Not one, not two but three new Astons at Geneva.......

[mikey k]

hashluck said:

Great points jonby. I guess it is all supposed to be clever marketing and halo effect cars which helps to sell the bread and butter. A lot of it leaves a bad taste though, more so with other marques perhaps where the speculators move in and many of these care will never be driven. Still, you assume they know what they are doing. Again with Aston it is difficult to know what else they can do in their situation whereas others may be able to the manipulate the market a bit more without cash flow pressures.

I think Aston are actually moving towards smaller volume high value cars using their existing platforms
If you look at the last few years they have done 1-77, Cygnet, Jet2, Jet 2+2, Virage, the 2 DB9 Zagota's last year, CC100, V12VR, V12GT3, Vulcan & the Taraf. Not to mention the myriad of Limited Editions on the "volume" models.
I presume they think this is how they can milk the cash cows further
No wonder Mareks "design language" comes across as confused

[hashluck]

mikey k said:

I think Aston are actually moving towards smaller volume high value cars using their existing platforms
If you look at the last few years they have done 1-77, Cygnet, Jet2, Jet 2+2, Virage, the 2 DB9 Zagota's last year, CC100, V12VR, V12GT3, Vulcan & the Taraf. Not to mention the myriad of Limited Editions on the "volume" models.
I presume they think this is how they can milk the cash cows further
No wonder Mareks "design language" comes across as confused

But if you look back through history there is nothing really new here. All the special variants of shooting brakes, four doors, Zapatos, Works conversions etc. virtually kept them afloat during the latter NP years.

[avinalarf]

I know I keep banging on about it but I don't think there would be many complaints if the design of the new models took cues from the One77 and the C100,that and the new technology would ,I think ,satisfy most people.
Those models keep the evolution going without ruffling too many feathers.
The other vehicles,mainly for the Chinese and Middle East markets i.e SUVs and large salons should be branded as Lagonda.
Most people buy AM because they are not as flashy as Ferrari or Lambos.

Edited by avinalarf on Wednesday 4th March 15:07

[hashluck]

avinalarf said:

I know I keep banging on about it but I don't think there would be many complaints if the design of the new models took cues from the One77 and the C100,that and the new technology would ,I think ,satisfy most people.
Those models keep the evolution going without ruffling too many feathers.
The other vehicles,mainly for the Chinese and Middle East markets i.e SUVs and large salons should be branded as Lagonda.

Agree and suspect they may be.

Edited by hashluck on Wednesday 4th March 15:49