What do you want Porsche AG to do?
Discussion
loach said:
It seems perhaps ridiculous to suggest it given Porsche's roots as a small, family-owned sports car maker, but with a saloon on the horizon, a fairly hefty 4x4 already in the line-up, a smaller 4x4 probably on the cards at some stage and overall production numbers set for 100,000
They're already making 100,000 cars (2005 figures), 40% of which are Cayennes. Unless they go down a proper sports car route they run the risk of becoming a saloon/SUV/hatchback manufacturer who makes the odd sports car.
For reference Jaguar, up upmarket but fairly mainstream manufacturer, makes around 80,000 cars making Porkers more common than Jags.
I would like to have seen Porsche buy up Smart and run it as a separate business.
Invest more into material technology R&D, so that they can start making cars significantly lighter than previous generations but that meet the modern norms on impact absorption. I want a 911 that doesn't weigh more than a tonne!
Continue to make the occasional tour de force like the 959 and the Carrera GT. I'm not talking about Veyron beaters as that's not the objective. It's important to make wonderfully aspirational cars that showcase their engineering ability and incorporate the products of their R&D - that's what makes kid dream about them and put posters on the wall!
A porker city car, as evoked by Murray? Something pretty, small, LIGHT that handles like a go-kart and has the power-to-weight ration to be a blast.
Still not sure what they should do about VAG. I know there's common history and shared resources, but they are gradually putting Porsche in a position where it will be associated with Skoda and Seat. While I don't doubt the quality of the products produced by these two, it will ultimately lead to brand dilution.
Continue to make the occasional tour de force like the 959 and the Carrera GT. I'm not talking about Veyron beaters as that's not the objective. It's important to make wonderfully aspirational cars that showcase their engineering ability and incorporate the products of their R&D - that's what makes kid dream about them and put posters on the wall!
A porker city car, as evoked by Murray? Something pretty, small, LIGHT that handles like a go-kart and has the power-to-weight ration to be a blast.
Still not sure what they should do about VAG. I know there's common history and shared resources, but they are gradually putting Porsche in a position where it will be associated with Skoda and Seat. While I don't doubt the quality of the products produced by these two, it will ultimately lead to brand dilution.
I think Porsche's Chairman deserves a break. Having made the Porsches' charming but anachronistic family business the most succesful automotive concern on the planet, he's bound to be slightly jaded; and he's no doubt ready for new challenges and fresh horizons to test the limits of his superhuman bean-counting ability. So why not send him into space? Wiedeking'd love that. There are an infinite number of beans out there - alien 'beans' if you will. Civilisations yet to be acquainted with the notion of overpriced Porsche coffee cups, bathmats, towels, tie-pins, clocks, toasters, sunglasses and caps. By the time the rest of us are able to leave the planet, he'll have the galaxy sewn up. Bewildered aliens will be chundering through space in a variety of super-high-profit-margin devices with RMS issues, and will have to acquaint themselves with notions like OPC-spread, brand management and trouser-downery.
In the meantime, back on Earth, with Wiedeking gone - maybe Porsche could get a new guy that knows the value of a Euro, but actually likes cars.
In the meantime, back on Earth, with Wiedeking gone - maybe Porsche could get a new guy that knows the value of a Euro, but actually likes cars.
loach said:
I think Porsche's Chairman deserves a break. Having made the Porsches' charming but anachronistic family business the most succesful automotive concern on the planet, he's bound to be slightly jaded; and he's no doubt ready for new challenges and fresh horizons to test the limits of his superhuman bean-counting ability. So why not send him into space? Wiedeking'd love that. There are an infinite number of beans out there - alien 'beans' if you will. Civilisations yet to be acquainted with the notion of overpriced Porsche coffee cups, bathmats, towels, tie-pins, clocks, toasters, sunglasses and caps. By the time the rest of us are able to leave the planet, he'll have the galaxy sewn up. Bewildered aliens will be chundering through space in a variety of super-high-profit-margin devices with RMS issues, and will have to acquaint themselves with notions like OPC-spread, brand management and trouser-downery.
In the meantime, back on Earth, with Wiedeking gone - maybe Porsche could get a new guy that knows the value of a Euro, but actually likes cars.
In the meantime, back on Earth, with Wiedeking gone - maybe Porsche could get a new guy that knows the value of a Euro, but actually likes cars.
Are you a strategy consultant? brilliant idea.
andy tims said:
3) Charge way less for parts & servicing
Need to wake up now and smell the coffe
, Although totally agree about going racing again, this time in F1. As for Le Mans they already have a winning car - its called an R10 - just need to change the name to 917D, 962D, GT1D -and give it a new paint job and bobs your uncle.
What they will need to do is invest in a few diesel or Hybrid (yes I know!!) cars especially if they want to keep selling in the US and to keep the Euro tree huggers happy. Mostly likely for the KN and Panamerica using the aforementioned diesel V10. Both would still be bloody quick. They should also be spending loads on new lightweight materials, next generation carbon and the like. Failing that they will just be paying themselves huge bonuses - as I would.
As for RUF - not a chance, dittto Gambella, etc.
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