Which Kit? Magazine (an attack)
Discussion
Ferg said:
I believe they are delivered to Reigate, where a strange shadowy figure can be seen stamping on them while shouting, "DAMN YOU TANNER!"
I've got this mind's eye picture of a Pinocchio-nosed figure in a wooly hat silhouetted against the moon howling "Damn you Tanner! Damn you to hell!!".
Can't stop giggling
. 
. kitcarman said:
So, let’s think of more dignified uses for my unsold masterpieces.
Den.
Might sound obvious Den, but why not print less copies?
Mr Coleman once said he made his millions with the mustard people left on the plate, rather than what they ate...
Why not try this theory in reverse....
On the one hand I hear:-
On the other:-
Leaves me
Time for a
Den
Hic! 
Ex-Biker said:
I suggest you get the shops to stock a few more Den.
meeja said:
Agreed..... I'm sure that if more copies were available, more would shift....
Who is responsible for stock numbers in outlets Den?
On the other:-
Wacky Racer said:
. . . . but why not print less copies?
Leaves me
Time for a
Den
Hic! Den
Did you miss this bit then?
If not, how about keeping the unsold stuff, taking it to shows and sell 'em there at half price?
Or let manufacturers have a free issue (admittedly about a month late), so they have copies for visitors to read.
Or offer them to various health authorities to put out in doctors waiting areas so patients have something better to read than 'Camping & Caravan monthly' or 'out of date computer weekly' (both about 18 months old)
>> Edited by Ex-Biker on Saturday 25th October 21:05
Did you miss this bit then?
Ex-Biker said:
Or is it 2 years free subscription to the best idea of how to get you more sales?
If not, how about keeping the unsold stuff, taking it to shows and sell 'em there at half price?
Or let manufacturers have a free issue (admittedly about a month late), so they have copies for visitors to read.
Or offer them to various health authorities to put out in doctors waiting areas so patients have something better to read than 'Camping & Caravan monthly' or 'out of date computer weekly' (both about 18 months old)
>> Edited by Ex-Biker on Saturday 25th October 21:05
Ex-Biker said:
Den, Did you miss this bit then? Ex-Biker said:
Or is it 2 years free subscription to the best idea of how to get you more sales?
Selective vision
. An essential quality in a publisher
You’re on, but. . . . .
. . . . . . let’s hear good practical and workable ideas
. Dealing with returns. What happens is that all unsold copies of monthly’s get pulped at each of the 100 wholesalers. Getting them back would represent a logistics nightmare! Full copy returns can be applied to books and is applied to tits and bums magazines which are not date sensitive (that’s why they have volume/issue numbers rather than dates).
In any event we sell only 100 back issues per month and I honestly believe that if someone wants a back number at a show he’ll pay for the content and not buy because it’s cheap. Well that’s an opinion.
I believe I can say with confidence that I’d have a job increasing back number sales from 100 presently to 10,000 to get rid of full copy returns. I’d need a warehouse too AND it would be cheaper to print 10,000 overs than to finance the returns.
My first job after graduation was as a production engineer.
My Boss said:
I don’t *u*king employ you to tell me what the problems are.
You’re paid to tell me what the solutions are.
Now I’m finding solutions for myself.
HELP!!!!!!!!!! Den
. kitcarman said:
On the one hand I hear:-
Ex-Biker said:
I suggest you get the shops to stock a few more Den.
meeja said:
Agreed..... I'm sure that if more copies were available, more would shift....
Who is responsible for stock numbers in outlets Den?
On the other:-
Wacky Racer said:
. . . . but why not print less copies?
Leaves me
:
Well, if you Print 20,000 and sell 13,000 you have (pause while I get my calculator out)
7,000 over...
If you print 14,000 and sell 13,000 you have 1,000 over, less the 100 you need to satisfy the "back copy" orders, leaves you with 900 you can take home to Mrs. Kitcarman to cut up and put in your privvy to save her going down to Tesco's.
You don't need to be a rocket scientist to work that one out!!!
ps. Do I qualify for a free subscription??? and don't dare pretend you haven't seen that bit...
Wacky Racer said:
If you print 14,000 and sell 13,000 you have 1,000 over, less the 100 you need to satisfy the "back copy" orders, leaves you with 900 you can take home to Mrs. Kitcarman to cut up and put in your privvy to save her going down to Tesco's.
You don't need to be a rocket scientist to work that one out!!!
ps. Do I qualify for a free subscription??? and don't dare pretend you haven't seen that bit...
Right
You want a subscription now work for it.
Yes we sell an average of 13,000 magazines through approximately 4,000 shops.
If you can tell me EXACTLY how many EACH of those shops will sell next month then I’ll deliver that number. Then tell me which of those 4,000 shops should be supplied the 1,000 over. Also tell me what my policy should be toward those shops who ‘forgot’ to put those I supply on the shelves.
Like all good exam papers – please show your workings
. Den
willing to learn sir. A short term solution (which should lead to a longer term) to sell more copies is to give something away with the copy.
Some people will buy anything if they think they are getting something for nothing. The idea is, that by getting someone to buy a copy one month because of a freebie, that they will be so interested in the mag they will continue to buy it.
There are 2 options to the freebie:
1. You pay for something to give away. This could be a sticker or one of many other things that people could think are useful.
2. Someone else pays for the freebie. This is obviously of more benefit to you, for a few reasons;
a. It is of no extra cost to you.
b. Another company can get lots of extra promotion.
c. The shopper may initially buy you mag, not for the content but because they really want the freebie (then they get to enjoy the mag too).
What you need is to get a company like say Demon Tweeks to offer a catalogue with your mag (and possibly give them a little free advertising for the following few months). This not only appeals to kit car owners, but the boy racers, the performance car nuts and often the general car enthusiast.
Need I continue?
Some people will buy anything if they think they are getting something for nothing. The idea is, that by getting someone to buy a copy one month because of a freebie, that they will be so interested in the mag they will continue to buy it.
There are 2 options to the freebie:
1. You pay for something to give away. This could be a sticker or one of many other things that people could think are useful.
2. Someone else pays for the freebie. This is obviously of more benefit to you, for a few reasons;
a. It is of no extra cost to you.
b. Another company can get lots of extra promotion.
c. The shopper may initially buy you mag, not for the content but because they really want the freebie (then they get to enjoy the mag too).
What you need is to get a company like say Demon Tweeks to offer a catalogue with your mag (and possibly give them a little free advertising for the following few months). This not only appeals to kit car owners, but the boy racers, the performance car nuts and often the general car enthusiast.
Need I continue?
kitcarman said:
If you print 14,000 and sell 13,000 you have 1,000 over, less the 100 you need to satisfy the "back copy" orders, leaves you with 900 you can take home to Mrs. Kitcarman to cut up and put in your privvy to save her going down to Tesco's.
You don't need to be a rocket scientist to work that one out!!!
ps. Do I qualify for a free subscription??? and don't dare pretend you haven't seen that bit...
Right
You want a subscription now work for it.
Yes we sell an average of 13,000 magazines through approximately 4,000 shops.
If you can tell me EXACTLY how many EACH of those shops will sell next month then I’ll deliver that number. Then tell me which of those 4,000 shops should be supplied the 1,000 over. Also tell me what my policy should be toward those shops who ‘forgot’ to put those I supply on the shelves.
Like all good exam papers – please show your workings
Den
Errrm, Let's see....
x + y x (y - 6) = z + (3 - y) + 2
Please can I be excused sir????
Back when I used to ride a motorbike my favourite mag used to dish out a free set of stickers once a year.
Every few months there'd be some other piece of tat but the stickers were my favourite ("I speed up for horses. If you can read this you're too fecking close etc etc").
Worked for me.
(Oddly enough the missus has recently told me I can have the Ducati I've always craved but can't build another car or the aeroplane I wanted. Hmmmm, I detect a prejudice here. Maybe she likes wearing those leathers?)
Every few months there'd be some other piece of tat but the stickers were my favourite ("I speed up for horses. If you can read this you're too fecking close etc etc").
Worked for me.
(Oddly enough the missus has recently told me I can have the Ducati I've always craved but can't build another car or the aeroplane I wanted. Hmmmm, I detect a prejudice here. Maybe she likes wearing those leathers?)
MoJocvh said:
sigh never mind the "emoctions" or whatever I'd just like that trial kit car mag I was promised months ago
cheers
MoJocvh
MoJocvh,
I’m sorry – Why didn’t you complain sooner?
Send your name and postal address and I’ll send you a copy of the December issue (out in about 3 weeks).
Den
Ex-Biker said:
Are you selective reading again?
Selective? Me
? Don't know what you mean?
Seriously though Mark, your posts are always thoughtful and pregnant with very good suggestions
and I've been considering a response
. I'm still doing so. I've been a publisher since late 1991 and there isn't much I haven't tried in that time. Some very good ideas are impractical, others have a more focused application. You'll see what I mean later
. Den
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