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TheFungle

Original Poster:

2,807 posts

75 months

[news] 
Tuesday 22nd May 2012 quote quote all
alock said:
TheFungle said:
the research I've done so far would suggest that the concept is fairly unique
More research needed http://www.caracoli.co.uk/
It's a good thing then that's not what I have in mind wink

V8mate

34,915 posts

58 months

[news] 
Tuesday 22nd May 2012 quote quote all
Hey, people are to help you.

Sniping at them because they have to resort to guessing what's in your head isn't going to help.

smile

TheFungle

Original Poster:

2,807 posts

75 months

[news] 
Tuesday 22nd May 2012 quote quote all
V8mate said:
Hey, people are to help you.

Sniping at them because they have to resort to guessing what's in your head isn't going to help.

smile
I don't want to give the exact idea away, call me daft but I'd hate for anyone that happened across this thread to knick it and yes, I do realise that makes me sound a member of the tin hat brigade!

I guess a similar sort of concept would be this place http://lochcarron.com/retail.html

Whilst the idea of a coffee shop in a tartan mill is far from unusual the execution of this particular centre is superb, none of your usual twee 'biscuit tin tartan' but a highly contemporary display of tartans and how they can be worn etc, combine this with a modern coffee shop, in this case a Starbucks franchise and you have two successful models running side by side with a crossover of customers who came for a coffee and bought some tartan and vice versa.

Hoofy

47,811 posts

151 months

[news] 
Tuesday 22nd May 2012 quote quote all
My local climbing centre have quite a large area for their cafe and at the busiest climbing times it is usually busy so it isn't a bad idea if you can draw people in for the wares that you sell in the other part of the business.

lgomgf

220 posts

57 months

[news] 
Wednesday 23rd May 2012 quote quote all
TheFungle said:
Without wishing to give away exactly what I'm thinking it's a cafe cum deli with a shop attached, the cafe/deli taking inspiration from the products that the shop will sell and the whole history and lifestyle behind that.

What I can see being the major issue is potential customers not understanding the concept, to them it may be just another cafe and just another 'shop', combining them will either alienate them altogether or be a stroke of genius.

I suppose it could be compared to a garden centre, plenty of people go there for just a quick bite to eat at lunchtime as much as plenty of them go there go there to buy a bag of compost, however the best ones IME manage to create a link between the two without directly forcing the issue.

Having just read that back it sounds a bit flaky, I'm just awake after a rough nightshift so I shall blame the explanation on that!
I used to live in Calgary, Canada and there is a business called Mercato (http://www.mercatogourmet.com/main.html) which is Gourmet shop with restaurant and deli. From my experience the business is great because they managed to open a second location and every time I wanted to go there fore dinner I had to book well in advance.

I hope this give you an idea about the business you want. I loved Mercato and every time I manage to go to Calgary I stop there for eating and buying some goodies.

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Hoofy

47,811 posts

151 months

[news] 
Wednesday 23rd May 2012 quote quote all
Um. Is it not a bit Ikea? Their restaurants are quite popular, apparently.

nick s

896 posts

86 months

[news] 
Wednesday 23rd May 2012 quote quote all
TheFungle said:
I don't want to give the exact idea away, call me daft but I'd hate for anyone that happened across this thread to knick it and yes, I do realise that makes me sound a member of the tin hat brigade!

I guess a similar sort of concept would be this place http://lochcarron.com/retail.html

Whilst the idea of a coffee shop in a tartan mill is far from unusual the execution of this particular centre is superb, none of your usual twee 'biscuit tin tartan' but a highly contemporary display of tartans and how they can be worn etc, combine this with a modern coffee shop, in this case a Starbucks franchise and you have two successful models running side by side with a crossover of customers who came for a coffee and bought some tartan and vice versa.
I can understand why you're not keen to tell everyone. A guy i know spent a year in Thailand on the island of Phi Phi and made some really good friends there. He decided he wanted to move out there permanently and had a briliant business idea etc (this was about 5 years ago now).

His idea was one of those places where you go in and put your feet in a tank, and the fish eat all the dead skin off of your feet. A unique idea and in my 3 visits to Thailand, i'd certainly never seen one! And Phi Phi seemed like the perfect place for one, being full of divers and other marine related ventures etc.

So he tells a couple of his good Thai friends that he was living with on the island, and goes off back to the UK for a month to get all the money together and plan everything. He comes back to Phi Phi to set up, gets off the boat and what does he see in front of him? A brand new fish foot spa packed with people doing really well... set up by his "friend" as he had realised what a good idea it was when they guiy told him!

The worst thign is, is that he went ahead and opened his anyway, and his location is nowhere near as good, so this other guy gets 95% of the business! A harsh lesson!

Simpo Two

54,163 posts

134 months

[news] 
Wednesday 23rd May 2012 quote quote all
TheFungle said:
I don't want to give the exact idea away, call me daft but I'd hate for anyone that happened across this thread to knick it and yes, I do realise that makes me sound a member of the tin hat brigade!

I guess a similar sort of concept would be this place http://lochcarron.com/retail.html

Whilst the idea of a coffee shop in a tartan mill is far from unusual the execution of this particular centre is superb, none of your usual twee 'biscuit tin tartan' but a highly contemporary display of tartans and how they can be worn etc, combine this with a modern coffee shop, in this case a Starbucks franchise and you have two successful models running side by side with a crossover of customers who came for a coffee and bought some tartan and vice versa.
At this point I'm minded of Dragons Den; if they can't understand your concept after three goes then probably neither can the public...

Cheib

6,165 posts

44 months

[news] 
Wednesday 23rd May 2012 quote quote all
TheFungle said:
Cheib said:
Do these different business lines have good synergies operationally ? i.e. will the staff of this business be able to multi-task across the different products offering or will you need seperate staff for each one. If it's the latter that might mean you have horrendous start up costs/cash burn in the first couple of years.

Without revealign the concept some vague information might help people give you decent advice.......
Without wishing to give away exactly what I'm thinking it's a cafe cum deli with a shop attached, the cafe/deli taking inspiration from the products that the shop will sell and the whole history and lifestyle behind that.

What I can see being the major issue is potential customers not understanding the concept, to them it may be just another cafe and just another 'shop', combining them will either alienate them altogether or be a stroke of genius.

I suppose it could be compared to a garden centre, plenty of people go there for just a quick bite to eat at lunchtime as much as plenty of them go there go there to buy a bag of compost, however the best ones IME manage to create a link between the two without directly forcing the issue.

Having just read that back it sounds a bit flaky, I'm just awake after a rough nightshift so I shall blame the explanation on that!
However good the concept is in terms of cross selling/attracting customers it will live and die by the product you're offering like any restaurant or shop.

PetrolTed

33,932 posts

172 months

[news] 
Wednesday 23rd May 2012 quote quote all
It's not a question of whether you start or not. You have started.

The question is how far you go with it.

You may get to a point in research/prep where you're in possession of enough knowledge to make a decision to halt it as not being viable. You haven't got there yet.

Carry on or be a dreamer. It's not actually difficult to carry on at the stage you're at now.

singlecoil

14,861 posts

115 months

[news] 
Wednesday 23rd May 2012 quote quote all
I've been thinking about this since it first came up, and the conclusion I have come to is that it will either work or it won't, and the problem is that there is no way of telling for sure without trying it. I know a business of this general type closed in Buckingham a little while ago (Buckingham is a market town in North Bucks of the moderately prosperous variety, it supports a medium size Waitrose).

A huge amount depends on location, but, of course, the better locations tend to cost more so more footfall/higher prices will be needed. One thing seems reasonably certain, even if it does ok it's never going to make a lot of money, but might be enough for someone who fancies the lifestyle and isn't greedy.
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