RE: Subaru Quits WRC

Author
Discussion

mightymouse

1,438 posts

229 months

Tuesday 16th December 2008
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jcwuk said:
Ford and Citroen are to follow next according to Sky.
Thought Ford had commited to WRC for next year, according to Motorsport News last week.
Could all change of course.....

aeropilot

34,680 posts

228 months

Tuesday 16th December 2008
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Turbobanana said:
Lax Power said:
Hopefully this will spell the end for the WRC as we know it.

Goodbye to the days of spectators squashed into tiny areas 200 yards from the actual stage, £20 per person to go into public forest and 3 stages per leg in daylight because you can't see the sponsorship at night.

Fingers crossed this will bring less expensive cars (RWD) which are more spectacular to watch and sound far better (no turbos).

Dare I say it, we may even see the cars driving on stages covered with ice even if they haven't had 6months to test on it first!
Well said that man. I haven't been to the forests since the days when the Lombard RAC Rally was actually a UK-wide event, not just a few square miles in South Wales. A return to basics, if managed correctly, could be the breath of fresh air worldwide motorsport needs.
Indeed, but I won't hold my breath with 'ol Spanky at the helm.
If anyone can continue to feck things up, he can.

andyps

7,817 posts

283 months

Tuesday 16th December 2008
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bromers2 said:
Ironic isn't it - when things are going t*ts up you really should be spending more money on marketing not withdrawing it.
Absolutely, trouble is when you haven't got it you can't spend it. Not sure how much Suzuki or Subaru have mind you.

Particularly for Subaru, who have built a reputation based on rallying it is concerning, but then they have been aiming to move away from a dependence on that image recently, hence the design of the current Impreza. The shame is that the design doesn't have much appeal to anyone unless it has a large turbo'd engine and 4wd.

Goochie

5,663 posts

220 months

Tuesday 16th December 2008
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I think Subaru have already gained almost all of the marketing advatage from the WRC - They'd probably done that by the end of the 90's.

The Impreza has now shed the "farmer's car" image it had before then and it wont go back to that any time soon.

Given that WRC isnt' even shown on mainstream TV these days, I dont think missing a year or two will do them any harm.

spoonoff

361 posts

199 months

Tuesday 16th December 2008
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End of an era- devastated!

Turbobanana

6,293 posts

202 months

Tuesday 16th December 2008
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Goochie said:
Given that WRC isnt' even shown on mainstream TV these days, I dont think missing a year or two will do them any harm.
Er... good point

andyps

7,817 posts

283 months

Tuesday 16th December 2008
quotequote all
Goochie said:
I think Subaru have already gained almost all of the marketing advatage from the WRC - They'd probably done that by the end of the 90's.

The Impreza has now shed the "farmer's car" image it had before then and it wont go back to that any time soon.

Given that WRC isnt' even shown on mainstream TV these days, I dont think missing a year or two will do them any harm.
You are right in some respects, the lack of coverage being the main issue. The reputation will continue for a while, but not indefintely. Problem then is that that reputation could cost more to rebuild after a break than to maintain in the meantime. But that could be affected by the priorities of Subaru.

They have been clever marketers, however, in that they have built the rallying reputation without harming the image which makes the Legacy popular with some - although probably not enough - groups of people.

rockystarr

122 posts

189 months

Tuesday 16th December 2008
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rubystone said:
rockystarr said:
Phil Dicky said:
Thats a massive blow to the sport, its looking grim for alot of motorsports now, how long before BTCC start loosing teams?
Bad I know, but the BTCC have a couple of new teams for next season, one of which is a Fordsmile
That's a privateer team - Ford have made it clear no backing from them
True, but a new team is better than nothing and it will be interesting to see how competitive the focus is.

willcrookz

10,537 posts

195 months

Tuesday 16th December 2008
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Bring on the Wall! (of FWD Subarus) tongue out

DRIFT KING

172 posts

190 months

Tuesday 16th December 2008
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There could be a good thing leaving WRC because...

The Impreza hatchback was derived from the WRC... maybe the saloon Impreza will be back?

(I like the saloon better)

All IMO obviously

bromers2

1,867 posts

251 months

Tuesday 16th December 2008
quotequote all
Goochie said:
I think Subaru have already gained almost all of the marketing advatage from the WRC - They'd probably done that by the end of the 90's.

The Impreza has now shed the "farmer's car" image it had before then and it wont go back to that any time soon.

Given that WRC isnt' even shown on mainstream TV these days, I dont think missing a year or two will do them any harm.
If WRC is still around in a couple of years ...........

I would imagine it is pretty high up on Ford's agenda to be thinking of quitting too.

Can WRC exist if there are no manufacturers involved ? (Same question for F1 too !!)

cvegas

323 posts

204 months

Tuesday 16th December 2008
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The new Impreza has been a failure both dynamically and in terms of looks. What could have saved it from obscurity is devllopmennt and exposure through rallying. I think Subaru mught not survive this economic crisis.

Goochie

5,663 posts

220 months

Tuesday 16th December 2008
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The long term problem with the Impreza is that once people forget the rally heritage, it will be seen simply as a "boy racer's" car with silly gold wheels.

tim2100

6,280 posts

258 months

Tuesday 16th December 2008
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So Pro-drive will no longer have the subaru rally team...

Will this open doors for Pro-drive to enter F1 with its now spare facitilies....?

KM2

272 posts

216 months

Tuesday 16th December 2008
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It is definitely sad to see them go. The question is, will it have a dramatic impact on them selling their road cars? Probably not, at least not in the short run. And if they are smart, not later, either. I cannot say for sure but I do not see a massive decline in Evo sales since they left. And Audi is in part still trading off the rally heritage that stoped decades ago. The quattro has become a concept all of its own and the direct relationship to racing is no longer necessary. It's definitely best to make the transition, while you're still close to the top of the game.

The other question is whether Toyota (part owners of Subaru) or Subaru have got the foresight and stamina to build Subaru into a brand, which builds off their past rallying glories but adds layers of extra appeal also for the buyers, who do not and never will know of their rallying past. Maybe the RWD AE86 replacement, to be sold both as a Toyota and Subaru could be a way there, who knows. Their current product offering definitely isn't.

waynepixel

3,972 posts

225 months

Tuesday 16th December 2008
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Really sad news, for me Subaru pulling out of the WRC is like Ferrari or Mclaren pulling out of F1. The WRC is dead, Long live the WRC.

ingham

110 posts

234 months

Tuesday 16th December 2008
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The withdrawal of Subaru and Suzuki in the last 24 hours leaves just two manufacturers in the sport - Citroen and Ford.
how long till they pull out?
then wrc is dead!

mat205125

17,790 posts

214 months

Tuesday 16th December 2008
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mainaman said:
Sad day,but i don't think that there is MUCH room for cost-cutting measures in WRC.While very expensive(300k?),the cars are not very high-tech(seam-welded original steel bodyshell!) and cost-no-object by motorsport standards,the gap between the road-going STI and the racer is not huge.A far-cry from the mad days of Group B...

Not high tech?

Similar to the road car?

Group B cars are as advanced as a Masey Ferserson next to a WRC car. Don't confuse moving engines and radiators about inside a GRP siloette bodyshell as being high tech. Group B cars were monsters! Largely down to crude football sized turbos and drivetrain off of the farmyard. The original Quattro didn't even have a centre diff.

WRC regs are well defined, and closely monitored. That doesn't make the car any less technologically advanced. Only F1 and DTM are more high tech than WRC! You argue that a WRC is packed with more technology than an F1 car with all the clever turbo managment technology, and electronic differentials.

otolith

56,214 posts

205 months

Tuesday 16th December 2008
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With governments using legislation and taxation to kill the roadgoing performance car, motorsport becomes less attractive to manufacturers - if you want to be seen as a "socially responsible" purveyor of friendly little eco-boxes to sensible shoe wearing yoghurt-knitters, do you really want your name on a flame-spitting gravel beast?

If the EU's plans to restrict fleet CO2 outputs come to fruition, I think the Japanese manufacturers will simply stop selling affordable performance cars here. Subaru have been trying to get out of the rally rep market since the launch of the new Impreza, Honda's Euro Type-R is a minimal investment token effort and I wouldn't be surprised to see Mazda drop the RX-8 in Europe and move to diesel powered MPS models. Depressing. The EU is corrupt and protectionist enough that domestic manufacturers may get a loophole, for a while - let's get excited about those diesel four-pots.

Neil G60

692 posts

225 months

Tuesday 16th December 2008
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So sad given that the new Impreza is receiving such a luke warm reception anyway. This surely can’t help matters. I’m sure they’ll be back though