Kit car industry and how to revive interest and sales

Kit car industry and how to revive interest and sales

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Discussion

Dreamspeed

230 posts

150 months

Wednesday 25th April 2012
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KDIcarmad said:
I feel your costing are very believable. The idea of selling off unneeded parts is not new and not really possible on a large scale until Ebay. My only question is who are you aim to sell your kits to, marketing is something most kit maker forget about.
Thanks, yes before eBay, this way of helping to finance your car, say 10 years ago, wouldn’t have really been viable. Today it’s easy; in fact I wish I had a few more donor cars!

I’ve own several sports cars, such as Lotus, TVR, Nissan Z’s etc., although great fun, I found they all had many faults, from poor design leading to un-reliability, or poor engine bay access, resulting in £1000 in labour to replace a £10 part, or excessively expensive parts.

Many of these cars were unreliable due to poor placement of mechanical parts, or exposed chassis, resulting in rusty bolts/pipes/out-riggers etc.

So I began to design a car that could solved most, if not all of these problems. The engineering is now finished and I think I have a car which should hold up well for many years, and only cost a few £100 in parts, not £1000’s!

So to try an answer your question, I’d market this car at someone who would like to truly build a car of their own, rather than re-body an existing car. Someone who can appreciate the engineering as much as, or if not more than, the styling. Someone who is feed up with the running costs of TVR’s Lotus’s etc. Someone who doesn’t want a track day car or super 7; a replica or a “Fake” car. Someone who likes the Ultima’s and GD Lola’s but can’t afford those, or feel they’re too much like race cars. LS V8 Crate motors, Porsche 911 gearbox’s, AP brakes and aero-quip parts are all very tasty, but also incredibly expensive. My car will take these parts, if you have the money, but it’s not necessary, you can still build a quick car using donor parts.

The people I’m NOT marketing this car at, are people who can’t see past a flashy paint job. So I’m really looking for people with imagination and have real engineering know how behind them.

I think the best way to sum it up is many people would love to own an exotic supercar, but will never be able to afford one, just like me, so perhaps I could offer a taste of something exotic, which people could be proud of and even improve on, which costs less than 2 sets of Bugatti Veyron tyres.

rhinochopig

17,932 posts

199 months

Wednesday 25th April 2012
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Dreamspeed said:
You are right, this specification of kit car cannot be built for £10K, and you are also right the even “7” style kits cost £10-15K, in their basic form; factory cars even cost twice as much. But a TOTAL budget of say £20,000 is achievable if you follow a few basic rules.

Firstly there are “big” power cars up for sale, such as eBay, going for around £1000. Try it, do a search and see what you can get. Like I’ve mentioned elsewhere on this thread, most of the donor parts for my kit are free, if you sell on the parts you don’t need.

Secondly the body panels will be supplied in a gel-coat colour of your own choice (Basic colours) so there’s no need for a £3000 paint job.

All the glass/door locks/ electric windows/ door rubbers/ roof lining come from one donor car which can be bought for as little as £200; again selling on the parts you don’t want to get your money back, or make a profit (as I did)

Wheels can come from a BMW 3-series, like 18” MV1’s or MV2’s or M3 wheels, for as little as £300 with used tires. But big rubber can be fitted if you have the funds.

95% of the wiring comes from the original Audi donor car, heaters, clocks, dash, stalks, steering, air-con, climate control, stereo, speakers etc. which is all free, IVA compliant and gives the car a factory finished feel.

The lights (Pagani Zonda front/ Saleen S7 bi-turbo rear) can be sourced for a little over £250 and are IVA compliant.

Budget racing seats can be bought for as little as £100 on eBay, other items needed such as rivets, glues, tie-wraps, heat-shrink etc. sourced on the net for a few pounds.

I’m working on a “budget” 2.8 V6 kit, which should supply you with everything else you need, for about £17000, which includes fuel tanks, chassis, fiberglass body panels, adjustable coil over suspension, some coolant and other pipes, extended throttle cable, adjustable pedal set, suspension wishbones and some bracket’s etc.

I made over £1000 profit on my chosen donor cars, which covers the IVA test. So the Kit £17000, donor parts free, IVA covered, £3000 for miscellaneous parts and anything else I haven’t mentioned. Ok, I simplified it a little, but you get the idea.

I’m 5 years into this project, and most of this has been sorted. I’ll keep everyone posted!
Thanks for the reply. Sounds very interesting. I'll keep an eye out for your project thread.

dom9

8,090 posts

210 months

Thursday 26th April 2012
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Dreamspeed - I would agree that people can be critical on PH in general but I think, if you were to put some pictures up, the members on here would be pretty constructive. If it will ultimately end up being a commercial project then it is probably best that you get feedback sooner rather than later and I am itching to see where you are going with this concept!

I took a look at a Noble M400 (one of only two out here in Singapore) last night and I am sure that was no better than say an Ultima in build/ parts quality - maybe worse in places. One is a 'production' (albeit barely) car and the other is a kit and although the Ultima is pretty successful, the Noble has attained global, cult status and no doubt sold many more derivatives of the M12 year-on-year than any kit manufacturer and, at a guess, probably all kit cars, cumulatively.

What's my point? Surely all this comes down to is the fact that the Noble had some serious press coverage and spent weeks/ months in literally every car magazine being sold. The good kits need more publicity and exposure. The Noble is a nice looking thing but it really, really does feel like a home builder of something that looks just as good could actually make a better job of it!

Could someone take Fran Hall's SLC chassis, drape some bodywork over it that is slightly less race inspired and slightly more F458 and drop a TVR AJP 4.5 V8 in the back with a suitable transaxle, please? The problem I have with the Ultima is that it is just too racey and not "taking my missus to the pub on a Saturday afternoon" and I can't think of many cars that fill that gap between say a little Libra/ Elise type car and the full on race car for the road. I think the Phantom GTR looks nice but that's not beastly enough for me. I want weather protection and a raspy V8, installed longitudinally, in the back!

dmulally

6,199 posts

181 months

Thursday 26th April 2012
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How about a Lotus Esprit?

Those RCR cars arent cheap.

dom9

8,090 posts

210 months

Thursday 26th April 2012
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dmulally said:
How about a Lotus Esprit?

Those RCR cars arent cheap.
Very, very dated and the V8 isn't a great engine... I had a play with one when I worked at Lotus around 12 years ago. I got back ache, though the car certainly shifted and handled. I would like the modern euqivalent of that but with an NA V8.

The RCR cars seem like fair value, though probably a bit larger than I would like. Arguably the nicest looking of the kit supercars available, globally.

KDIcarmad

Original Poster:

703 posts

152 months

Thursday 26th April 2012
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dom9 said:
Dreamspeed

What's my point? Surely all this comes down to is the fact that the Noble had some serious press coverage and spent weeks/ months in literally every car magazine being sold. The good kits need more publicity and exposure. The Noble is a nice looking thing but it really, really does feel like a home builder of something that looks just as good could actually make a better job of it!
I agree with you on the point that more press coverage in needed. A quick point spot the odd one out, MG Midget,MGB, Lotus Elan, Triumph Spitfire and Sunbeam. All classic British sports cars, all fun cars. Any collector of British sports cars would like all of these. Yet the Lotus Elan is a kit. The press in the 1960's did not look down on the Elan, instead treated as car. A car with great handling and good looks (so good Mazda used them for the MX5).

Take GTM Libra and the MG TF, which is the better design? Both used Metro parts in a mid-engined design. If the Libra had an MG badge and sold from dealers would it have sold better than the TF? Personal I think it would have. Did the mainstream press treat the cars the same no, the Libra was just a kit. You could compare the Libra to the Lotus Elise (same engine), here the Lotus has it, but only just. The Libra falls between these two very nicely, if it had been a production car would we be calling it a classic now?

What has changed since the 1960's that stopped the mainstream press seeing the GTM Libra as a great handling car with good looks? Answer this and you will know how to revive the industry.




Dreamspeed

230 posts

150 months

Thursday 26th April 2012
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dom9 said:
Dreamspeed - I would agree that people can be critical on PH in general but I think, if you were to put some pictures up, the members on here would be pretty constructive. If it will ultimately end up being a commercial project then it is probably best that you get feedback sooner rather than later and I am itching to see where you are going with this concept!

I took a look at a Noble M400 (one of only two out here in Singapore) last night and I am sure that was no better than say an Ultima in build/ parts quality - maybe worse in places. One is a 'production' (albeit barely) car and the other is a kit and although the Ultima is pretty successful, the Noble has attained global, cult status and no doubt sold many more derivatives of the M12 year-on-year than any kit manufacturer and, at a guess, probably all kit cars, cumulatively.

What's my point? Surely all this comes down to is the fact that the Noble had some serious press coverage and spent weeks/ months in literally every car magazine being sold. The good kits need more publicity and exposure. The Noble is a nice looking thing but it really, really does feel like a home builder of something that looks just as good could actually make a better job of it!

Could someone take Fran Hall's SLC chassis, drape some bodywork over it that is slightly less race inspired and slightly more F458 and drop a TVR AJP 4.5 V8 in the back with a suitable transaxle, please? The problem I have with the Ultima is that it is just too racey and not "taking my missus to the pub on a Saturday afternoon" and I can't think of many cars that fill that gap between say a little Libra/ Elise type car and the full on race car for the road. I think the Phantom GTR looks nice but that's not beastly enough for me. I want weather protection and a raspy V8, installed longitudinally, in the back!
Yes, I agree I do need to get photos out into the public eye. It is my intention to run a thread on this website and have popular kitcar magazines run a story. A website is also planned, however I only have a rough bodied prototype photographed, and compared to the other photos on this thread, in my opinion, looks uninspiring.

I have spoken to the person doing me some PC imagery of a “completed” car, and hope to have something within a month. When I do, I will return to this thread.

I noted your comments about Noble/Ultima and the Phantom GTR, and although I have great respect for these cars and the people behind them, I do have to agree with you. Perhaps a little to “homemade” in places and too focused as a race car; Great fun, but to quote you not really good for “Taking my missus to the pub on a Saturday afternoon”. Also the Noble/Ultima is beyond the budget of many people, including me.

It’s funny you should mention the TVR AJP 4.5 V8, this is one of my favourite engines, it’s just a shame the car it’s fitted to has such poor engine bay access, and questionably engineering. (I know, I owned one). I would love someone to take my basic kit and do this, after all my car has been designed to accept this layout. I would suggest an upside-down Porsche 911 gearbox, mated to the AJP would be the way forward, but would obviously push the £20,000 overall budget a little!

I also wanted a car that is weather protected and secure, the engine installed longitudinally and mid mounted! Yes, the little Libra/Elise is a little too small for me; I to also wanted something bigger with a better road presence. All I can add is my car has similar proportions to a Ferrari 360, has fully opening “clam” style front and rear bodywork with vertical opening doors, and quite aggressive styling.

The styling is a concern, it’s very subjective and although I like it (I would, it’s my car) It is very aggressive and maybe not everyone will like that. But again, the body work is modular, so if there’s something you don’t like, but you can see and appreciate the engineering behind it, then change it to something you do like, in fact I would encourage people to do this, and be very interested with their results, I may even offer it as a different model, giving the designer full credit!

The only thing that worries me is people dismissing my car and walking away, without taking a second look at the engineering, which I’m particularly proud off.


Glade

4,268 posts

224 months

Thursday 26th April 2012
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We need more kits like the MEV Atomic.

I don't have room to build one now... but when I get rid of the Westfield that's what I'd go for.

Simple build
Low cost
Fairly Comprehensive kit
Physically small, can be built in a modern garage easily
Awesome performance
No room for the Mrs

Unfortunately you need to have a keen interest in engineering to take on a build as a long term project.
Even most motoring enthusiasts probably want to buy something, jump in, and drive it.
Also with a similar priced car the uncertainty of costs and usability is greatly reduced.

fuoriserie

4,560 posts

270 months

Thursday 26th April 2012
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Dreamspeed said:
The styling is a concern, it’s very subjective and although I like it (I would, it’s my car) It is very aggressive and maybe not everyone will like that. But again, the body work is modular, so if there’s something you don’t like, but you can see and appreciate the engineering behind it, then change it to something you do like, in fact I would encourage people to do this, and be very interested with their results, I may even offer it as a different model, giving the designer full credit!

The only thing that worries me is people dismissing my car and walking away, without taking a second look at the engineering, which I’m particularly proud off.
I'm Looking forward to seeing your kitcar design project and engineering work on your chassis .

The idea of a modular body is very good, as it will give those interested in tinkering with bodies and styling a chance to come up with something different if they don't like the original.

Will follow your thread with interest.

Italo



dmulally

6,199 posts

181 months

Thursday 26th April 2012
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Gday Dreamspeed,

If your mate with the fancy computer drawings leaves you high and dry I know of a prototype artist that could do you something 50 times better.

cough cough fuoriserie cough

Cheers

Damo


dom9

8,090 posts

210 months

Friday 27th April 2012
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Thanks fe response, Dreamspeed.

Your car sounds right up my street.

Looking forward to the build thread.

As for how we gain more Kit exposure, has anyone approached a magazine like Evo and offered a car for a group test? Ultima Vs GBP60k competition or something... Even someone running an advert would likely raise some interest but I suspect that is expensive and out of the budget for most kit manufacturers.

KDIcarmad

Original Poster:

703 posts

152 months

Friday 27th April 2012
quotequote all
dom9 said:
As for how we gain more Kit exposure, has anyone approached a magazine like Evo and offered a car for a group test? Ultima Vs GBP60k competition or something... Even someone running an advert would likely raise some interest but I suspect that is expensive and out of the budget for most kit manufacturers.
I think this sounds a good idea! A GTM Libra against a MG F/TF and a Lotus Elise MK1 would be fun in a retro way. An Ultima Vs any Ferrari or Lambo, would be a lot of fun. The Ultima if factory build would be faster point to point too. The problem I see is magazines like Evo are offered a lot of car by manufacture of all sizes, getting Evo to pick your car, which most likey is your demo car, could take up a lot of time. Still a good idea.

Dreamspeed

230 posts

150 months

Friday 27th April 2012
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dmulally said:
Gday Dreamspeed,

If your mate with the fancy computer drawings leaves you high and dry I know of a prototype artist that could do you something 50 times better.

cough cough fuoriserie cough

Cheers

Damo
The problem I have is an extremely tight budget, in fact the amount of money I have put aside for this part of the development is nothing. So I needed someone to do this for free. So I have a young artist, just starting out in this field, and in need for something for his portfolio.

I know this is common in the USA; in fact there are websites with artists offering their services for free, for the same reason. How can you bid for contracts if you don’t have a portfolio; how do you get a portfolio if you can’t get the contracts?

I’m hoping my computer artist can deliver. I know he’s young and just starting out in this field, but in truth, I am more interested in dealing with people who genuinely want to be part of this project for the right reasons, and not put financial gain first. Real enthusiasm will ultimately give a better result.

So, do you think your prototype artist could do something for, cough, cough “nowt” cough? wink

Dreamspeed

230 posts

150 months

Friday 27th April 2012
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KDIcarmad said:
dom9 said:
As for how we gain more Kit exposure, has anyone approached a magazine like Evo and offered a car for a group test? Ultima Vs GBP60k competition or something... Even someone running an advert would likely raise some interest but I suspect that is expensive and out of the budget for most kit manufacturers.
I think this sounds a good idea! A GTM Libra against a MG F/TF and a Lotus Elise MK1 would be fun in a retro way. An Ultima Vs any Ferrari or Lambo, would be a lot of fun. The Ultima if factory build would be faster point to point too. The problem I see is magazines like Evo are offered a lot of car by manufacture of all sizes, getting Evo to pick your car, which most likey is your demo car, could take up a lot of time. Still a good idea.
I love this idea; this is one of the main reasons why I decided to build my own car. I like the “David and Goliath” or underdog approach. Could a kitcar, built by the “average Joe” in his single garage next to his 3 bed semi, really take on and even beat a sports car, developed at a cost of millions and designed by a team of qualified engineers?

Now, am I saying my car could take on the likes of Lamborghini, Ferrari, Pagani or Koenigsegg? Absolutely not, I’m a realist and cannot say, for one moment, I could take these giants on, but I’m one man, with virtually no money, so no, today as my project stands, this would never happen.

However, I know there are many great “garden shed” DIY engineers across the country with great skill and enthusiasm for this sort of thing, creating machines with, great power or handling or fantastic looks. Now, if I could get in contact with these sorts of people, harness their skills, then yes I do believe the “Underdog” could topple the great giants!

Great Britain used to be a nation of Great builders and engineers; we’ve seemed to have lost our way, ridiculing the people who try at something, while wasting their lives not achieving anything!

I’m sorry if I sound a little like Winston Churchill, but I remember when a Lancia Stratos replica was shown on TopGear; yes it had faults and broke down, but the car was ridiculed and the chap who built it wasn’t given any respect for at least trying!

All this did was send a message to everyone watching; “Kitcars are a joke, and you shouldn’t even try to build one, because we’ll laugh at you”

rog3k

149 posts

208 months

Friday 27th April 2012
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Dreamspeed said:
... a Lancia Stratos replica was shown on TopGear; yes it had faults and broke down, but the car was ridiculed and the chap who built it wasn’t given any respect for at least trying!

All this did was send a message to everyone watching; “Kitcars are a joke, and you shouldn’t even try to build one, because we’ll laugh at you”
But did it actually have faults or was it "pure Jeremy Clarkson TV" to give it extra joke status??? Bit off topic - sorry!

MKnight702

3,110 posts

215 months

Friday 27th April 2012
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Dreamspeed said:
It’s funny you should mention the TVR AJP 4.5 V8, this is one of my favourite engines, it’s just a shame the car it’s fitted to has such poor engine bay access, and questionably engineering. (I know, I owned one). I would love someone to take my basic kit and do this, after all my car has been designed to accept this layout. I would suggest an upside-down Porsche 911 gearbox, mated to the AJP would be the way forward, but would obviously push the £20,000 overall budget a little!
As a potentially cheaper option to the AJP and Porsche combo, I would consider the Audi V6/V8/V10 mated to an Audi 2.5Tdi gearbox.

Dreamspeed

230 posts

150 months

Friday 27th April 2012
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MKnight702 said:
As a potentially cheaper option to the AJP and Porsche combo, I would consider the Audi V6/V8/V10 mated to an Audi 2.5Tdi gearbox.
Yes, you’re absolutely right! And this is the key to producing such a kitcar, for such a tight budget. My personnel favourite “budget combo” is the Audi A6 2.7 V6 bi-turbo, mated to the 6 speed Audi TDI gearbox.

I’m doing the research on it now, and I’ve already bought a suitable donor car (which actually cost less to buy than having the clutch replaced on my old Cerbera!)

The Audi A6 or Allroad 2.7T engine is basically a de-tuned S4 engine. Over in America, there’s quite a big following and plenty of tuning parts available. One chap has pushed his to over 900bhp, although I can’t honestly say that this can be done on a budget, and possibly the life time of the engine has been compromised, but it just shows you the potential.

See this YouTube clip, and don’t forget, this is still a big heavy family estate with permanent 4 wheel drive, can you image putting this engine into a light weight, fibre-glass sports car?

http://www.youtube.com/watch?v=a_LoKplLSZ0

Dreamspeed

230 posts

150 months

Friday 27th April 2012
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rog3k said:
But did it actually have faults or was it "pure Jeremy Clarkson TV" to give it extra joke status??? Bit off topic - sorry!
Yes, I know a lot of TopGear is staged for “entertainment” value, but I think you’ll agree, the message sent to its 5-7 million viewers wasn’t favourable towards kitcars, and if indeed the Stratos didn’t break down and it was faked, just for a Laugh, then this is considerably worse. Ridicule was imparted on to a car which really didn’t deserve it.

I’m going a little bit off topic here myself, but is TopGear becoming more of an “x-factor/Big brother/love machine” type program and less of an informative Car program? I’m not sure if I like it. I agree, some of the jokes are quite funny, but it’s becoming more about them “dicking around” for a laugh. I watched the Evil Kenevil documentary with Richard Hammond, and I have to say I really didn’t enjoy it at all. Hammond was still doing his “TopGear Dicking around” character and didn’t show Evil Kenevil the respect which, when you consider the amount of bones he broke, should have received.

I don’t know, maybe I’m wrong, I know Evil Kenevil didn’t cure cancer, but just jumped Motorbikes, but…..anyway back to topic!

KDIcarmad

Original Poster:

703 posts

152 months

Friday 27th April 2012
quotequote all
Top Gear has know since 2007 that the Ultima is the fastest Britsh car on it track. A GTR720 on road (e-marked) tyre set a lap time on the there track of 1min12.8 secs. The record on the show was held by the Koenigsegg CXX at 1min17.6secs. The Ariel Atom V8 500 currently hold the record at 1min15.1. Wow the Ultima is quicker!!

If I had the money I would park an Ulimta outside the track when the show is being record, handing out T-shirt with a picture of the an Ultima on them and the line "To fast for Top Gear, to fast for the Stig!" To the people going. Do this for a few weeks and Top Gear would have to let one round the track or explain why they will not. I mean we all know it no race car and is fully road legal.

WE COULD ALL SEND E-MAIL ASKING WHY THEY HAVE NOT HAD AN ULTIMA ON THE SHOW!!

OR WHEN THEY AT A SHOW ASK THEM!!!





Dreamspeed

230 posts

150 months

Friday 27th April 2012
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KDIcarmad said:
Top Gear has know since 2007 that the Ultima is the fastest Britsh car on it track. A GTR720 on road (e-marked) tyre set a lap time on the there track of 1min12.8 secs. The record on the show was held by the Koenigsegg CXX at 1min17.6secs. The Ariel Atom V8 500 currently hold the record at 1min15.1. Wow the Ultima is quicker!!

If I had the money I would park an Ulimta outside the track when the show is being record, handing out T-shirt with a picture of the an Ultima on them and the line "To fast for Top Gear, to fast for the Stig!" To the people going. Do this for a few weeks and Top Gear would have to let one round the track or explain why they will not. I mean we all know it no race car and is fully road legal.

WE COULD ALL SEND E-MAIL ASKING WHY THEY HAVE NOT HAD AN ULTIMA ON THE SHOW!!

OR WHEN THEY AT A SHOW ASK THEM!!!

Yes, a lot of people have said the same thing. It’s common knowledge to the average “piston header” that the Ultima IS the fastest car around the TopGear track, and by a long way too!

Perhaps the producers of TopGear thought they’d better keep it quiet, that in essence, a British “Kitcar” is much faster than all the exotic supercars out there, so as not to scare off the marketing team of all these companies!