RE: Lotus Emeya finishes testing, looks great doing it
Discussion
I am constantly baffled by the whole "Lotus is making money, therefore it's fine" argument. I'm not arguing that there's a business case for this blob. I'm sure it makes perfect financial sense.
I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
I rode past one of these on my motorbike on Tuesday, it was queuing in traffic on The Old Kent Road in London. On German number plates. As I came up behind it I wasn't sure what it was an assumed it was most likely some sort of new KIA as that's what the styling most reminded me of. I only noticed the Lotus wording across the back as came up next to it. It's very bland! Plain and looks rather tacky, especially around the front and lights. Without the Lotus badge it could easily been one of the very many cheapo looking Chinese cars that are gaining sales.
Real shame that all of our British sports/performance derived marques are being forced to churn out huge SUVs and monster electric wagons - Lotus, Jaguar, Aston Martin etc. I was looking at some of the classic Jaguar sports saloons the other day and thinking how classy they looked. How have we gone from the Jaguar S-Type of the 1960s to the F-Pace SVR, a journey from class to noisy, showy off bling in 60 years! Now even Lotus has ditched it's (lightweight fun) heritage in the face of demand for huge SUVs and heavyweight electric saloons. I know they're responding to a commercial reality but how did we all lose our taste for classy cars? What made us move in to oversized cars adorned in tacky bling and festooned in an array of LED lights inside and out?
Real shame that all of our British sports/performance derived marques are being forced to churn out huge SUVs and monster electric wagons - Lotus, Jaguar, Aston Martin etc. I was looking at some of the classic Jaguar sports saloons the other day and thinking how classy they looked. How have we gone from the Jaguar S-Type of the 1960s to the F-Pace SVR, a journey from class to noisy, showy off bling in 60 years! Now even Lotus has ditched it's (lightweight fun) heritage in the face of demand for huge SUVs and heavyweight electric saloons. I know they're responding to a commercial reality but how did we all lose our taste for classy cars? What made us move in to oversized cars adorned in tacky bling and festooned in an array of LED lights inside and out?
Ideology is an interesting one, this isn't even the same company as the one that makes sports cars. Lotus cars (Group) is split into three different companies all with different headquarters but all trading off of the Lotus brand, other than the badge, they share very little, even if the are sold in the same showroom.
corcoran said:
The design's a bit too Geely for me (see Volvo, Polestar, MG, et al); but hopeful this keeps the brand moving forwards and there's new core Lotus product on the way!
The core product is the Evija, which has, without selling a single unit, already fulfilled its purpose of being an unattainable halo car with which to sell fat, Lotus-badged Geely products. Just a lowered Eletre, I can't see the point. I thought no-one bought saloons and everyone liked SUVs these days?
I would always prefer a fast saloon or estate to an SUV but in this case I think the Eletre is a better looking SUV than the Emeya is a saloon.
And do the names really have to be so pretentious? Sad times for an admirer of the cars Lotus used to make.
I would always prefer a fast saloon or estate to an SUV but in this case I think the Eletre is a better looking SUV than the Emeya is a saloon.
And do the names really have to be so pretentious? Sad times for an admirer of the cars Lotus used to make.
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