RE: Matchless seeks investors

RE: Matchless seeks investors

Friday 29th April 2016

Matchless seeks investors

Fancy owning a stake in a revived British motorcycle manufacturer?



Matchless is currently attempting to raise £5m to start production of its new bikes through the issue of 'mini bonds' the firm claims will offer a guaranteed six per cent return. Sound too good to be true? Here's the deal.


In 2012 the Malenotti family (who own Belstaff), bought the rights to the Matchless name and established the Matchless London clothing brand, which has proved fairly successful and has received over £15m of investment. In 2014 the Matchless Model X concept bike was revealed in Milan, created by Franco Malenotti and a Matchless design team. In 2015 the clothing and two-wheeled activities of Matchless were split and the Original Matchless Motorcycle Company (OMMC) Ltd was set up. If you invest in the bike, the clothing is purely there to raise brand awareness, which is important to know.

To date, Matchless has already invested £1.4m in the company and the result is two prototype models - the Matrix X Reloaded and the TT. But the firm needs a further £5m to start production and that's where the mini bonds come in. Matchless has hired a firm called Karadoo to effectively crowd fund the rebirth of the motorcycle business. Matchless is issuing Matchless Mini Bonds with a minimum value of £10,000 to potential investors with a guaranteed annual return of six per cent. And a few sweeteners that include lunch at Goodwood. So what's the catch?


Each Matchless Mini Bond has a fixed initial term of five years, after which Matchless will repay the money. Your only security is the company's principal asset, which is a 30-year licence agreement on its name. So if the company fails, or simply doesn't gather enough money, you are left with a 30-year stake in the name of another failed British motorcycle manufacturer revival. But will it fail?

At the moment, Matchless claims to have a lot of interest in its new models, albeit with fewer than 10 firm orders on its books. The firm is aiming to start production of the new bikes in 2017, which will be built by Onyx Race Engineering in Littlehampton, and is aiming on making 177 bikes in the first year, raising to 250 by 2020.

The basic price of the X reloaded will be £80,000 and the TT £40,000, although they can be up specified at extra cost. So if it gets all its £5m investment, Matchless will need to pay out every year to Mini Bond holders, as well as build all the bikes. That's quite a hard ask, especially considering the price point. To put this into context Ariel, which builds the Ace for £23-£28,000, sells 35 bikes a year. Norton, on the other hand, makes around 500 a year of its circa £15,000 Commando range. The recently reborn Brough Superior SS100 will start production this year at a cost of £45,700.

According to Karadoo, there are a large number of investors interested in a Matchless Mini Bond and it is confident of finding enough investors to cover the money required. If you still fancy a punt all the information can be viewed at Karadoo before the predicted closing date of July this year.

Author
Discussion

Marc H

Original Poster:

208 posts

154 months

Friday 29th April 2016
quotequote all
Just to say it should be 'principal', not 'principle' in the article.

.....Rather expensive motorcycles, but I'm sure that they will be very nice.

V8 FOU

2,973 posts

147 months

Friday 29th April 2016
quotequote all
Oh dear. Oh no.
Sounds a bit like one of the many Norton revivals in the 80's and 90's. Oh, what about Hesketh? Same thing.
I would like them to suceed, but at those prices?
I'll hang on to my £10K, ta.

dlockhart

434 posts

172 months

Friday 29th April 2016
quotequote all
hmm I don't think I have forgiven that family for moving their production of jackets outside of the UK


If Pebble can raise cash through kick starter for its production lines cant Matchless ... or at least get enough pre-orders to get a loan.

At the moment credit is cheap so 6% P/A return represents a high risk investment.

cjb44

679 posts

118 months

Friday 29th April 2016
quotequote all
As the owner of a 1954 Matchless I probably do not need to give you my reaction, maybe I am out of date but I find the bikes in the pictures quite awful and could not see me investing any money to build that type of machine. Perhaps I better crawl back in my hole now to avoid the brickbats!

underwhelmist

1,858 posts

134 months

Friday 29th April 2016
quotequote all
cjb44 said:
As the owner of a 1954 Matchless I probably do not need to give you my reaction, maybe I am out of date but I find the bikes in the pictures quite awful and could not see me investing any money to build that type of machine. Perhaps I better crawl back in my hole now to avoid the brickbats!
Yeah the bikes pictured in the article look more American than anything else. If I'd just seen the pictures I'd had guessed they were some sort of Harley/Indian/Victory specials.

Shouldn't Matchlesses be big singles?

princealbert23

2,575 posts

161 months

Saturday 30th April 2016
quotequote all
The engine configuration is as much a part of a brands identity as other factors so a big V twin doesn't say Matchless

s3fella

10,524 posts

187 months

Saturday 30th April 2016
quotequote all
Cuckooland!

cjb44

679 posts

118 months

Saturday 30th April 2016
quotequote all
underwhelmist said:
Yeah the bikes pictured in the article look more American than anything else. If I'd just seen the pictures I'd had guessed they were some sort of Harley/Indian/Victory specials.

Shouldn't Matchlesses be big singles?

Yes generally they were, they did make some 500 and 600 twins, the 600 CRS was their answer to the Boneville, however although it handled much better than any Triumph ever did the power was not there with the incumbent weight of the frame; a nice bike none the less.

Marc H

Original Poster:

208 posts

154 months

Saturday 30th April 2016
quotequote all
I'm not really a motorbike person, but it really should be 'principal', not 'principle' in the article. So many people get that wrong.

bogie

16,382 posts

272 months

Saturday 30th April 2016
quotequote all
So let me see, I "invest" (more like donate) £10k for 5 years and If Matchless are 2-3x more successful than Norton in selling boutique high end motorcycles to well off enthusiasts, I might get £13k back ?

mmmm....i think I could do better by just putting the £10k into my pension pot and start by getting some tax back, and try my luck with all those established blue chip companies returning me a few percent growth wink


babatunde

736 posts

190 months

Sunday 1st May 2016
quotequote all
bogie said:
So let me see, I "invest" (more like donate) £10k for 5 years and If Matchless are 2-3x more successful than Norton in selling boutique high end motorcycles to well off enthusiasts, I might get £13k back ?

mmmm....i think I could do better by just putting the £10k into my pension pot and start by getting some tax back, and try my luck with all those established blue chip companies returning me a few percent growth wink
I think you will be better off buying a Ducati 916 and selling it for 30% less in 3 years.....
£6k being more than £0

bogie

16,382 posts

272 months

Sunday 1st May 2016
quotequote all
babatunde said:
bogie said:
So let me see, I "invest" (more like donate) £10k for 5 years and If Matchless are 2-3x more successful than Norton in selling boutique high end motorcycles to well off enthusiasts, I might get £13k back ?

mmmm....i think I could do better by just putting the £10k into my pension pot and start by getting some tax back, and try my luck with all those established blue chip companies returning me a few percent growth wink
I think you will be better off buying a Ducati 916 and selling it for 30% less in 3 years.....
£6k being more than £0
Yeah, agreed, at least you get some pleasure out of owning a bike, and they are always worth *something* at the end smile

jeffw

845 posts

228 months

Sunday 1st May 2016
quotequote all
How on earth is those American custom knock-offs have anything to do with a G50 or any other Matchless? Completely bizarre idea which will sink without trace.


crofty1984

15,858 posts

204 months

Sunday 1st May 2016
quotequote all
If it was some crowd funding kick starter thing I'd be tempted to chuck £100 in for the novelty. But £10,000? You must be fking mental.

srob

11,607 posts

238 months

Sunday 1st May 2016
quotequote all
cjb44 said:
underwhelmist said:
Yeah the bikes pictured in the article look more American than anything else. If I'd just seen the pictures I'd had guessed they were some sort of Harley/Indian/Victory specials.

Shouldn't Matchlesses be big singles?

Yes generally they were, they did make some 500 and 600 twins, the 600 CRS was their answer to the Boneville, however although it handled much better than any Triumph ever did the power was not there with the incumbent weight of the frame; a nice bike none the less.








And of course:






srob

11,607 posts

238 months

Sunday 1st May 2016
quotequote all
jeffw said:
How on earth is those American custom knock-offs have anything to do with a G50 or any other Matchless? Completely bizarre idea which will sink without trace.

They didn't just make the G50 or sixties singles though. In the thirties they made many very Harley-esque chrome tanked, twin piped massive cc v-twins.

In fact the G50 was an AJS 7R with a Matchless badge and larger capacity. The 7R was 350cc and that engine derived from the 1920s AJS K7/K10 then R7 engine, which became the 7R when they moved the magneto and made that shaped timing cover.

j_s14a

863 posts

178 months

Monday 2nd May 2016
quotequote all
I'm afraid as purely an investment, you'd have to be an idiot to put your money into this.

You can invest in syndicated property loans which are at least 10% interest, often 15%, and sometimes as high as 20%. And they're secured against the property you're investing in, so worst case scenario you'll end up with some property which either equals or exceeds the amount of money you put in.

6% and secured against pretty much nothing is a terrible deal.

underwhelmist

1,858 posts

134 months

Tuesday 3rd May 2016
quotequote all
srob said:
...lots of pics...
Thanks, I had no idea they made all those V-twins. I love the black one (EKP923), what model is that? I can see some elements of that in the bike pictured first in the original article.

srob

11,607 posts

238 months

Tuesday 3rd May 2016
quotequote all
underwhelmist said:
Thanks, I had no idea they made all those V-twins. I love the black one (EKP923), what model is that? I can see some elements of that in the bike pictured first in the original article.
That's a Model X, which was probably their most popular/common v-twin.

Brough Superior used the Model X engine in the SS80 (although it's stamped BS/X) and the overhead valve v-twin (as shown on the front of the Morgan above) in the SS100. Matchless never used the OHV v-twin in a Matchless branded bike, which I've always thought was odd!

thurleigh5

51 posts

164 months

Saturday 14th May 2016
quotequote all
The pictures show a vile aesthetic calamity. Reminds me of the doodles of teenage schoolboys.