New Radical logo

[scooby151]

Has anyone heard anything yet?

[MK3 Dan]

Nothing more than there is a new logo and full rebrand going on!

[BertBert]

A great improvement, I think not. Why oh why?

[Racingroj]

The Radical logo was always to me one of the best I have ever seen. Designed by a man, Mick Hyde, who was an extremely talented marketing man. Why change it?

[Coldaswell]

Directors are now listed as 2 Germans and an accountant. One of the Germans is ex McKinsey's.

New broom....

I have seen a pic of a shampoo (or shower gel) bottle with the same (old) Radical logo on it from the same marketing man apparently

[BertBert]

Yes that's where it came from originally.

I guess the new logo will be fine when we get used to it, but there are lots of nasty things about it which will make it hard to use.

Bert

[Gc285]

bit like alpecin.

[splitpin]

And strangely enough, when I last visited Radical (mid September), who did I spot? Yep, none other than Mick Hyde

[Atom Ant]

Anyone going? do report back please. I can't make the stand today but I do have the new build 2017 RSX engine and its bottom end is more poky.
New SR1 and...new logo?
Email from Radical below:
...AND INVITES YOU TO THE NEW-LOOK RADICAL REVEAL
Stand 2740, Autosport International, 12-15 January 2017, Birmingham NEC
Radical has a very exciting 2017 ahead with new products and a complete revision to our brand, in terms of business focus and corporate image.

We would like to personally invite you to our official 2017 Radical season launch on our Stand 2740 at Autosport International, the NEC Birmingham at 10:00 on Thursday 12th January 2017.

Come and join us as we launch two significantly revised models within our extensive sportscar range, find out more about our global championship structure and plans for the future.

[BertBert]

I'll be popping along tomorrow to see if there's anyone still left I know

[splitpin]

BertBert said:

I'll be popping along tomorrow to see if there's anyone still left I know

[Atom Ant]

New model could be Guy Martins 690hp Transit

[splitpin]

Not sure what's underneath, but apparently a LMP Style LED adorned nose job on the SR8 and a full fat facelift on the SR4, whoops the SR1.

Pics can be seen on Twotter and Farcebook.



PS More bottom end? Compared to what?

[Atom Ant]

Ah splitpin, compared to the 2015 spec engine. The 2017 SR3 spec rebuild is a new block, pistons and crank with longer stroke, its a design spec they used to use but with the improved breathing of the Gen3 heads and Venturi's. There is around 20hp and 20ft ibs extra torque from about 2K right up to the top where it joins the old curve. You can feel the difference all over the place. I'll try and put up the dyno outputs of old (2015) and new (2017) engine.

[Atom Ant]

New 2017 build curves showing power at the wheels.

[dunc_sx]

Looks like the engine warranty is up to 40-45 hours according to the website blurb as well.

Don't quite understand why there are two values but that's good news regardless

[splitpin]

Interesting to see what's become of the previous model SR1 ................

[Gc285]

Radical never have been too hot on media and information,

[splitpin]

Just a bit of light-hearted fun; the odd amusing glitch is consistent with having just launched a totally revamped website. 2000+ cars (when virtually everyone else with a similar ambition has failed miserably) suggests they are really rather good on the promotion side and I expect that certainly to be the case if indeed Mick Hyde is again active; history suggests he is absolutely top notch on the branding and marketing side ......... the first time I visited Radical, it was out of hours and notwithstanding, he spent several hours explaining each and every model with all the enthusiasm of a genuine enthusiast ........... I have since bought five in total so he/they clearly got the message across

[Racingroj]

Totally agree with that. Mick was the sales and marketing and Phil the engineer, both extremely enthusiastic about their product. I've just taken delivery of my 4th Radical.