F-type - can anyone please explain...

[Ozzie Osmond]

.. why the V6 costs from £52,000 but the V8 starts at an eye-watering £86,000
An additional £34,000 seems a lot of cash for adding a couple of cylinders.

http://rules.config.jaguar.com/jdx/en_gb/f-type_k1...

[MitchT]

While we're at it, can anyone explain why you have to spec alternative seats at over £2k extra to unlock interior colours other than black or grey? It's not like the base-spec car is dirt cheap!

[lexusboy]

Ozzie Osmond said:

.. why the V6 costs from £52,000 but the V8 starts at an eye-watering £86,000
An additional £34,000 seems a lot of cash for adding a couple of cylinders.

http://rules.config.jaguar.com/jdx/en_gb/f-type_k1...

To maybe add a bit more 'prestige and exclusively'

I see quite a few V6s on the road but very few V8s

[craigjm]

A friend of mine on the inside at the design centre has said quite clearly that based on the build costs they could sell the V6S at a price to rival the Cayman if they wish and still make a good profit. I guess the V8 is priced, like the 911 over the Cayman (not significantly more expensive to build) as a bigger cash cow

[Ozzie Osmond]

lexusboy said:

To maybe add a bit more 'prestige and exclusivity'

I'd need one hell of a lot of additional prestige and exclusivity for £34,000!

Given that you can buy a complete Jaguar XE on the road for £27,000 it seems a little rich to ask customers to pay,

• The price of an F-type, PLUS
• The price of an XE, PLUS
• £7,000 in cash

to add those couple of cylinders, especially since the V6 engine is same engine as the V8 simply with two cylinders omitted, as shown in these two images,

[nickfrog]

To some extent, I am not even sure that's the main problem with the car. Footprint, weight and lack of boot space seem even more of an issue.
Also, despite all this, it only has 2 seats. I can't see the benefit against a Boxster/Cayman.

The other thing is noise. They can sound really good but they've worked so hard on the noise it can over-promise and under-deliver. I was alongside one the other day that made a huge amount of (great) noise but was moving no faster than the Tiguan, which was a bit weird. At least I couldn't hear my bloody diesel, so thanks chap !

[kambites]

The simple answer is "because Jaguar thought people would pay it". Higher end variants almost always have far greater mark-ups than the lower end versions of the same car. How much it costs to produce is largely irrelevant.

[nickfrog]

True but rarely in this proportions. CBA using my calculator but that's 60% more when even Porsche who are exactly crap at yield management, only charge 20% to "upgrade" to a S Cayman.

[battered]

kambites said:

The simple answer is "because Jaguar thought people would pay it". Higher end variants almost always have far greater mark-ups than the lower end versions of the same car. How much it costs to produce is largely irrelevant.

Exactly this. It's about market positioning. The V8 sits alongside the 911/Maserati/whatever and so it has to have a similar price. The V6 has to sit alongside the Cayman/Boxster/Merc SLK or whatever they decide, so the price is set accordingly.

I remember "Which?" magazine doing an article on the Ford Escort of the mid 80's. At that time the basic Escort 1.1 Popular, or 1.3, whatever it was, listed at about £6k. The XR3i came in at £10k ish, and the magazine priced the difference. The extra build cost was maybe £1000, taking into account that while, for example, the XR3i had disc brakes there was no need to fit drums (obviously) so the cost difference was coppers. Ford were making a living selling 1.1 Pop plus boggo ones, but the one people were lining up for was the XR3 and 3i.

[kambites]

nickfrog said:

True but rarely in this proportions. CBA using my calculator but that's 60% more when even Porsche who are exactly crap at yield management, only charge 20% to "upgrade" to a S Cayman.

What's the percentage difference in price between a base Carrera 4 and a Turbo? Surely that must be a similar percentage?

Or a BMW 116d vs a a 140i.

[k-ink]

Ozzie Osmond said:

I'd need one hell of a lot of additional prestige and exclusivity for £34,000!

Given that you can buy a complete Jaguar XE on the road for £27,000 it seems a little rich to ask customers to pay,

• The price of an F-type, PLUS
• The price of an XE, PLUS
• £7,000 in cash

to add those couple of cylinders, especially since the V6 engine is same engine as the V8 simply with two cylinders omitted, as shown in these two images,

Wow, Jaguar are laughing all the way to the bank whilst mugging off their V8 customers

[768]

Ozzie Osmond said:

.. why the V6 costs from £52,000 but the V8 starts at an eye-watering £86,000
An additional £34,000 seems a lot of cash for adding a couple of cylinders.

http://rules.config.jaguar.com/jdx/en_gb/f-type_k1...

You'd think they could lower the price and would do better selling more, but I guess there's more to it than that. Quite what, I really don't know.

[Mr2Mike]

Ozzie Osmond said:

.. why the V6 costs from £52,000 but the V8 starts at an eye-watering £86,000
An additional £34,000 seems a lot of cash for adding a couple of cylinders.

http://rules.config.jaguar.com/jdx/en_gb/f-type_k1...

Is that literally the only difference between the cars? Wheels, brakes, suspension, transmissions etc. all the same?

[battered]

768 said:

Ozzie Osmond said:

.. why the V6 costs from £52,000 but the V8 starts at an eye-watering £86,000
An additional £34,000 seems a lot of cash for adding a couple of cylinders.

http://rules.config.jaguar.com/jdx/en_gb/f-type_k1...

You'd think they could lower the price and would do better selling more, but I guess there's more to it than that. Quite what, I really don't know.

Look up Velben goods. Short version - Velben was an economist who worked out that you can make things more desirable simply by raising the price. It must be better, becauise it's more expensive, right? The famous case in point is that Rolex were at one point 20 years ago or so struggling to meet demand. Rather than expand their factory they raised the prices. Sales immediately went up. That's why Rolex list prices have comfortably outstripped inflation every year for 20 years. People find them more desirable the more expensive they get.

[anonymous-user]

If you really want to cry, check out how much a 12month old V8 is worth...........

[Downward]

Learning from Apple pricing

[superfuse]

Ozzie Osmond said:

I'd need one hell of a lot of additional prestige and exclusivity for £34,000!

Given that you can buy a complete Jaguar XE on the road for £27,000 it seems a little rich to ask customers to pay,

• The price of an F-type, PLUS
• The price of an XE, PLUS
• £7,000 in cash

to add those couple of cylinders, especially since the V6 engine is same engine as the V8 simply with two cylinders omitted, as shown in these two images,

I wonder if you can buy a v6 then all the bits to make it a V8 for less?

[robm3]

nickfrog said:

To some extent, I am not even sure that's the main problem with the car. Footprint, weight and lack of boot space seem even more of an issue.
Also, despite all this, it only has 2 seats. I can't see the benefit against a Boxster/Cayman.

The other thing is noise. They can sound really good but they've worked so hard on the noise it can over-promise and under-deliver. I was alongside one the other day that made a huge amount of (great) noise but was moving no faster than the Tiguan, which was a bit weird. At least I couldn't hear my bloody diesel, so thanks chap !

I owned one for 18 months, they're fast enough and I never noticed the weight nor footprint. I ditched the space saver so had some boot space (it comes with the foam anyhow). In fact you can really make it sound quite loud when trudging along, it's bit of theatre on wheels really but rest assured, it can deliver on the noise.

I think the V6S is the sweet spot in the range anyhow, and for the first time ever in my life I said "who needs a V8".

[Ozzie Osmond]

robm3 said:

I think the V6S is the sweet spot in the range

Yes, that seems a quite widely held opinion. To my eye the value looks pretty good at the lower end of the model range.

[nickfrog]

What you're saying Rob is that the V6 is aggressively priced compared to the V8 which sounds about right. Did you drive a mid-engined Porsche before or since then ?