Wonky vegetables- just another marketing scam?

[kurwa]

Seems like the latest fad, pack up bunch of random normal vegetables and sell them for the same/higher price than just the regular vegetables,

tesco are doing now 5 wonky vegetables for 30p , and people are going nuts that now they can get 5 whole carrots for 30p
http://www.hotukdeals.com/deals/tesco-instore-fill...

..yet.. I could go to aldi/lidl and buy the same regular carrots for even cheaper..

[Fore Left]

Don't think so. You have Hugh Fearnley-Whittingstall to thank for them. Would all go to waste otherwise

http://www.telegraph.co.uk/news/bbc/11966676/Hugh-...

http://www.bbc.co.uk/news/magazine-34647454

[227bhp]

You're comparing apples with oranges, if LidlAldi joined in maybe theirs could be cheaper still.
It is a good idea, but the price differential isn't enough. They tried it at my local Tesco and it lasted about 5 minutes.

[kurwa]

the point is... those '' wonky'' vegetables Do not cost less than the regular ones,even they are marketed as such and by buying them supposedely you are saving the earth, yet in fact the ''normal'' ones at the normal price go to waste because now it's cool to buy the wonky stuff So in the end there is no less waste, but more profits to the stores thanks to this Fad.

[battered]

Old news. Been done before. The main retailers have a tolerance of max% wonky. This leaves them free to buy misshapen ones for the value or smartprice range. Aldi and lidl will probably accept more odd bods but pay nothing. Meanwhile the wholesale and manufacturing buyers will take all the wonky ones you have, if it's getting sliced and diced into soup, nobody much cares.

Once again the retailers are playing the best value card. It works, UK food shoppers are price obsessed.

[ambuletz]

ASDA apparently do a wonky veg box for £3.50 at some of their larger supermarkets. I've no idea how popular they are or how much cheaper they are compared to getting it down the market.

[nikaiyo2]

battered said:

Old news. Been done before. The main retailers have a tolerance of max% wonky. This leaves them free to buy misshapen ones for the value or smartprice range. Aldi and lidl will probably accept more odd bods but pay nothing. Meanwhile the wholesale and manufacturing buyers will take all the wonky ones you have, if it's getting sliced and diced into soup, nobody much cares.

Once again the retailers are playing the best value card. It works, UK food shoppers are price obsessed.

The other reason is shoppers select when they are picking their carrots, the wonky misshapen ones will be the ones left in the tray at the end of the day. Same with all fruit and veg apples etc, we all do it, even sub consciously, its natural you will take the nice looking perfect one over the bruised lumpen one.

[Gaz3376]

The ASDA wonky veg boxes are rubbish. Most of it looked like run of the mill veg except for the peppers that we rotten and the amount of veg you got for the money wasnt anything special.