Replacement for Defender - any information yet?

Replacement for Defender - any information yet?

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Discussion

andyt1320

53 posts

119 months

Sunday 24th August 2014
quotequote all
As LR is owned by Tata from India where there are no Euro emissions to worry about, I suspect that the tooling will all be shipped over there and they'll carry on producing Defenders from there. No doubt they'll find their way back through unofficial channels.

DonkeyApple

54,934 posts

168 months

Sunday 24th August 2014
quotequote all
skyrover said:
DonkeyApple said:
Around the world the product synonymous with JLR is the Range Rover. That is the product that sells all their cheaper SUVs.
No it's not... the reason given for the dropping of the DC100 as the defender replacement was the poor reception it received in the USA, despite the Defender only being sold there a short while, it still has a strong impact on US consumers who are very familiar with it.

DonkeyApple said:
Around the world no one gives a flying dog do about the weird and anachronistic Defender outside of specialist offroad groups who mostly shun it and buy Jap or US lot to fettle about with.
Most Defender's built are still running and they have a vast following globally. They are regaining popularity in the African continent due to most modern vehicles becoming to expensive and difficult to maintain in the harsh environment.

DonkeyApple said:
And of they had copied Chysler, just who exactly would they be selling to?
Well they could try and reclaim some of that market they handed to Toyota

DonkeyApple said:
Step outside of the UK and no one gives two hoots about our beloved Defender.
Well it was the American's who got the DC100 cancelled... so I would disagree

DonkeyApple said:
And just what is this offroad credibility anyway seeing as in 1970 it was surpassed by the Range Rover. A car which not only was better offroad but drove on road like a car and was more comfortable and safer.

It's the Rangie that has defined the company from the first day it hit the shops.
The original range rover IS basically a defender underneath... and yes it is an excellent vehicle. And no it's not better than a defender offroad due to it's overhangs wink

The Range Rover since becoming it's own brand has Defined that brand. The Defender defines Land Rover as a whole.
Oh come on! This is groundless silliness.

Pick up the accounts and look at regional, global stats. Or, just look at what is happening.

This is like throwing obvious facts at a religious fundamentalist. biggrin

unrepentant

21,212 posts

255 months

Sunday 24th August 2014
quotequote all
skyrover said:
unrepentant said:
You're completely wrong. Most US consumers have no idea what a Defender is. The company was launched here in 1987 as Range Rover and that is the car that people most recognize.
As someone who lived in the USA for two years in the bleak mid west, I was amazed to find so many locals who not only knew about the Defender, but also loved it and lamented the fact Land Rover no longer sold it in the USA. I have no doubt plenty do not know about it... but a surprising number do... it was they who killed off the DC100.
As someone who lives here and sells Land Rovers for a living I'm afraid that you're wrong, on all counts.

skyrover

12,668 posts

203 months

Sunday 24th August 2014
quotequote all
DonkeyApple said:
Oh come on! This is groundless silliness.

Pick up the accounts and look at regional, global stats. Or, just look at what is happening.

This is like throwing obvious facts at a religious fundamentalist. biggrin
Likewise smile

I'm afraid we are going to have to agree to disagree here

skyrover

12,668 posts

203 months

Sunday 24th August 2014
quotequote all
unrepentant said:
As someone who lives here and sells Land Rovers for a living I'm afraid that you're wrong, on all counts.
Ahhh... I understand now wink

anonymous-user

53 months

Monday 25th August 2014
quotequote all
mph1977 said:
Land rovers are and remain the light utility vehicle of choice for HMF
Not so.
Domestic work (airfield admin, base security etc.) is done in white rental fleet Japanese crew cabs.
And for the slightly rougher stuff the militarised variant of G-wagen is top of the list once everything from Herrick has been sorted out.

Martin4x4

6,506 posts

131 months

Monday 25th August 2014
quotequote all
unrepentant said:
skyrover said:
unrepentant said:
You're completely wrong. Most US consumers have no idea what a Defender is. The company was launched here in 1987 as Range Rover and that is the car that people most recognize.
As someone who lived in the USA for two years in the bleak mid west, I was amazed to find so many locals who not only knew about the Defender, but also loved it and lamented the fact Land Rover no longer sold it in the USA. I have no doubt plenty do not know about it... but a surprising number do... it was they who killed off the DC100.
As someone who lives here and sells Land Rovers for a living I'm afraid that you're wrong, on all counts.
You are looking at this from a single perspective, one market, the American premium vehicle consumer who buys up market luxury cars.

They are completely diffrent from the people buying utility work horse vehicles, Pick Ups, Double Cabs and SUVs. What I understand American call light and medium utility trucks for Police, Fire, Military, Forestry, Utilites (Water,Power,Phones), farmers etc. People and trades that in the past bought Dodge M class Pickup and Chevy Blazers. Now I don't know what they buy today but would but would bet my last quid it is not Jaguars or Range Rovers.

JLR are looking at this from a global multiple market segments. That is why they are working on an all new Defender, given the global reconition of the Land Rover brand a modern built true to spirit Defender will go from strength to strength.

I hardly think JLR would be investing in and relaunching a new Technical Center for LRSV at Ryton if they were going to completely can the Defender next year.

http://newsroom.jaguarlandrover.com/en-in/jlr-corp...



Edited by Martin4x4 on Monday 25th August 12:41

unrepentant

21,212 posts

255 months

Monday 25th August 2014
quotequote all
Martin4x4 said:
JLR are looking at this from a global multi-market segment. That is why they are working on an all new Defender.
I want a new Defender as soon as possible, we're going to sell shed loads of them! But I want it to be a relevant and modern vehicle, which it will be.

HarryW

15,150 posts

268 months

Monday 25th August 2014
quotequote all
I've been out in the Middle East for a few months. and have been driving around in a the latest base spec Land Cruiser Amazon, manual, cloth etc for 5k Kms. This what a modern defender should be if it to stand a chance in the global market IMHO.

mph1977

12,467 posts

167 months

Monday 25th August 2014
quotequote all
Crossflow Kid said:
mph1977 said:
Land rovers are and remain the light utility vehicle of choice for HMF
Not so.
Domestic work (airfield admin, base security etc.) is done in white rental fleet Japanese crew cabs.
And for the slightly rougher stuff the militarised variant of G-wagen is top of the list once everything from Herrick has been sorted out.
now the white fleet is no longer a life support system for LDV surely it;s chosen like most civilian fleets o nthe basis of the best lease deals

the g-wagen suggestion is perhaps based on the fact the SDP / M-B continue to offer this antique for the forseeable future ...

anonymous-user

53 months

Monday 25th August 2014
quotequote all
mph1977 said:
Crossflow Kid said:
mph1977 said:
Land rovers are and remain the light utility vehicle of choice for HMF
Not so.
Domestic work (airfield admin, base security etc.) is done in white rental fleet Japanese crew cabs.
And for the slightly rougher stuff the militarised variant of G-wagen is top of the list once everything from Herrick has been sorted out.
now the white fleet is no longer a life support system for LDV surely it;s chosen like most civilian fleets o nthe basis of the best lease deals

the g-wagen suggestion is perhaps based on the fact the SDP / M-B continue to offer this antique for the forseeable future ...
....or perhaps that most European armies already use it.
The latest iteration is no antique.

mph1977

12,467 posts

167 months

Monday 25th August 2014
quotequote all
Crossflow Kid said:
mph1977 said:
Crossflow Kid said:
mph1977 said:
Land rovers are and remain the light utility vehicle of choice for HMF
Not so.
Domestic work (airfield admin, base security etc.) is done in white rental fleet Japanese crew cabs.
And for the slightly rougher stuff the militarised variant of G-wagen is top of the list once everything from Herrick has been sorted out.
now the white fleet is no longer a life support system for LDV surely it;s chosen like most civilian fleets o nthe basis of the best lease deals

the g-wagen suggestion is perhaps based on the fact the SDP / M-B continue to offer this antique for the forseeable future ...
....or perhaps that most European armies already use it.
The latest iteration is no antique.
using that argument neither Wolf nor the current retail versions of the defender are are antiques either ...

anonymous-user

53 months

Monday 25th August 2014
quotequote all
mph1977 said:
Crossflow Kid said:
mph1977 said:
Crossflow Kid said:
mph1977 said:
Land rovers are and remain the light utility vehicle of choice for HMF
Not so.
Domestic work (airfield admin, base security etc.) is done in white rental fleet Japanese crew cabs.
And for the slightly rougher stuff the militarised variant of G-wagen is top of the list once everything from Herrick has been sorted out.
now the white fleet is no longer a life support system for LDV surely it;s chosen like most civilian fleets o nthe basis of the best lease deals

the g-wagen suggestion is perhaps based on the fact the SDP / M-B continue to offer this antique for the forseeable future ...
....or perhaps that most European armies already use it.
The latest iteration is no antique.
using that argument neither Wolf nor the current retail versions of the defender are are antiques either ...
...except the military G-wagen is, relatively speaking, way way better than its civilian cousin when compared to the much closer relationship between Defender and Wolf.

Edited by anonymous-user on Monday 25th August 16:10

DonkeyApple

54,934 posts

168 months

Monday 25th August 2014
quotequote all
Martin4x4 said:
You are looking at this from a single perspective, one market, the American premium vehicle consumer who buys up market luxury cars.

They are completely diffrent from the people buying utility work horse vehicles, Pick Ups, Double Cabs and SUVs. What I understand American call light and medium utility trucks for Police, Fire, Military, Forestry, Utilites (Water,Power,Phones), farmers etc. People and trades that in the past bought Dodge M class Pickup and Chevy Blazers. Now I don't know what they buy today but would but would bet my last quid it is not Jaguars or Range Rovers.

JLR are looking at this from a global multiple market segments. That is why they are working on an all new Defender, given the global reconition of the Land Rover brand a modern built true to spirit Defender will go from strength to strength.

I hardly think JLR would be investing in and relaunching a new Technical Center for LRSV at Ryton if they were going to completely can the Defender next year.

http://newsroom.jaguarlandrover.com/en-in/jlr-corp...



Edited by Martin4x4 on Monday 25th August 12:41
I think the two things all of us have in common is that we are sad that the original Landy is coming to an end and that we want a replacement and for it to be world class.

I just think it's bullish that it will come next year with everything else they are launching but it would seem logical to reveal it as the Defender halts and I don't think any replacement will be a cheap utility vehicle but an expensive recreational product in keeping with modern JLR. The permanent loss of the UK Govt as the customer which made up nearly two thirds of historical sales puts it on a massive back footing for utility sales.

Ayahuasca

Original Poster:

27,427 posts

278 months

Monday 25th August 2014
quotequote all
I have lost count of the number of people - mostly Americans - who have asked to buy my Defender. One said that, if it could be imported to the US, it would sell for six figures. They seem to like them over there.

DonkeyApple

54,934 posts

168 months

Monday 25th August 2014
quotequote all
Ayahuasca said:
I have lost count of the number of people - mostly Americans - who have asked to buy my Defender. One said that, if it could be imported to the US, it would sell for six figures. They seem to like them over there.
Is it more than about 50,000 people a year who ask? wink

unrepentant

21,212 posts

255 months

Monday 25th August 2014
quotequote all
Ayahuasca said:
I have lost count of the number of people - mostly Americans - who have asked to buy my Defender. One said that, if it could be imported to the US, it would sell for six figures. They seem to like them over there.
I wouldn't get your hopes up too far. Nice original US spec cars can sell for up to $50k from specialist dealers. There is a company in CA selling bespoke restorations with modern accoutrements for around $100k but that is pretty rarified and those cars are way better than new. Most average cars sell for under $30k. There are companies like Dillers in the UK selling very nice restored UK examples for about $20k (US).

http://www.ebay.com/itm/Land-Rover-Defender-110-CO...

Ayahuasca

Original Poster:

27,427 posts

278 months

Monday 25th August 2014
quotequote all
DonkeyApple said:
Ayahuasca said:
I have lost count of the number of people - mostly Americans - who have asked to buy my Defender. One said that, if it could be imported to the US, it would sell for six figures. They seem to like them over there.
Is it more than about 50,000 people a year who ask? wink
If you calculate the percentage who have seen it to those who have asked and extrapolate across the population of the US it would be considerably more than 50k. wink



DonkeyApple

54,934 posts

168 months

Monday 25th August 2014
quotequote all
Ayahuasca said:
DonkeyApple said:
Ayahuasca said:
I have lost count of the number of people - mostly Americans - who have asked to buy my Defender. One said that, if it could be imported to the US, it would sell for six figures. They seem to like them over there.
Is it more than about 50,000 people a year who ask? wink
If you calculate the percentage who have seen it to those who have asked and extrapolate across the population of the US it would be considerably more than 50k. wink
It's a shame but before 2007 RBS would have lent you billions on the back of that kind of calculation to buy the Defender business from JLR. wink

bakerstreet

4,755 posts

164 months

Thursday 4th September 2014
quotequote all
Latest press release for the Disco Sport (FL replacement) state that the new Defender won't be here until 2018 frown