Racing Sponsor Company Names and Logos

Racing Sponsor Company Names and Logos

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Discussion

J4CKO

Original Poster:

41,524 posts

200 months

Tuesday 5th August 2014
quotequote all
The Nissan "Calsonic" got me thinking, Are you lot anything like me, that when you see certain brands, logos or company names that have been used in conjunction with motorsport, it gives you a little frisson of excitement ? even though, in a lot of cases, you dont really know what said company did/does, or you don't actually like what they make, do or sell ? aside from the obvious car product related ones like Mobil, Ferodo or Shell

For example,

Martini evokes images of Porsches and Lancias, not ikky seventies dinner party drinks you would never buy, someone on here was talking about getting their car done in that livery, I get, most of the petrolhead world will but to a lot of people it just says you really like that specific drink, may as well get your 911 done with a Taboo or Lambrini scheme.

Jaagermeister, discovered what this was to my cost, best as a paint scheme on, or running racing BMW's on it rather than drinking it, its a kind of spicy alcoholic, version of Cuprinol.

Calsonic, sounds all Japanese and techy, not sure what they do but seen the logo on my Nissan, guessing car parts ?

Computervision, something to do with Computers, and er, vision ?

Saudi, just said Alan Jones and Williams to me, didnt realise it was an airline when I was a kid.

ANDREWS - Heat For Hire, guessing they rented space heaters or something, just smells of Manta's to me though.

Malboro, Fags, but mainly, James Hunt

Elf, Petrol and Small people, but mainly crazy six wheeled F1 cars

John Player Special - Black and Gold Capris and Lotus F1 in same regalia, allegedly was for fags as well

Agip, Petrol ? 70s F1

Tag Heuer - epitomises F1 and racing in general, plus they make watches I believe.

Alitalia, Racing Lancias of the seventies, found out much later it is an airline.




R_U_LOCAL

2,678 posts

208 months

Tuesday 5th August 2014
quotequote all
I always thought the old Brabham team had nice, clean, simple liveries in the Eccleston era...



I only found out a couple of years ago that Parmalat was an Italian dairy company.

J4CKO

Original Poster:

41,524 posts

200 months

Tuesday 5th August 2014
quotequote all
R_U_LOCAL said:
I always thought the old Brabham team had nice, clean, simple liveries in the Eccleston era...



I only found out a couple of years ago that Parmalat was an Italian dairy company.
Yeah, ditto, "Parmalat" sounds so cool, makes Yoghurts biggrin

Dermot O'Logical

2,577 posts

129 months

Tuesday 5th August 2014
quotequote all
The Williams sponsor you were thinking of was Saudia, the Saudi national airline.

Williams were able to turn a corner with Middle Eastern sponsorship in the late 1970's, and another major sponsor was Albilad, a major construction company.

The Bi Lad bit stood for Bin Laden.

J4CKO

Original Poster:

41,524 posts

200 months

Tuesday 5th August 2014
quotequote all
Dermot O'Logical said:
The Williams sponsor you were thinking of was Saudia, the Saudi national airline.

Williams were able to turn a corner with Middle Eastern sponsorship in the late 1970's, and another major sponsor was Albilad, a major construction company.

The Bi Lad bit stood for Bin Laden.
"Bi Lad", didnt think that one through did he.

itcaptainslow

3,699 posts

136 months

Tuesday 5th August 2014
quotequote all
R_U_LOCAL said:
I always thought the old Brabham team had nice, clean, simple liveries in the Eccleston era...



I only found out a couple of years ago that Parmalat was an Italian dairy company.
And I've just learnt what Parmalat do after many years of wondering, cheers! smile

The younger me loved the Repsol livery on my Scalectrix Escort Cosworths, again it took me a couple of years to clock what the company flogged.

Edited by itcaptainslow on Tuesday 5th August 18:16

Dapster

6,927 posts

180 months

Tuesday 5th August 2014
quotequote all
Greatest racing car ever built (IMHO), the 917/30 - sponsored by Sonoco who make the cardboard core around which you wind sellotape....


Dermot O'Logical

2,577 posts

129 months

Tuesday 5th August 2014
quotequote all
Sonoco might make plastics, but the car is sponsored by Sunoco, which is a petrochemical company.

43034

2,963 posts

168 months

Tuesday 5th August 2014
quotequote all
French cigarettes? Pah!


untakenname

4,969 posts

192 months

Tuesday 5th August 2014
quotequote all
The other day in the pub I saw an empty pack of these (in blue though not black) and it immediately made me think of lotus.


AnimalMkIV

685 posts

144 months

Tuesday 5th August 2014
quotequote all
Castrol and Jolly Rancher make me immediately picture John Force (and fire).





John Player Special is Lotus/Norton

Lucky Strike - Suzuki RG500 GP bikes/Kevin Schwantz

Dapster

6,927 posts

180 months

Tuesday 5th August 2014
quotequote all
Dermot O'Logical said:
Sonoco might make plastics, but the car is sponsored by Sunoco, which is a petrochemical company.
Oh my dear God....

paperbagpaperbaggetmecoat

Dermot O'Logical

2,577 posts

129 months

Tuesday 5th August 2014
quotequote all


Leyton House was a Japanese property company.

It ended badly.

darrenw

346 posts

283 months

Tuesday 5th August 2014
quotequote all
I've loved these cars since I was a small boy:





But it wasn't until a few years ago that I discovered that Mampe Halb und Halb is a drink:



I'd love to know what it tastes like.

dudleybloke

19,814 posts

186 months

Tuesday 5th August 2014
quotequote all
Rothmans 962.



Edited by dudleybloke on Tuesday 5th August 18:54

Dermot O'Logical

2,577 posts

129 months

Tuesday 5th August 2014
quotequote all
Surtees always found some interesting sponsors:






Cyder

7,051 posts

220 months

Tuesday 5th August 2014
quotequote all
J4CKO said:
The Nissan "Calsonic" got me thinking, Are you lot anything like me, that when you see certain brands, logos or company names that have been used in conjunction with motorsport, it gives you a little frisson of excitement ? even though, in a lot of cases, you dont really know what said company did/does, or you don't actually like what they make, do or sell ? aside from the obvious car product related ones like Mobil, Ferodo or Shell

.
.
.

Calsonic, sounds all Japanese and techy, not sure what they do but seen the logo on my Nissan, guessing car parts ?

.
.
.
Yes, Calsonic Kansei supply complete dashboard assemblies amongst other parts to Nissan. They have their own assembly areas in the European Nissan plants and I think the company is partly or wholly owned by Nissan.

Ranger 6

7,050 posts

249 months

Tuesday 5th August 2014
quotequote all
dudleybloke said:
Rothmans 962.

When I was young and impressionable I smoked Rothmans in the hope that Porsche would be successful hehe

Little did I realise Porsche would be successful no matter whos name was on the side.

This one is always well recognised

thanetspeedshop

503 posts

190 months

Tuesday 5th August 2014
quotequote all
Dermot O'Logical said:
The Williams sponsor you were thinking of was Saudia, the Saudi national airline.

Williams were able to turn a corner with Middle Eastern sponsorship in the late 1970's, and another major sponsor was Albilad, a major construction company.

The Bi Lad bit stood for Bin Laden.

eastlmark

1,654 posts

207 months

Tuesday 5th August 2014
quotequote all
All I remember is spending a fortune in Harrods on clothes: