 2017

Is the Alfa Romeo Giulia good enough? PH Blog

Does Alfa Romeo's new four-door cut it as both a well-dressed rep and an M3-chasing super saloon?



Now I've finally driven the Alfa Romeo Giulia here in the UK I feel qualified to answer that 'dare we hope' question: is it any good? My Tweeted response to a fellow journo who'd somehow managed to spend all day in the Quadrifoglio version (git) and wanted to know what the bread and butter petrol and diesels were like was perhaps tinged with envy: "Petrol - pretty but not that fast. Diesel - pretty but sounds like a tractor."

Really quite appealing inside too
Really quite appealing inside too
Proper review to follow - promise - but you might be fearing from that it's yet another case of huge expectation that an Alfa Romeo will deliver being dashed at the final fence. We've been waiting long enough after all - the 156 and 159 looked ace, but when you're up against the 3 Series and your sales pitch is emotive and based on sporting pedigree you need more than slick styling.

Credit to FCA for investing in a rear-wheel drive platform on which Alfa Romeo could build a proper contender, assuming it could be bothered with the fiddly stuff like calibration, ensuring it held together and making sure the dealerships are slick enough to win folk over from the Germans. Credit also due to Jaguar for doing the same with the (recently updated) XE, widening the pool for repmobiles with a hint of glamour and a vaguely sporty twist. Even when fitted with a BIK-friendly eco diesel.

FWD in a fancy frock wasn't going to cut it this time was it.

Tempting as it was to gravitate toward the Quadrifoglio (VERY tempting) I'm actually quite glad I was far enough down the queue to start with the 2.0 petrol and 2.2 diesel four-cylinder cars most 'real' customers will be buying. These start in the low 30s, were specced into the low 40s for our test drive and represent Alfa Romeo's attack on the core mid-range 3 Series, C-Class, A4 and XE alternatives.

And there's that badge...
And there's that badge...
It'll take some forensic number crunching to decide whether they add up in the Giulia's favour but the good news is at a very basic level - the few seconds from bum hitting seat to first gripping the wheel and taking in your surroundings - the Alfa Romeo scores some major hits. This having already impressed with the exterior looks, which even in 'normal' trim like the 'Super' spec cars we drove manage to look significantly sexier and sportier than anything else at this price. Your A4 might have a snazzy 'Virtual Cockpit' and well-damped action on the minor switchgear. But the Giulia has the head-turning appeal to make it look pretty frumpy, even if you specced it up to S Line with all the trimmings. In a sector where image is key this is going to matter. But only if the car and ownership experience can live up to it.

First impressions are promising enough to say hold off ticking the box for a 320d or XE until you've at least considered the Italian alternative. And that's not something we've been able to say for some time.

And I only had the briefest of goes in the Quadrifoglio. But even from that it feels proper.

Dare we hope? Just possibly.

 

 

 

 

Author
Discussion

JMF894

Original Poster:

5,494 posts

155 months

Friday 24th February 2017
quotequote all
Saw my first Quadrifoglio on the road the other day.

Was quite sweet.

I hope it hits the spot this time.

HardMiles

317 posts

86 months

Friday 24th February 2017
quotequote all
Saw one outside the Slough dealership today (living the dream) and it looked truly stunning for a jazzed up rep-mobile. To put this into perspective, I am a "rep" and a BMW fan, this would certainly be all over my radar. Hoping that in a few years time, the quad is within reach as a weekend toy. Just gotta hope enough people buy them to stop them being extra rare! Go Alfa!!!

kambites

67,543 posts

221 months

Friday 24th February 2017
quotequote all
There must be something wrong with my eyes because I don't get the "pretty" thing. Except for the Alfa nose, it looks like every other blobby mess in this sector.

Quickmoose

4,488 posts

123 months

Friday 24th February 2017
quotequote all
kambites said:
There must be something wrong with my eyes because I don't get the "pretty" thing. Except for the Alfa nose, it looks like every other blobby mess in this sector.
That's an accurate yet interesting point.

Cover up the nose on any of the segment's cars and they all adhere to the same smart, but formulaic 3 box saloons. Not much surprise there though really. All need good wheels to offset the weight of their designs and large arhes...
If you accept that from front axle aft they all are so-so, then the face..the brand definer... is pretty key. And here Alfa have marketing gold with the shield grille, on par or bettering the ever present kidneys.
If you're interested enough to consider the rest, then Jag, Benz, BMW amd Alfa DO have their own surface treatment and again, the subtle, curvey, non-jarring creases on the Alfa are good, if a little heavy. It fails (if you can call it that) at the rear where it gets a bit Maserati or far eastern....but very few of the competition win here either, being bland or just plain annoying (Benz's blinding lights!)

Overall, no game changing aesthetics, but certainly 'current' and smart... and with THAT face, off to a good start imo.

If nothing else it's properly competing it seems from a quality and driving perspective as opposed to just looking good. That HAS to be a good thing.

kambites

67,543 posts

221 months

Friday 24th February 2017
quotequote all
Yeah it's certainly not an ugly car, at least by the (IMO poor) standards of the cometition; just a bland one.

ZesPak

24,427 posts

196 months

Friday 24th February 2017
quotequote all
Quickmoose said:
That's an accurate yet interesting point.

Cover up the nose on any of the segment's cars and they all adhere to the same smart, but formulaic 3 box saloons. Not much surprise there though really. All need good wheels to offset the weight of their designs and large arhes...
If you accept that from front axle aft they all are so-so, then the face..the brand definer... is pretty key. And here Alfa have marketing gold with the shield grille, on par or bettering the ever present kidneys.
If you're interested enough to consider the rest, then Jag, Benz, BMW amd Alfa DO have their own surface treatment and again, the subtle, curvey, non-jarring creases on the Alfa are good, if a little heavy. It fails (if you can call it that) at the rear where it gets a bit Maserati or far eastern....but very few of the competition win here either, being bland or just plain annoying (Benz's blinding lights!)

Overall, no game changing aesthetics, but certainly 'current' and smart... and with THAT face, off to a good start imo.

If nothing else it's properly competing it seems from a quality and driving perspective as opposed to just looking good. That HAS to be a good thing.
To quote a well known petrolhead about another Alfa:
"Look at Keira Knightley, she's just an ironing board with a face and she works."

I'm a fan of Mercedes' current design language. I own an XF but I find the XE to be very... generic, almost dull, just like an A4. BMW just... no.
This Alfa strikes all the right chords for me. It did have to grow on me for some time but now when I see it, I really think it's a very pretty car.

All of this is in the eye of the beholder of course, but I do wonder on seeing a 3-series (or better still, 3 GT) and wonder: how many would they have sold if it didn't have the BMW badge on the front.


kambites

67,543 posts

221 months

Friday 24th February 2017
quotequote all
ZesPak said:
I'm a fan of Mercedes' current design language. I own an XF but I find the XE to be very... generic, almost dull, just like an A4. BMW just... no.
This Alfa strikes all the right chords for me. It did have to grow on me for some time but now when I see it, I really think it's a very pretty car.
It's funny because (by the standard of the class) I like the XE and find this thoroughly generic and dull. The XE is the one car in this class I might use the word "pretty" to describe, albeit grudgingly.

Having said that, I'm trying to think of the last Italian car I liked the styling of and struggling. Maybe the 8C?

Edited by kambites on Friday 24th February 20:47

Highway Star

3,576 posts

231 months

Friday 24th February 2017
quotequote all
Quickmoose said:
That's an accurate yet interesting point.

Cover up the nose on any of the segment's cars and they all adhere to the same smart, but formulaic 3 box saloons. Not much surprise there though really. All need good wheels to offset the weight of their designs and large arhes...
If you accept that from front axle aft they all are so-so, then the face..the brand definer... is pretty key. And here Alfa have marketing gold with the shield grille, on par or bettering the ever present kidneys.
If you're interested enough to consider the rest, then Jag, Benz, BMW amd Alfa DO have their own surface treatment and again, the subtle, curvey, non-jarring creases on the Alfa are good, if a little heavy. It fails (if you can call it that) at the rear where it gets a bit Maserati or far eastern....but very few of the competition win here either, being bland or just plain annoying (Benz's blinding lights!)

Overall, no game changing aesthetics, but certainly 'current' and smart... and with THAT face, off to a good start imo.

If nothing else it's properly competing it seems from a quality and driving perspective as opposed to just looking good. That HAS to be a good thing.
Agreed, pretty much. The best looking of the segment for me. I'm down to go to a dealer launch of the Veloce model, which with 280hp might well be my next day-to-day car in a few years after the vRS serves its time. Either that or the Quadrofoglio depreciates so heavily it comes into my price range. Having sat inside them all, far prefer the Alfa's interior to the BMW or Merc and its boot seems a lot larger than the 159.

anonymous-user

54 months

Friday 24th February 2017
quotequote all
kambites said:
There must be something wrong with my eyes because I don't get the "pretty" thing. Except for the Alfa nose, it looks like every other blobby mess in this sector.
I'm glad I'm not the only one thinking this. It's utterly generic from the side, as they've all become. I saw a new 5 series in person the other day, and approached it side on. Wasn't sure it wasn't the new and extra bland XF until I got fairly close. Everything seems to not only have the same basic proportions but also very similar shapes to the DLO and very similar surface treatment too.

JohnGoodridge

529 posts

195 months

Friday 24th February 2017
quotequote all
Like it. Followed a red one up the road tonight. With lights on it had more than a little Maserati GranTurismo about it IMHO. It was dark though. biggrin

Oilchange

8,442 posts

260 months

Friday 24th February 2017
quotequote all
I want a Quadrifoglio.

In red please.

blugnu

1,523 posts

241 months

Friday 24th February 2017
quotequote all
I agree with regard to the styling. I loved my 156, and it looked like nothing else. The rear of this in particular could be a BMW, Audi or Jag. I drive past one parked up outside a restaurant a few times a week (it's replaced a 159) and even as an ex-Alfa owner and therefore confirmed Alfa-fan, I sometimes don't realise what it is.

iSore

4,011 posts

144 months

Friday 24th February 2017
quotequote all
ZesPak said:
To quote a well known petrolhead about another Alfa:
"Look at Keira Knightley, she's just an ironing board with a face and she works."

I'm a fan of Mercedes' current design language. I own an XF but I find the XE to be very... generic, almost dull, just like an A4. BMW just... no.
This Alfa strikes all the right chords for me. It did have to grow on me for some time but now when I see it, I really think it's a very pretty car.

All of this is in the eye of the beholder of course, but I do wonder on seeing a 3-series (or better still, 3 GT) and wonder: how many would they have sold if it didn't have the BMW badge on the front.
Agreed almost 100%.

I've had BMW's for 20 years but wouldn't even consider an F30. Yes they drive nice but the interior is a mess and they're just everywhere - but in the way Sierras were everywhere. There's nothing WOW or special about it at all.
The A4 is okay, but does anyone even notice them now?
XE? Not a bad effort and prettier than the above. Looks great in the dark green with big wheels. Looks st in Grandad maroon with the standard rims.
The C Class? Such a pretty car. They really got this right both inside and out. Realistically, it would be my choice were I in the market. It looks worth the money.

But I saw a Giulia the other day on the Dronfield bypass, dark metallic blue 2.0 or a diesel and it looks fabulous on the road in motion. It will never be a default choice, and all the better for it.

Evilex

512 posts

104 months

Friday 24th February 2017
quotequote all
I saw my first one today. On the hard shoulder. AA van in attendance.

No I'm not baiting. It really was.

I distinctly recall a (then) brand-new 156 selespeed leaving it's owner stuck at 45° across an A road due to some bizarre 'box malfunction. I swore I'd never touch one after that. Alas that the Mrs. has bought a Mito. Don't much like that, either. IMO, they've still got work to do to rebuild/reinforce their brand image.

doogle83

758 posts

147 months

Friday 24th February 2017
quotequote all
I think they look great... Just wish they made a Wagon flavour too!

woody166

251 posts

108 months

Friday 24th February 2017
quotequote all
Well, Alfa have a habit of bringing new tech to market on the back of the 6th form School project. The Selespeed was a good example. A classic example of providing a solution for a problem that never existed. The Giulia however, I love, and looks great in the flesh. Saw a 4c the other day too and that looks like the dogs baws. Alfa is on a role and long may it continue.

thenomis

19 posts

123 months

Saturday 25th February 2017
quotequote all
Even as an Alfa fan, I got the whole 'hang on it doesn't look that great' feeling...

Then I saw one in the metal. Just a bog standard hire car at Geneva airport. Looked fantastic and when I pointed it out, the people I was with went over and were commenting on how good it looked.

It's a very smart looking car. And sounds like it drives well. So, maybe it does or doesn't beat the usual suspects, but bravo Alfa.

Mr Tidy

22,250 posts

127 months

Saturday 25th February 2017
quotequote all
I'm quite glad there is more choice in this sector.

And bravo to Alfa for actually making the Giulia RWD!

But if you want RWD with a manual gearbox you can only have a 3 Series or an XE diesel - otherwise it's auto/flappy-paddles all the way, so not for me thanks!

DukeDickson

4,721 posts

213 months

Saturday 25th February 2017
quotequote all
kambites said:
ZesPak said:
I'm a fan of Mercedes' current design language. I own an XF but I find the XE to be very... generic, almost dull, just like an A4. BMW just... no.
This Alfa strikes all the right chords for me. It did have to grow on me for some time but now when I see it, I really think it's a very pretty car.
It's funny because (by the standard of the class) I like the XE and find this thoroughly generic and dull. The XE is the one car in this class I might use the word "pretty" to describe, albeit grudgingly.

Having said that, I'm trying to think of the last Italian car I liked the styling of and struggling. Maybe the 8C?

Edited by kambites on Friday 24th February 20:47
The XE looks as reasonable and yet probably slightly missing as all of the others confused. IMHO it looks a bit wrong, uncomfortably proportioned and somewhere between I wanna be adored, I want to be the man and they all do it so why shouldn't I.


Probably about 3 or 4 people who might end up with something other than the default Co Car choice might want something genuinely different - the other 99% just want a bit of something, be that cheap, fast, German and so on.

So, why be different to make in all likelihood little or no money, whatever the right/wrong of that is?

Beardo

262 posts

179 months

Saturday 25th February 2017
quotequote all
These do look like the only realistic choice to replace my 9-5 in a few years time. Something about that front view really reminds me of my car, actually. Maybe that it's not actually all that nice to look at, but it is, at least, interesting compared to its direct competition? I don't know, but I can't stop eyeing them up!