Option prices on McLaren's, are they just daft???
Discussion
Before I start I just want to say I love Mclaren's but I do wonder how marketing come up with their pricing sometimes. Check out the cost of the paint on this LT:
http://www.supervettura.com/mclaren-675lt-spider-a...
Could someone please explain why companies charge such prices as only the few would be willing to pay this kind of silly money. Would it not make better sense to price the options more attractively that way more people would spend the money and more revenue would be generated??
http://www.supervettura.com/mclaren-675lt-spider-a...
Could someone please explain why companies charge such prices as only the few would be willing to pay this kind of silly money. Would it not make better sense to price the options more attractively that way more people would spend the money and more revenue would be generated??
The car industry is moving to the budget-airline model. Set a bare-minimum spec and whatever price the market will bear, then rape the wallet for add-ons. Was just looking at the new facelift 2017 Golf, and VW have removed quite a few features that were "free" before and you now have to pay for them (e.g. paint colours).
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Interesting to see they are offering Xcor tickets to space (or near-space) up to 350k feet for ~£125k.
http://www.supervettura.com/spacexc.html
http://www.supervettura.com/spacexc.html
Streetrod said:
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
They do this because they compete (or believe they compete) for customers on base RRP. Once you've decided which brand to go for, you gradually learn the true price of what you want.Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Morgan wanted to charge me £500 to choose the build number displayed on the tiny aluminium plaque in the cockpit (which is now corroding). Bad enough on a car listing at only 32k but the number bore no relation to where in the production run the car was as all of the chassis were already built. It was just to choose which 1" bit of aluminium you want, so it's not just Mclaren who take the pee.
Streetrod said:
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
TVR did that a lot cheaper was exactly m,y first thought when looking at the ad Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
MDL111 said:
Streetrod said:
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
TVR did that a lot cheaper was exactly m,y first thought when looking at the ad Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Sarnie said:
lee_fr200 said:
Idiocy!
I'd rather just get a cheap colour then have it wrapped in that colour changing vinyl probably cost 5k as opposed to 29k
Whilst true, it's just not how people with £400K+ to spend on a car think.........I'd rather just get a cheap colour then have it wrapped in that colour changing vinyl probably cost 5k as opposed to 29k
Streetrod said:
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Totally agree. Whilst I understand that manufacturers need to make a profit from their options, some seem to seize the opportunity to really take the piss and charge out of all proportion to what it costs to produce, particularly wrt anything classed as bespoke.Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
It's concerning how quickly it becomes the norm too - that McLaren colour doesn't look at all outrageous to me as the 918 colour option was £42k IIRC. And you should se the NFGT option prices, I shudder to think what they'll want for a custom colour (I've been warned that it'll be a lot!) when they want £10k to paint a stripe on it. Hence I'm very tempted to get a no cost colour and then wrap it in any design I like, particularly as it sounds like the whole car will require a paint protection wrap anyway.
Daisy Duke said:
Sarnie said:
lee_fr200 said:
Idiocy!
I'd rather just get a cheap colour then have it wrapped in that colour changing vinyl probably cost 5k as opposed to 29k
Whilst true, it's just not how people with £400K+ to spend on a car think.........I'd rather just get a cheap colour then have it wrapped in that colour changing vinyl probably cost 5k as opposed to 29k
Streetrod said:
What bugs me about the paint cost on this car is that you could have ordered the exact same paint on a TVR a number of years ago for a fraction of the cost. You could also have got it on a recent Japanese small car, I cant remember the exact model.
Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
Totally agree. Whilst I understand that manufacturers need to make a profit from their options, some seem to seize the opportunity to really take the piss and charge out of all proportion to what it costs to produce, particularly wrt anything classed as bespoke.Personally I would like options to actually reflect the production costs plus a decent profit for the manufacturer, not the wholesale ripoff we are seeing in the markets at the moment.
And this is not just a McLaren problem, all car makers seem to think this sort of pricing is fair game
It's concerning how quickly it becomes the norm too - that McLaren colour doesn't look at all outrageous to me as the 918 colour option was £42k IIRC. And you should se the NFGT option prices, I shudder to think what they'll want for a custom colour (I've been warned that it'll be a lot!) when they want £10k to paint a stripe on it. Hence I'm very tempted to get a no cost colour and then wrap it in any design I like, particularly as it sounds like the whole car will require a paint protection wrap anyway.
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