Caterham Harrods
Discussion
Just dropped on their site this morning looking for something else, new video on Youtube also
http://uk.caterhamcars.com/cars/caterham-signature
Yours for £60k
http://uk.caterhamcars.com/cars/caterham-signature
Yours for £60k
Yep we've been discussing it on the Facebook pages too.
I have to say it looks very nice, but for the life of me I can't work out which model it is, an SV 620s perhaps?
I think that Caterham have gone all out to highlight the bespoke nature of the options, and seem to be deliberately avoiding the obvious as to what engine and gearbox it has!
Of course the type of buyer they are looking for with this model probably won't car anyway, so perhaps they are spot on.
I also think that the dowload brochure is magnificent, and perfect execution for the up market nature.
Top work CC!
I have to say it looks very nice, but for the life of me I can't work out which model it is, an SV 620s perhaps?
I think that Caterham have gone all out to highlight the bespoke nature of the options, and seem to be deliberately avoiding the obvious as to what engine and gearbox it has!
Of course the type of buyer they are looking for with this model probably won't car anyway, so perhaps they are spot on.
I also think that the dowload brochure is magnificent, and perfect execution for the up market nature.
Top work CC!
subirg said:
Well done Caterham! Opens up a completely new market segment. Lots of other manufacturers are doing this so it's fair that Caterham should have a go. If it helps the business thrive, then it can only be a good thing.
Maybe they think customers for this won't worry about being overcharged for poor quality and service?Crossflow Kid said:
Oh dear. Of all the places to choose to "partner" the Seven they chose the Knightsbridge Souk.
How very tacky.
Totally agree. If they really felt the need to partner with some brands to try and drive sales of customised interiors/exteriors, then I really hope they could have found another company that at least had some cross over with Caterham's brand values.How very tacky.
hufggfg said:
Crossflow Kid said:
Oh dear. Of all the places to choose to "partner" the Seven they chose the Knightsbridge Souk.
How very tacky.
Totally agree. If they really felt the need to partner with some brands to try and drive sales of customised interiors/exteriors, then I really hope they could have found another company that at least had some cross over with Caterham's brand values.How very tacky.
Comes flat packed, assemble it to a wobbly conclusion with an Allen key and jeopardise your marriage in the process.
Tongue in cheek from me; actually I rather like it, as I did the Sprint.Variation on the original theme is an infinitely cheaper strategy - and much more sensible than trying something really daft, like ..oh, I dunno..trying F1 ? I don't see the latest idea as any more ill advised than Aston Martin effectively having three body shapes (DB4, DBS and DB7 ) in last 50 odd years, Morgan three( 4/4, three wheeler and the Aero 8)in last millennium , BMW's Neue Klasse being the dominant style until The Great Bangle madness ;and even Ferrari's junior league stuff is a logical lineage from 308GTB to 488GTB
subirg said:
So much negativity... that'll help the cause no end. Why not try coming up with some useful suggestions rather than relentless bashing?
There are a huge number of threads on here discussing what Caterham could do as a next generation of the Seven, why people love Caterhams etc.I mean, you're right, there seem to be people who will bash any product from almost any company because it's not a their perfect (albeit impossible car) for £2.50, but there are lots of us who are hugely supportive of companies doing great things, but groan when they do things that just seem to be totally marketing led.
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