Popup Adverts FAQ
Discussion
Why does PistonHeads host popup adverts?
To put it simply - for the money. PistonHeads is a business and pays my mortgage. Like any other businessman I'd like to improve my lot.
I turn away a lot of popup campaigns because I don't want to create too much of an irritation factor. However if I get approached with a proposal for a campaign that is relavent to the site and lucrative then I have to weigh up the pros and cons and some times I will accept the campaign.
Overheads
PH is now the UK's most popular 'Recreational Automotive' site (source: HitWise) and as such incurs significant hosting costs each year.
Gone are the days where it shared a server with hundreds of other sites. Each month the site is viewed by over 400,000 unique users, gobbling up over 600GB in data transfer and serves around 20 million pages. Ongoing investment in servers, firewalls, backup systems and bandwidth is essential to keep things running quickly and smoothly.
Growth
If you enjoy what PH has become from such tiny beginnings then you'll appreciate that we can all have more fun still if we can grow the site and faclities further.
Future enhancements to the site are totally dependent on the success of PH as a business. PH has no external investors. I started it, I invested quite significantly initially and now I'm trying to reap the rewards.
Popup ads are really irritating - why do companies want them?
Well targeted popup ads - e.g. car ads on PH - work very well despite the irritation factor.
I'm getting them all the time!
Typically the ads are set up to be shown to you a maximum of once or twice per day. Typically cookies are used to stop you seeing them multiple times. If you've turned cookies off then the browser can't keep a record that you've seen the ad before.
Fine! I'll just turn on a popup blocker
I can understand your desire to do that. Hopefully the popups here will be of interest to you and/or be shown to you infrequently so perhaps you'll stick with it.
If not then hopefully enough of the other readers of the site will see the adverts and our advertisers will still get the response rates they need.
To put it simply - for the money. PistonHeads is a business and pays my mortgage. Like any other businessman I'd like to improve my lot.
I turn away a lot of popup campaigns because I don't want to create too much of an irritation factor. However if I get approached with a proposal for a campaign that is relavent to the site and lucrative then I have to weigh up the pros and cons and some times I will accept the campaign.
Overheads
PH is now the UK's most popular 'Recreational Automotive' site (source: HitWise) and as such incurs significant hosting costs each year.
Gone are the days where it shared a server with hundreds of other sites. Each month the site is viewed by over 400,000 unique users, gobbling up over 600GB in data transfer and serves around 20 million pages. Ongoing investment in servers, firewalls, backup systems and bandwidth is essential to keep things running quickly and smoothly.
Growth
If you enjoy what PH has become from such tiny beginnings then you'll appreciate that we can all have more fun still if we can grow the site and faclities further.
Future enhancements to the site are totally dependent on the success of PH as a business. PH has no external investors. I started it, I invested quite significantly initially and now I'm trying to reap the rewards.
Popup ads are really irritating - why do companies want them?
Well targeted popup ads - e.g. car ads on PH - work very well despite the irritation factor.
I'm getting them all the time!
Typically the ads are set up to be shown to you a maximum of once or twice per day. Typically cookies are used to stop you seeing them multiple times. If you've turned cookies off then the browser can't keep a record that you've seen the ad before.
Fine! I'll just turn on a popup blocker
I can understand your desire to do that. Hopefully the popups here will be of interest to you and/or be shown to you infrequently so perhaps you'll stick with it.
If not then hopefully enough of the other readers of the site will see the adverts and our advertisers will still get the response rates they need.
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